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The GEICO commercial 'Fleas Playing Badminton' features two men, dressed in flea costumes, playing badminton on a golden retriever. The commercial begins with a man telling his date that GEICO has saved him a lot of money on his car insurance. The woman then decides to take a closer look at GEICO, and the camera zooms in on the dog behind her, where two fleas are playing badminton. The commercial ends with the voiceover urging viewers to take a closer look at GEICO, highlighting its 97% customer satisfaction rating and great savings.
| Characteristics | Values |
|---|---|
| Year | 2017 |
| Ad agency | The Martin Agency |
| Actors | David Gironda, Jr., Tate Hanyak, Eric Normington, Adam Herchman |
| Dog breed | Golden retriever |
| Costume design | Low-tech, intentionally comedic |
| GEICO's customer satisfaction rating | 97% |
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What You'll Learn
Two men dressed as fleas
The GEICO commercial features two men dressed as fleas playing badminton on a golden retriever. The two actors in the flea costumes are Eric Normington and Adam Herchman. The costumes were designed by Bodin Sterba, who was initially asked to create realistic flea costumes. However, these were deemed too scary, so instead, they opted for a low-tech, comedic look.
The commercial begins with a man telling his date that GEICO has saved him a lot of money on his car insurance. The camera then zooms in on the dog behind them, where the two fleas are seen playing badminton. The camera focuses on the two fleas, who discuss GEICO's 97% customer satisfaction rating and fast and friendly service. After some back and forth about whether the shuttlecock is in or out, one flea smacks it out of play.
The commercial ends with a voiceover urging viewers to take a closer look at GEICO, emphasising the potential for great savings and other benefits. The combination of the unusual setting of fleas playing badminton on a dog and the discussion of GEICO's benefits creates a memorable and attention-grabbing advertisement.
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97% customer satisfaction rating
In the GEICO commercial "Fleas Playing Badminton", two fleas are playing badminton on a golden retriever. The commercial encourages viewers to take a closer look at GEICO, highlighting its 97% customer satisfaction rating and fast and friendly service.
Achieving a high customer satisfaction rating, such as GEICO's 97% rating, is crucial for businesses. It can lead to increased customer retention, which is significantly more cost-effective than acquiring new customers. Research by Frederick Reichheld, the inventor of the net promoter score, found that increasing customer retention rates by just 5% can result in a profit boost of 25% to 95%.
Measuring customer satisfaction is essential to improving it. This can be done through short surveys, such as CSat surveys, which can take the form of web surveys, post-service surveys, or email surveys. These surveys typically include a single question about the customer's experience and may offer options such as star ratings or choices like "excellent", "good", or "bad".
To enhance customer satisfaction, businesses should analyze areas of dissatisfaction and take corrective actions. For example, Teamgate, a company that provides email support, increased its customer satisfaction rate from 95.1% in 2015 to 97.2% in 2017 by thoroughly reviewing and addressing mistakes in their customer support requests. They also prioritized adding a human touch to their interactions.
By understanding customer satisfaction, measuring it effectively, and implementing improvements, businesses can strive for high customer satisfaction ratings, such as GEICO's impressive 97% rating.
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Great savings
The GEICO commercial "Fleas Playing Badminton" emphasizes that taking a closer look at the insurance company can lead to great savings and numerous additional benefits. The commercial begins with a man, David Gironda, Jr., informing his date, Tate Hanyak, about the significant savings he achieved on his car insurance with GEICO. This prompts the woman to consider GEICO more closely, leading to a unique perspective of the golden retriever behind her.
Deep within the fur of the dog, two fleas engage in a badminton match, providing a creative representation of the concept of "taking a closer look." The fleas, played by actors Eric Normington and Adam Herchman in intentionally comedic, low-tech costumes, discuss GEICO's impressive 97% customer satisfaction rating and fast and friendly claims service. The lighthearted conversation is interrupted by a disagreement over the shuttlecock being "in" or "out," culminating in the loss of their only shuttlecock.
The commercial effectively conveys that examining GEICO's offerings can result in substantial savings. The use of fleas playing badminton in the dog's fur symbolizes the idea of taking a closer look, enhancing the message of discovering great savings by exploring GEICO's services. This playful and imaginative approach captures attention and leaves a memorable impression on viewers.
The combination of a satisfied customer's testimonial, the intriguing visual metaphor, and the emphasis on GEICO's high customer satisfaction rating encourages viewers to consider switching to GEICO to unlock their own savings and benefits. The commercial successfully showcases how taking a closer look at GEICO can reveal not just great savings but also a host of other advantages, making it a smart choice for those seeking value and excellent service.
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Low-tech flea costumes
In the GEICO commercial, two fleas are playing badminton on a golden retriever. The low-tech flea costumes in the advert can be recreated using a range of materials and techniques.
The first step is to create the flea costume itself. This can be achieved using a variety of materials such as cotton, polyester, polyfoam, and velvet. The costume should include a head, body, shoes, and hand covers. The material should be flexible and have low friction to allow for ease of movement and a comfortable fit for the wearer.
To achieve the characteristic flea shape, the costume can be designed with a narrow waist and slightly larger upper and lower sections. The headpiece can be designed with antennae and large eyes to give it a cartoon-like appearance.
The colour of the costume can vary, but a combination of black, brown, or reddish-brown can create an authentic flea look. The body can be designed with stripes or patterns to add detail and make the costume more visually interesting.
In addition to the costume, the fleas' antennae can be created using flexible wire coated in foam or fabric. The wire will allow the antennae to be posed and animated, adding to the overall performance.
Overall, by using a combination of flexible, lightweight materials and creative design elements, low-tech flea costumes can be effectively created for use in commercials or other performances.
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Golden retriever
The GEICO commercial features a Golden Retriever, a breed of dog known for their loyal, friendly, and intelligent nature. Golden Retrievers are a popular breed and are often chosen for their gentle temperament and trainability. This particular dog in the commercial is shown panting, with the camera focusing on his fur, where two fleas, played by actors, are seen playing badminton.
The Golden Retriever is an ideal choice for this commercial as their long, golden fur is a recognisable trait, providing a good setting for the fleas' badminton game. The breed is also associated with a friendly, approachable nature, which aligns with the positive message GEICO aims to convey about their customer satisfaction and services.
The use of a Golden Retriever in this light-hearted and creative commercial adds a layer of humour and entertainment, showcasing GEICO's ability to think outside the box when promoting their services. The dog's calm and relaxed demeanour, a common trait of the breed, also helps to create a laid-back atmosphere in the commercial, allowing the focus to remain on the unique concept of fleas playing a game.
Overall, the choice to feature a Golden Retriever in the GEICO commercial is a strategic one, tapping into the breed's positive associations and physical traits to create an engaging and memorable advertisement.
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Frequently asked questions
In the commercial, a man tells his date that GEICO saved him a lot of money on car insurance. The camera then zooms in on a golden retriever behind them, where two fleas dressed in costumes are playing badminton. The commercial ends with a voiceover urging viewers to consider GEICO, highlighting its great savings and 97% customer satisfaction rating.
The man in the commercial is David Gironda, Jr., and his date is played by Tate Hanyak. The fleas playing badminton are played by Eric Normington and Adam Herchman.
The fleas are wearing intentionally low-tech, cheesy flea costumes designed for comedic effect. The costumes were initially supposed to be more realistic, but they were deemed too scary.
