The Boat In The E*Trade Commercial: Make And Model

E*Trade's commercial features a guy described as the dumbest guy in high school who is seen partying on a 102-foot yacht in the company of dozens of beautiful women. The commercial aims to re-establish E*Trade's rightful place in consumers' minds as the original place to invest online. The campaign uses truth bombs to shake prospects out of financial passivity, urging them not to get mad but to start investing with E*Trade. The commercial perpetuates the American Dream fantasy, selling the idea that by signing up for E*Trade and investing, anyone can become rich.

The 'Don't Get Mad, Get E-Trade' campaign message

E-Trade's "Don't Get Mad, Get E-Trade" campaign is a series of video, digital, and print advertisements that encourage people to channel their financial frustrations into positive action. The campaign aims to re-establish E-Trade as the original place to invest online and urges viewers not to get mad at the wealthy, but to join them by using E-Trade's investing services.

The campaign features a variety of scenarios in which ordinary people are infuriated by the wealth of others. In the main spot, a man daydreams about the absurd lives of the super-rich, including having pizza delivered by helicopter and commissioning self-portraits. In another spot, a man in coach class envies the first-class cabin. A third spot features the dumbest guy in high school living the "yacht life" and partying on a large boat that topples stand-up paddle boarders in its wake.

The campaign acknowledges the everyday financial frustrations that people experience and encourages them to take control of their financial destiny. E-Trade wants people to trade rather than get mad and positions itself as a solution to help people achieve financial success and join the ranks of the uber-rich.

The "Don't Get Mad, Get E-Trade" message is a departure from E-Trade's previous iconic talking baby ads. The new campaign is designed to be funny, creative, and visually arresting, shaking prospects out of their financial passivity. It invites viewers to step off the sidelines and take action to improve their financial situation.

The ''Yacht Life' commercial

The Yacht Life Commercial

The E*TRADE 'Yacht Life' commercial is part of a series of ads created by MullenLowe for the online investment platform. The ad campaign, titled "Don't Get Mad, Get E*TRADE", aims to "re-establish" E*TRADE's "rightful place in consumers' minds as the original place to invest online". The creative concept uses "truth bombs" to shake people out of financial passivity and inspire them to take control of their financial future.

The "Yacht Life" commercial specifically targets the feeling of resentment towards the 1% and the opulent lifestyles of the wealthy. It features a man described as "the dumbest guy in high school", who is now living the yacht life with a boat so big that it topples stand-up paddle boarders in its wake. The ad contrasts this man's current luxurious lifestyle with his unremarkable past, highlighting that he wore a puka shell necklace every day of junior year. The message conveyed by the ad is that while it may seem unfair that this man is now living a life of luxury, others can achieve the same by investing with E*TRADE.

The commercial uses humour and exaggeration to make its point, with the man's yacht stocked with enough champagne and models to party forever. The ad taps into the idea that anyone can achieve financial success and live the "yacht life" by using E*TRADE's investing services. It encourages viewers not to be passive but to take control of their financial future and get even with those who seem to have it all.

The "Yacht Life" commercial is a memorable and attention-grabbing way to promote E*TRADE's services, using reverse psychology to entice viewers to take action and start investing. It is part of a series of ads that leverage the appeal of the American Dream and the desire to achieve a life of luxury and financial freedom.

The 102-foot yacht

The commercial opens with the large yacht, toppling stand-up paddle boarders in its wake. On board, the "dumbest guy from your high school" is surrounded by dozens of beautiful young women, dancing and partying. The yacht is stocked with champagne, and the revellers appear to be living the high life.

The commercial uses this scene of excess to promote its investment services, tapping into the idea that anyone can become rich and live the "American Dream". The message conveyed is that if the "dumbest guy in high school" can achieve this level of wealth and be living the yacht life, then so can you.

The E*TRADE commercial aims to "re-establish" itself as the "original place to invest online" and encourages viewers to take control of their financial future. By signing up for E*TRADE, the commercial suggests that you can achieve financial success and independence, and perhaps even join the ranks of the super-rich.

The 'dumbest guy in high school'

The E*TRADE commercial features a guy described as "the dumbest guy in high school", who wore a puka shell necklace every day of junior year. He is seen on a 102-foot yacht, dancing and partying with dozens of beautiful young women and enjoying the yacht life. The commercial aims to motivate viewers to use E*TRADE's investing services to achieve similar success.

The dumbest guy in high school is now living a lavish lifestyle, with a boat so large that it knocks over stand-up paddle boarders in its wake. He has stocked his yacht with ample champagne and continues to be surrounded by beautiful women. This commercial taps into the idea that anyone, even the least likely person, can achieve success and live a luxurious life.

The message conveyed by the commercial is, "The dumbest guy in high school just got a boat. Don't get mad. Get E*TRADE." This playful and humorous approach is designed to capture the attention of viewers and encourage them to take control of their financial future.

The commercial leverages the concept of financial passivity, suggesting that taking action through investing with E*TRADE can lead to financial success and a lifestyle similar to that of the "dumbest guy in high school." It encourages viewers to channel their feelings of frustration or envy into taking charge of their financial destiny.

The commercial's creative approach, featuring an unlikely success story, serves as a reminder that success is within reach for anyone willing to take the initiative and utilize the services offered by E*TRADE. It challenges the notion that only certain individuals are destined for prosperity, suggesting that anyone can achieve their desired version of success.

The American Dream

The E-Trade commercial featuring a yacht taps into the idea of "The American Dream". This concept has evolved over time, but it often includes the belief that anyone in America can achieve success and prosperity through hard work and determination, regardless of their background. The commercial seems to be selling the idea that by signing up for E-Trade and beginning to invest independently, anyone can achieve the lavish, opulent lifestyle depicted in the ad, where one can live the "yacht life" with "enough champagne and models to party forever".

The commercial's message, "Don't get mad, get E-Trade", encourages viewers to channel their frustrations about financial inequality into taking control of their financial future. It suggests that through their services, anyone can achieve the American Dream of wealth and success. The ad campaign aims to "re-establish" E-Trade's "rightful place in consumers' minds as the original place to invest online".

However, critics argue that this commercial perpetuates a fantasy that has already failed and remained inaccessible to many. It ignores the entrenched inequality and wealth disparity in America, where a small group of individuals control a disproportionate amount of wealth. By focusing on individual success, the ad diverts attention from the systemic issues that enable these lavish lifestyles and contribute to the inequality crisis.

In conclusion, the E-Trade commercial featuring a yacht taps into the aspirational nature of the American Dream, promising a path to wealth and luxury. However, it oversimplifies the complexities of financial inequality and individual success, potentially contributing to a problematic narrative that has impacted millions of Americans.

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