Helena Frye
Moolah Kicks is a women's basketball footwear brand that was founded by Natalie White in 2020. The brand was created to address the lack of performance footwear designed specifically for female basketball players. Since its launch, Moolah Kicks has released several shoe models, including the Phantom 1, Neovolt Pro, and Press Break, which is designed for girls. The brand has gained recognition for its innovative designs and commitment to elevating and celebrating women's basketball. Moolah Kicks has also forged a successful partnership with DICK'S Sporting Goods, expanding its distribution and impact in the industry.
| Characteristics | Values |
|---|---|
| Brand | Moolah Kicks |
| Founder/CEO | Natalie White |
| Target market | Women and girls |
| Shoe models | Phantom 1, Neovolt Pro, Neovolt Low, Triple Double, Press Break, Press Break v2 |
| Shoe features | Durability, stability, "no break in or no burning" technology, fully synthetic upper, high drop-in of the heel into the midsole, indoor and outdoor midsole and outsole compound, '90s street style, mid-top design, mesh tongue and toe box for breathability, dual-direction herringbone tread for maximum traction |
| Retailers | Dick's Sporting Goods, Stanley hydration products |
| Price range | $50 - $135 |
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What You'll Learn
- Moolah Kicks is the only brand solely dedicated to making basketball shoes for women
- The brand was founded by Natalie White, a Forbes' 30 Under 30 honoree
- The Press Break shoe is designed for girls, with a focus on durability and stability
- The Neovolt Pro is worn by WNBA player Courtney Williams
- The brand has a retail partnership with DICK'S Sporting Goods
Moolah Kicks is the only brand solely dedicated to making basketball shoes for women
Moolah Kicks is the only brand that is exclusively dedicated to designing basketball shoes for women and girls. The brand was launched in 2020 by CEO and founder Natalie White, with its first silhouette, the Phantom 1, released in 2021. Since then, Moolah Kicks has become a leading brand in women's basketball footwear, known for its focus on creating shoes that cater to the unique biomechanical and anatomical features of female players.
The brand's commitment to elevating and celebrating women's basketball is evident in its product offerings. In 2022, Moolah Kicks introduced the Neovolt Pro basketball shoe, which received positive feedback from WNBA player Courtney Williams. The shoe was designed with a lifted arch, slimmer width, narrow heel, and a shallower lateral side to better accommodate the characteristics of a female foot. This design not only enhances comfort and fit but also improves stability and reduces the forces exerted on a female basketball player's body.
Building on the success of the Neovolt Pro, Moolah Kicks expanded its range with the Press Break basketball shoe, specifically designed for girls. Released in September 2023, the Press Break addresses the performance needs of young female players, ensuring they have access to properly fitting shoes from the start of their basketball journey. The Press Break also showcases Moolah Kicks' innovation in materials and design, featuring a fully synthetic upper, a high level of drop-in for the heel, and a midsole-outsole compound suitable for both indoor and outdoor play.
Moolah Kicks continues to forge strong partnerships, including a notable collaboration with DICK'S Sporting Goods. This partnership has resulted in the brand's expansion to over 630 stores across the country, increasing the accessibility of Moolah Kicks products to female basketball players. The brand's dedication to the women's game and its innovative, player-centric designs have earned Moolah Kicks recognition, including being named one of the top female footwear brands by Sneaker Freaker in 2022.
With its unwavering focus on the women's game and commitment to shaping its future, Moolah Kicks stands alone as the only brand solely dedicated to creating basketball shoes for women, filling a crucial gap in the market and empowering female basketball players of all ages.
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The brand was founded by Natalie White, a Forbes' 30 Under 30 honoree
The Moolah Kicks brand was founded by Natalie White, a Forbes 30 Under 30 honoree. Since its launch in 2020, Moolah has quickly become a leading brand in women's basketball footwear. The brand is the only one exclusively committed to creating performance footwear for women's basketball and has no plans to change its focus.
White has been recognised for her work in creating the brand, receiving accolades from Sports Business Journal, Front Office, and Adweek, in addition to Forbes. Moolah Kicks was also named one of the top female footwear brands by Sneaker Freaker in 2022.
Moolah Kicks' success can be attributed to its dedication to shaping the future of women's basketball and its innovative products. The brand's Fall 2024 collection, for example, featured two new sneaker models and a collaboration with the hydration brand Stanley.
Moolah Kicks has also formed a key business partnership with DICK'S Sporting Goods, which now distributes the brand across its stores in the US. This relationship began when White sent a cold email to the company's CEO, Lauren Hobart, introducing her to Moolah Kicks. This partnership has helped Moolah Kicks expand its reach and elevate its profile in the women's basketball community.
Moolah Kicks' shoes are designed to fit the female foot perfectly, with a lifted arch, slimmer width, narrow heel, and more shallow lateral side. The brand's signature "no break in or no burning" technology ensures that players' feet remain comfortable during their career.
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The Press Break shoe is designed for girls, with a focus on durability and stability
The Moolah Kicks Press Break basketball shoe is designed specifically for girls, with a focus on durability and stability. The shoe is available in sizes 3Y to 7Y and is designed for girls in third grade to middle school. The Press Break is constructed with a fresh collection of materials, including a fully synthetic upper and a high level of drop-in of the heel into the midsole. The midsole and outsole compound are designed to handle both indoor and outdoor playing experiences, providing maximum traction for any court.
The Press Break shoe also features a mesh tongue and toe box for breathability and a dual-direction herringbone tread. The aesthetic of the shoe ties to a '90s street style, reflecting the New York streetball roots of the brand. The shoe's mid-top design and narrow heel provide stability and a secure fit for the wearer.
Moolah Kicks was founded by Natalie White, who launched the brand in 2020 with a focus on creating the ideal last for women's feet. The "last" is the mold that a sneaker forms around. White noticed that traditional footwear manufacturers created shoes based on men's lasts, which often resulted in ill-fitting shoes for female basketball players. By focusing on the unique biomechanical and anatomical features of the female foot, Moolah Kicks aims to increase stability and reduce the forces coming up through a female basketball player's body.
The Press Break shoe is part of Moolah Kicks' commitment to creating performance footwear specifically for female basketball players. The brand has quickly ascended as a leading brand in women's basketball and is the only brand exclusively committed to this market segment. Moolah Kicks has partnered with DICK'S Sporting Goods to distribute its products across the country and has received financial backing from the retailer through the DSG Ventures investment fund.
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The Neovolt Pro is worn by WNBA player Courtney Williams
The Moolah Kicks women's basketball shoe brand was launched in 2020 by CEO and founder Natalie White, with a focus on creating the ideal shoe for female basketball players. The brand's innovative designs are based on a "last" (the mold that forms the body of the shoe), which is specifically tailored to the female foot with a lifted arch, slimmer width, narrow heel, and more shallow lateral side. This unique design not only provides a better fit but also enhances stability and reduces the forces on a female player's body, thereby helping to prevent injuries.
The Neovolt Pro is one of Moolah Kicks' signature basketball shoes. An upgraded version, the Neovolt Pro v2, was released as part of the brand's Fall 2024 collection. WNBA player Courtney Williams is a notable athlete who wears the Neovolt Pro. She has credited the shoe's performance for helping her team reach the playoffs, praising the shoe's comfort and performance enhancement.
The Neovolt Pro is designed to provide female basketball players with a shoe that fits their unique biomechanical and anatomic features. This focus on performance is coupled with Moolah Kicks' attention to style, with the Neovolt Pro's aesthetic drawing on 90s street style and New York streetball roots. The shoe features a mesh tongue and toe box for breathability and a dual-direction herringbone tread for maximum traction.
Moolah Kicks has quickly become a leading brand in women's basketball footwear, known for its commitment to elevating and celebrating the sport. The brand's partnership with DICK'S Sporting Goods has been instrumental in its success, with the retailer carrying the Moolah Kicks line in hundreds of stores across the country. The Neovolt Pro, retailing at $124.99, is one of the brand's flagship shoes, offering both style and performance for female basketball players like Courtney Williams.
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The brand has a retail partnership with DICK'S Sporting Goods
The women's basketball footwear brand Moolah Kicks has a retail partnership with DICKS Sporting Goods. The brand was launched in 2020 by founder and CEO Natalie White, with its first silhouette, the Phantom 1, landing in Dick's Sporting Goods stores in 2021. The brand focuses on creating basketball sneakers designed specifically for female players, with a last (the mould that forms the body of the shoe) that is tailored to the female foot.
Moolah Kicks' partnership with DICKS Sporting Goods began after White sent a cold email to the retailer's CEO, Lauren Hobart, introducing her to the brand. This led to a distribution deal that saw Moolah Kicks products in 140 Dick's Sporting Goods stores across the country. The retailer has also financially backed Moolah Kicks through its DSG Ventures investment fund. As of 2023, Moolah has expanded into 630 stores with Dick's Sporting Goods, showcasing the brand's rapid growth and the retailer's commitment to women's basketball.
Through this partnership, Moolah Kicks has been able to reach a wider audience and establish itself as a leading brand in women's basketball footwear. The brand's products are now easily accessible to female basketball players across the country, who can benefit from the brand's innovative designs and commitment to creating performance footwear specifically for women.
The Moolah Kicks range at DICKS Sporting Goods includes various basketball shoe models, such as the Neovolt Pro, the Neovolt Low, and the Triple Double. The brand also offers clothing items such as mesh shorts, reversible mesh jerseys, and padded compression wear.
The partnership between Moolah Kicks and DICKS Sporting Goods is a successful example of a retailer supporting a brand that fills a gap in the market and addresses the specific needs of female basketball players.
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Frequently asked questions
Moolah Kicks is a women's-specific basketball sneaker brand. The company was founded by CEO Natalie White in 2020.
Moolah Kicks is the only brand exclusively committed to creating performance footwear for women's basketball.
The shoes are designed to fit the female foot with a lifted arch, slimmer width, narrow heel and more shallow lateral side.
The shoes are priced between $59.97 and $134.99.
Moolah Kicks are distributed at DICK'S Sporting Goods locations across the country.
