Andrew Pace
Several companies make basketball shoes for women, including Moolah Kicks, Nike, Adidas, Under Armour, and Puma. Moolah Kicks is notable for being a brand that exclusively makes basketball shoes for women, founded by Natalie White, who wanted to create shoes designed specifically for the female foot. Nike and Adidas also offer basketball shoes for women, with Nike's G.T. Jump 2 model being praised for its cushioning and impact protection. Adidas' D.O.N. Issue #6 is also recommended for its traction and foot containment. Under Armour has been investing in women's basketball and has promoted player edition shoes by Kelsey Plum.
| Characteristics | Values |
|---|---|
| Number of brands making women's basketball shoes | 7 (Nike, Adidas, Under Armour, Skechers, Reebok, Puma, and Moolah Kicks) |
| Founder of Moolah Kicks | Natalie White |
| Year of founding of Moolah Kicks | 2020 |
| Price range of women's basketball shoes | $55 - $190 |
| Top-rated shoes for traction | Adidas D.O.N. Issue #6 |
| Top-rated shoes for cushioning | Nike G.T. Jump 2 |
| Top-rated shoes for lightweight design | Adidas Dame 9 |
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What You'll Learn
Natalie White's Moolah Kicks
Natalie White, a former investment banker and basketball player, founded Moolah Kicks in 2020 to create basketball shoes specifically for women. The brand name is slang for money and a nod to the street culture of women's basketball. It also signifies the financial opportunity the brand creates for female players.
Moolah Kicks is the first basketball brand dedicated entirely to women's basketball. The shoes are designed to meet the specific needs of the female foot form, with a slimmer width, a higher arch, and a narrower heel. This design aims to decrease the risk of injuries that are common in basketball.
Natalie started the company while attending Boston College, where she played on the women's basketball team and managed the varsity team while studying finance and art. She noticed a lack of representation for women in the sport and wanted to create a brand that put female basketball players first.
Moolah Kicks has grown significantly, now being sold in 631 stores and worn by college athletes, AAU teams, and WNBA players. The company has collaborated with major brands, including Stanley, and has been featured on the "Today" show. One of their popular shoe models is called the Press Break, designed for girls' feet and to promote career longevity.
Natalie White and Moolah Kicks are dedicated to elevating the power of women's basketball and creating opportunities for female athletes. The brand's success demonstrates the importance of representation and performance-enhancing footwear designed specifically for women in basketball.
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Under Armour's women's focus
Under Armour has been investing in women's basketball and has been making efforts to cater to women at the collegiate and pro levels. The brand has been making strides in this direction by signing some of the best players in the world, such as Kelsey Plum, and promoting her player edition shoes. Under Armour has also been focusing on women in other sports, such as its massive "I Will What I Want" campaign in 2014 that highlighted renowned women athletes, including Lindsey Vonn, Misty Copeland, and Kelley O'Hara.
Under Armour's women's basketball shoes are designed to be breathable, keeping players' feet cool throughout the game. The shoes also feature durable rubber outsoles with strategic herringbone traction patterns built for indoor and outdoor surfaces. The lightweight shoes are designed to help players cut, start, and stop quickly. Under Armour's women's basketball sneakers also come in low-top and high-top designs, providing players with the option that best suits their type of game.
The brand's HOVR Breakthru shoe is its first performance basketball sneaker designed specifically for the female athlete and her unique movement in the game. The shoe was developed by an all-female team of designers, led by Sasha Chaplin, an associate product line footwear manager with UA and a former basketball player. The shoe's narrower ankle and heel, women-specific arch shape, and shallow instep are tailored to the female foot. The shoe was also designed with feedback from focus groups in high school and college programs, as well as insights from the Chinese national women's 3x3 team.
Under Armour's focus on women's basketball shoes is part of its broader commitment to supporting and growing female athletics. The brand recognizes the potential of the growing women's basketball market and aims to create the best possible product for female athletes.
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Nike's G.T. Series
The G.T. Cut 3 is another shoe in the series, available in eight colours and retailing for $190. The G.T. Jump Academy shoe is made with sustainable materials and is available in seven colours, retailing for $80. The G.T. Cut Academy can also be customised, with seven colours to choose from and a price of $120.
The G.T. Series is part of Nike's wider basketball shoe collection, which includes the Hyperdunk and Jordan Editions ranges. The brand also offers the Nike A'One Calm slides for $55 and the LeBron NXXT Genisus basketball shoes for $150.
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Adidas' D.O.N. Issue #6
Adidas is one of the brands that make women's basketball shoes. The Adidas D.O.N. Issue #6 is the sixth iteration of Donovan Mitchell's signature shoe line with Adidas. The shoe is designed in collaboration with Donovan Mitchell, an NBA player, and features an ultra-lightweight Lightstrike midsole and a rubber outsole with a unique traction pattern. This unique traction pattern helps the wearer dominate the court with power and speed.
The Adidas D.O.N. Issue #6 is available in a variety of colours, including black and purple burst with core black and lucid lemon. The shoe typically retails for $120 and is true to size. Unfortunately, the shoe is currently sold out on the Adidas website, but customers can sign up for the newsletter to be the first to hear about future releases.
The D.O.N. Issue #6 is part of a broader trend of sneaker brands investing in women's basketball and creating shoes designed specifically for female athletes. For example, Under Armour has been investing in women's basketball at the collegiate and professional levels, and smaller brands like Moolah Kicks are creating shoes designed specifically for the female foot form to promote career longevity and prevent injuries.
Moolah Kicks was founded by Natalie White, who noticed that WNBA stars were wearing shoes named after NBA players. She created her own shoe brand to address this issue and the physical differences between male and female feet. As of 2025, Moolah Kicks is available in 631 stores and is worn by college athletes, AAU teams, and WNBA players.
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Puma basketball shoes
Puma is a popular sportswear brand that designs and manufactures footwear and apparel for various sports, including basketball. The brand offers a range of basketball shoes for both men and older children, with prices ranging from $80 to $250.
While Puma does not explicitly market its basketball shoes towards women, their products are likely to be used by female basketball players as well. The brand has collaborated with various celebrities and athletes to promote its basketball shoes, including LaMelo Ball, a rising star in the NBA.
In terms of women's basketball shoes, there are a few brands that specifically cater to this market. One notable example is Moolah Kicks, founded by Natalie White, which creates shoes specifically designed for the female foot to promote performance and reduce the risk of injuries common in basketball. The brand has gained significant traction, being worn by college athletes, AAU teams, and WNBA players, and is now available in 631 stores.
Other brands that are investing in the women's basketball market include Under Armour, Skechers, and Reebok. These brands are partnering with female athletes and leagues to promote their products and create opportunities for women in basketball beyond the established giants like Nike and Adidas.
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Frequently asked questions
Some of the companies that make basketball shoes for women include Nike, Adidas, Puma, Under Armour, Skechers, Reebok, and Moolah Kicks.
Moolah Kicks is a brand that creates basketball shoes exclusively for women. It was started by Natalie White, who wanted to create shoes designed specifically for women's basketball.
Some of the best women's basketball shoes include the Adidas D.O.N. Issue #6, which offers excellent traction, and the Nike G.T. Jump 2, which provides superior cushioning and impact protection.
When selecting a women's basketball shoe, consider your unique game and playing style. For example, aggressive power players need a shoe with maximum stability and cushioning, while speed players should opt for a lightweight and flexible shoe.
