
Duke University's basketball team, the Blue Devils, has a rich history in the sport, producing NBA stars such as Kyrie Irving, Jayson Tatum, and Zion Williamson. The team has had several coaches over the years, with Jon Scheyer being the current head coach. The team's success has led to various shoe brands releasing Duke basketball shoes, including Nike, Adidas, and New Balance. One of Duke's top players, Cooper Flagg, recently signed an endorsement deal with New Balance, joining the ranks of elite athletes representing the brand.
| Characteristics | Values |
|---|---|
| Brand | New Balance |
| Athlete | Cooper Flagg |
| Athlete's specialty | Forward |
| Athlete's ranking | No. 1 prospect in ESPN's 2025 NBA draft class |
| Other athletes with deals from the brand | Coco Gauff, Tyrese Maxey, Quincy Wilson |
| Brand history | Has a history of deals with top young prospects across sports |
| Factory location | Near the athlete's childhood home in Maine |
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What You'll Learn

Duke players have endorsed shoes from Nike, Adidas, and New Balance
In terms of Adidas shoes, the Adidas Centennial, released in 1985, was a favorite for the 1986 Duke squad, including National Player of the Year Johnny Dawkins. The shoe stood out with its maximum branding, spoiler on the ankle, and newly shaped toe box. More recently, Duke forward Cooper Flagg signed a shoe endorsement deal with New Balance in 2024. As the No. 1 prospect in ESPN's 2025 NBA draft class, Flagg's deal with New Balance, which has a factory near his childhood home in Maine, is a significant endorsement for the brand.
Over the years, Duke players have also been seen wearing other notable shoes, such as the Alaskan Assassin Trajan Langdon, who wore the '95 Air Max Uptempo in 1997, and Sean Dockery, who donned the Air More Uptempos released by Nike in 1996. The Adidas Half Shells were also worn by Tommy Amaker, a lightened-up version of the Pro Model and Superstar shell toes. These endorsements showcase the diverse range of brands that Duke players have partnered with over the years, each offering unique features and benefits to enhance the players' performance and style on the court.
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Nike Air Max Uptempo was worn by Alaskan Assassin Trajan Langdon
Duke University's Trajan Langdon, nicknamed the "Alaskan Assassin", wore the Nike Air Max Uptempo during his college basketball career. Langdon, a shooting guard, gained fame while playing for Duke, where he set records for 3-point shooting and free-throw percentages. He was a 90% free-throw shooter and held the Duke record for most career 3-point field goals made until this was broken in 2006.
Langdon was a talented scorer and passer, known for his deadly three-point jump shots. He was also appreciated for his unselfish style of play, which brought national recognition to his high school team, the Thunderbirds. Langdon led the Thunderbirds to three consecutive Alaska large-school state championships and was selected as the state's player of the year three times.
Standing at 6 feet 3 inches, Langdon was a barrier-breaking guard for East High School in Anchorage during the 1990s. After high school, he moved on to play NCAA Division I college basketball at Duke, where he earned his nickname, "The Alaskan Assassin". A major knee injury sidelined him for his entire sophomore year, but he recovered to finish his college career as a fifth-year guard.
Langdon was the first Alaskan to play in the NBA when he was drafted by the Cleveland Cavaliers in 1999. He spent three seasons with the Cavaliers before moving to Europe, where he played for several successful teams, including CSKA Moscow, with whom he won two EuroLeague championships. Langdon was named to the All-EuroLeague Second Team for the 2005-06 season and was the EuroLeague Final Four MVP in 2008.
In conclusion, the Nike Air Max Uptempo was worn by Trajan Langdon, the "Alaskan Assassin", during his college basketball career at Duke University, where he set records as a talented scorer and gained fame for his outstanding three-point shooting abilities.
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Adidas Centennial was a favourite of the 1986 Duke squad
The 1986 Duke Blue Devils were a legendary basketball team, setting the stage for 30 years of success for the program. Led by coach Mike Krzyzewski, the team won 37 games and entered the NCAA Tournament as the number one ranked team. This was the first of seven Krzyzewski teams to do so.
The 1986 squad was driven by memories of narrow losses in the second round of the tournament in 1984 and 1985. They escaped an early exit in the first round against Mississippi Valley State, a game in which the Delta Devils' spread offense and their coach's red shoes were remembered by Krzyzewski and forward Jay Bilas.
The Blue Devils' success continued throughout the season, with a pre-season NIT championship and a surge through December and January. Their only stumbles came in back-to-back losses to Georgia Tech and North Carolina in January. By March, they had won Duke its first sole ACC regular-season title in 20 years and added a conference tournament title with a one-point win over Georgia Tech.
The Adidas Centennial was a favourite sneaker of the 1986 Duke squad. The Adidas Originals Centennial 85 shoes were an '80s favourite, featuring a plush mix of suede and leather, serrated 3-Stripes, a perforated toe, and a signature spoiler flex heel design. The shoe's retro style has stood the test of time, and it remains a popular choice for basketball players and fans of the vintage look.
Overall, the 1986 Duke Blue Devils left a lasting impact on the program's history, with their success and style influencing future generations of players.
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The Air Flight Huarache was worn by the Fab Five
The Air Flight Huarache is a shoe model by Nike that was famously worn by the Fab Five, a young squad of basketball players at the University of Michigan who took the NCAA basketball world by storm in the early 1990s. The Fab Five included Chris Webber, Jalen Rose, Juwan Howard, Jimmy King, and Ray Jackson, and they are known for upsetting the status quo of conservative college basketball with their unique style, which included baggy shorts, shaved heads, and a "hip-hop" mentality.
The Air Flight Huarache was released in 1992 during the second half of the Fab Five's freshman season. The shoe was designed by Tinker Hatfield, a legendary Nike designer, and Eric Avar, who would later become a Nike Basketball design legend. The Air Flight Huarache featured revolutionary Huarache technology, which included a snug-fitting neoprene bootie within the shoe that conformed to the foot while providing support. This technology allowed for the subtraction of materials commonly found on basketball shoes for ankle support, such as heavy leather or Velcro straps, giving the shoe a minimalist look.
The Air Flight Huarache was a basketball version of the Air Huarache running shoe released by Nike a year earlier in 1991. The running shoe was inspired by water skiing boots, which Hatfield noticed on a water skiing trip. The Air Huarache running shoe featured a neoprene inner that provided comfort, breathability, and protection in a lightweight package. The Air Flight Huarache maintained the lightweight construction of the running shoe while blending it with a form-fitting, supportive outer frame.
The Fab Five wore the Air Flight Huarache despite it not matching their team colors, which further added to the shoe's iconic status. The shoe has since become a cult classic and has had a lasting impact on basketball and sneaker history. It has been re-released multiple times, including in 2014 and 2023, celebrating its original design and influence.
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Duke forward Cooper Flagg signed a deal with New Balance
Duke forward Cooper Flagg, the No. 1 prospect in ESPN's 2025 NBA draft class, has signed a significant endorsement deal with New Balance. The 17-year-old Flagg, who reclassified to enter college a year early, is an immensely anticipated NBA prospect. He was the Gatorade National Player of the Year at Montverde Academy in Florida with a senior season that included 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals, and 3.7 blocks per game.
Flagg's deal with New Balance, a brand with strong ties to his home state, is a unique one. New Balance has a manufacturing factory in Skowhegan, Maine, that is just 25 miles from his childhood home in Newport. The brand's connection to his roots and its history of supporting top young prospects made it a perfect fit for the young star. Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, expressed the company's excitement about welcoming Flagg to the team.
However, Flagg's partnership with New Balance presents a challenging situation as Duke, his college team, has a sponsorship deal with Nike. This dynamic is uncommon in college sports, as the immediate return on investment for a brand signing a player is typically tied to the player wearing their gear on the court. In this case, New Balance's investment in Flagg is for the future, as he is the first significant basketball star to emerge from Maine, where the company has multiple factories.
Despite the unusual sponsorship dynamic, Flagg has skillfully navigated questions about his sponsors, showing maturity in his responses. The changing landscape of name, image, and likeness (NIL) rules has allowed players to establish themselves as stars at a young age and pursue their endorsement deals. This evolution in the NIL landscape has resulted in players developing their own following off the court, making them valuable to brands even if they won't be wearing their gear during college competitions.
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Frequently asked questions
Adidas and Nike have both made basketball shoes for Duke University.
In 1986, Duke University's basketball team wore the Adidas Centennial.
Duke University basketball players have worn the Nike Air Raid, the Nike Air Huarache, the Nike Air More Uptempo, and the Nike Air Max2 Uptempo.
Yes, Cooper Flagg, a forward for Duke University, has signed a shoe endorsement deal with New Balance.










































