Kristian Ferrell
Ashaway is a leading sports brand that has been in the badminton industry for over a century. It is known for its superior quality rackets, offering a range of features such as extreme tension frames, flexible rackets, and unbreakable strings. With a focus on customer satisfaction, Ashaway provides great quality, good-looking designs, and innovative technology. The brand was founded by Captain Lester Crandall, who began by manufacturing fishing lines and has since expanded its product line-up to include various badminton equipment, including racquets, strings, grips, and accessories.
| Characteristics | Values |
|---|---|
| Company History | Ashaway was founded by Captain Lester Crandall, who manufactured fishing line. The company has spent over six generations in the industry and has been in the badminton industry for more than a century. |
| Product Range | Badminton rackets, strings, grips, and accessories. Introduced the first Kevlar tennis string to the market in 1977. |
| Price Range | Typically retails between £115 / €133 – £150 / €174. Cheaper offerings include the Vex Striker range at around £55 / €65. |
| Quality | Known for superior quality rackets, with flexible rackets and unbreakable strings. |
| Design | Incomparable design and colours. |
| Customer Satisfaction | Focuses on customer satisfaction and does not disappoint its buyers. |
| Target Market | Beginners and intermediates. |
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What You'll Learn
- Ashaway's badminton rackets are known for their quality, design and colours
- Ashaway has been in the badminton industry for over a century
- Ashaway rackets are lightweight and offer an extreme tension frame
- Ashaway's product line-up retails between £115 / €133 – £150 / €174
- Ashaway rackets are ideal for beginners and intermediates
Ashaway's badminton rackets are known for their quality, design and colours
Ashaway badminton rackets are known for their quality, design and colours. The brand has been in the badminton industry for over a century and is a world-class manufacturer of badminton strings. Ashaway was founded by Captain Lester Crandall, who manufactured fishing line and devised several line-making machines. In 1949, Ashaway began making racket strings and, in 1977, introduced the first Kevlar tennis string to the market.
Ashaway rackets are of superior quality and are designed with an emphasis on flexibility and unbreakable strings. They are also good-looking, with a range of colours available, including yellow, grey, orange and blue. Ashaway's product line-up typically retails between £115 / €133 – £150 / €174, with some cheaper offerings in the Vex Striker range at around £55 / €65.
The Ashaway Am 9 Sq Aluminium badminton racket, for example, is designed for beginners and intermediates. It features a slim shaft that provides extreme strength and easier control, as well as a widened stringing area and increased bounce strength. The Ashaway Dynamic Power 100, meanwhile, is a head-heavy badminton racket that is pre-strung and made from ultra-high modulus carbon graphite.
Ashaway is one of the leading sports brand companies in the USA, providing badminton racquets, strings, grips and accessories. The brand is known for its quality and well-made products, with a history spanning over six generations.
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Ashaway has been in the badminton industry for over a century
Ashaway is a well-known badminton brand that has been in the industry for over a century. The brand is renowned for its superior quality rackets, offering a wide range of options catering to different skill levels, from beginners to advanced players.
The history of Ashaway dates back to the early 20th century when it was founded by Captain Lester Crandall, who initially manufactured fishing lines. In 1939, Ashaway produced the world's first commercial nylon product, and a decade later, in 1949, the company began manufacturing racket strings in its Rhode Island plants. This marked the beginning of Ashaway's journey into the world of badminton equipment.
Over the years, Ashaway has continuously innovated and improved its product line-up. In 1977, they introduced the first Kevlar tennis string to the market, showcasing their commitment to technological advancements. This spirit of innovation continues today, with Ashaway rackets known for their extreme tension frames, allowing players to string their rackets tightly for enhanced performance.
Ashaway's product range includes various models, such as the AM 9600 SQ, AM 9 Sq Aluminum, AM 12 SQ, and Ti Pro badminton racket. These rackets are designed to meet the diverse needs of players, offering features like slim shafts for extreme strength and control, widened stringing areas for improved hitting velocity, and balanced weight distribution for optimal aerodynamics.
The brand has established itself as a leading sports company, particularly in the United States, where it primarily provides badminton equipment, including racquets, strings, grips, and accessories. Ashaway's dedication to quality and customer satisfaction has earned it a reputation as a trusted and reliable brand in the badminton world.
With its rich history, continuous innovation, and focus on quality, Ashaway has solidified its position as a longstanding and respected brand in the badminton industry.
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Ashaway rackets are lightweight and offer an extreme tension frame
Ashaway badminton rackets are known for their superior quality and design. The brand has been in the badminton industry for over a century and is a world-class manufacturer of badminton strings. Ashaway rackets are lightweight and offer an extreme tension frame, making them an excellent choice for players seeking more control over their shots.
The lightweight design of Ashaway rackets allows for easier manoeuvrability and quicker swing speeds, benefiting players who rely on speed and agility. The extreme tension frame is a unique feature that allows for tighter stringing, resulting in increased string tension and reduced string movement. This provides players with enhanced control and accuracy, enabling them to hit more precise and powerful shots.
The combination of a lightweight construction and an extreme tension frame makes Ashaway rackets highly versatile. They are suitable for both beginners and intermediate players, as they offer a balance of power and control. The lightweight characteristic makes the racket easier to swing, aiding beginners in developing proper technique and improving their skills. At the same time, the extreme tension frame provides intermediate players with the ability to execute more controlled and nuanced shots.
Ashaway rackets, such as the Ashaway AM 9 Sq Aluminium, are designed with a slim shaft that provides extreme strength and improved free control. This design optimises the balance between racquet weight and moving inertia aerodynamically. Additionally, the high tensile slim shaft enhances power and skill, allowing players to execute their intentions with precision. The dynamic-optimum frame further improves the racquet's mechanical structure, resulting in a more efficient attack and defence system.
Overall, Ashaway rackets are an excellent choice for players seeking lightweight rackets with extreme tension frames. The brand's focus on quality, design, and innovation has led to the development of rackets that offer superior performance, control, and versatility. Ashaway's extensive history in the badminton industry and their commitment to customer satisfaction make them a trusted choice for players of all levels.
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Ashaway's product line-up retails between £115 / €133 – £150 / €174
Ashaway is a well-known badminton brand that has been in the industry for over a century. The brand is known for its superior-quality rackets, featuring flexible designs and a wide range of colours. Ashaway's product line-up typically retails between £115/€133 and £150/€174, placing it in the mid-range price category for badminton equipment.
The brand has a strong focus on creating unbreakable strings and flexible rackets, ensuring that their products can withstand the demands of the sport. Ashaway's history dates back to 1939 when it produced the world's first commercial nylon product, a fishing line. In 1949, Ashaway expanded its expertise to racket strings, and in 1977, it introduced the revolutionary Kevlar tennis string to the market.
Today, Ashaway continues to innovate and improve its badminton offerings. Their rackets are known for their lightweight construction, providing players with more control over their shots. The extreme tension frame that Ashaway employs allows for tighter stringing, resulting in enhanced power and precision.
The brand's commitment to quality and customer satisfaction is evident in their products, making them a trusted choice for badminton enthusiasts. Ashaway's mid-range pricing, combined with their durable and well-designed rackets, offers a compelling option for those seeking a balance between performance and value.
Ashaway's presence in the badminton world extends beyond just rackets. They also offer a range of badminton-related products, including strings, grips, and accessories. This comprehensive product lineup ensures that badminton players can rely on Ashaway for all their equipment needs.
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Ashaway rackets are ideal for beginners and intermediates
Ashaway badminton rackets are ideal for beginners and intermediates. The brand has been in the badminton industry for over a century and is known for its superior quality rackets, incomparable design, and colours. Ashaway rackets are designed to be flexible and offer an extreme tension frame, allowing players to string their rackets more tightly.
The Ashaway Am 9 Sq Aluminium badminton racket, for example, is designed for beginners and intermediates. It offers a slim shaft that provides extreme strength and easier control. The racquet weight and moving inertia are aerodynamically balanced, ensuring perfect balance. The widened stringing area and increased bounce strength improve the hitting velocity, making it a great choice for those new to the sport.
Another option is the Ashaway Dynamic Power 100 Head Heavy Badminton Racket. This racket is pre-strung and offers high tension of up to 28 lbs. With a balance point of 295mm, it is designed for power play and is an ideal shuttle racket bat.
Ashaway rackets provide a good combination of quality and design. The brand focuses on unbreakable strings and flexible rackets, ensuring that players of all levels can find a suitable option. The company also offers a range of prices, with some rackets retailing between £115 / €133 – £150 / €174 and cheaper options available in the Vex Striker range at around £55 / €65.
Overall, Ashaway badminton rackets are a great choice for beginners and intermediates looking for a combination of quality, design, and flexibility. With a range of options and prices, Ashaway is a brand that caters to those new to the sport and looking to improve their skills.
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Frequently asked questions
Yes, Ashaway is a good badminton brand. They have been in the badminton industry for over a century and are known for their superior quality rackets, designs, and colours.
Ashaway was founded by Captain Lester Crandall, who initially manufactured fishing lines. In 1939, the company produced the first commercial nylon product in the world and, in 1949, they began making racket strings.
Ashaway badminton rackets are known for their extreme tension frames, which allow for tighter stringing. They are also flexible and have unbreakable strings.
Ashaway's product line-up typically retails between £115 / €133 – £150 / €174. They also have cheaper offerings, such as the Vex Striker range, which offers great value at around £55 / €65.
Some of Ashaway's competitors include Li-Ning, Yonex, and Babolat.
