
Will DeBerg is a well-known figure in the basketball world. DeBerg played basketball at the University of St. Thomas, where he was named to the 2011-2012 First Team All Conference in the MIAC and served as team captain in 2012-2013. After graduating with a business degree in 2013, DeBerg went on to play professionally in Limoges, France, and later became a strategic account manager at PlayOn! Sports. In addition to his playing career, DeBerg has also found success as an entrepreneur, founding a successful summer basketball camp in Edina, Minnesota, which has become the largest in the area. DeBerg also works as an assistant coach for the men's basketball team at his alma mater, the University of St. Thomas.
| Characteristics | Values |
|---|---|
| Name | Will DeBerg |
| Occupation | Strategic Account Manager at PlayOn! Sports |
| Education | The University of St. Thomas |
| Major | Business |
| Basketball Camp | Founded a summer basketball camp for boys aged 7-18 in Edina, MN |
| Basketball Camp Attendees | Over 1,200 kids |
| Basketball Camp Mentors | Current and former college basketball players |
| Basketball Career | Played professionally in Limoges, France |
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What You'll Learn

Will DeBerg's basketball camp in Edina, Minnesota
Will DeBerg, a former student-athlete at the University of St. Thomas and current basketball player in Australia, has established himself as a prominent figure in the world of basketball. He has merged his expertise in the sport with his passion for building a successful business centred around basketball training and camps.
The Skills session is led by current and former college and professional basketball players, ensuring a premium experience for the campers. This 90-minute session covers a comprehensive range of skills, including shooting off the catch, shooting off the dribble, ball handling, finishing around the rim, passing, and defensive breakdowns. The League, which also runs for 90 minutes, focuses on 5-on-5 play, where each player is placed on a team with a coach and competes in 12-minute games. This format encourages players to hone their skills in a tournament-style setting.
The camp's innovative approach extends beyond basketball drills. It creates an environment that motivates and inspires young athletes while also engaging their highly driven parents. DeBerg's camp has effectively marketed itself through various channels, including a website and email communications, contributing to its success and wide reach. The camp has also gained recognition for its ability to build personal relationships with every player, fostering a sense of community and individual attention.
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DeBerg's experience as a player and coach
Will DeBerg is a well-rounded basketball player and coach with a wealth of experience in the sport. He played basketball at the University of St. Thomas, where he was a member of the 2011 Division III National Champion Men's Basketball Team and was named 2011-2012 First Team All Conference in MIAC. DeBerg also served as the captain of the 2012-2013 St. Thomas Basketball Team, demonstrating his leadership skills both on and off the court.
Following his graduation from St. Thomas with a degree in Business in 2013, DeBerg continued his basketball career by playing professionally in Limoges, France. This opportunity allowed him to not only pursue his passion for the sport but also to immerse himself in a new culture and refine his French language skills. During his time in France, he also gained valuable experience in sports marketing and sponsorship, playing a key role in promoting his team through various media channels.
DeBerg's coaching career began at his alma mater, the University of St. Thomas, where he served as an assistant coach for the men's basketball team. Starting in the 2020-21 season, he embarked on his fifth year on the coaching staff, contributing to the team's success and sharing his expertise with the players.
In addition to his coaching role at the university level, DeBerg has also established himself as a successful basketball camp director and entrepreneur. He founded a summer basketball camp for boys ages 7-18 in Edina, Minnesota, which has grown to become the largest camp in the area with over 1,200 attendees. DeBerg's unique approach to coaching involves building personal relationships with each player, creating a motivating and inspiring environment that extends to their highly driven parents as well. His business acumen, coupled with his basketball expertise, has allowed him to create a thriving enterprise that offers a distinctive experience to its campers.
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The University of St. Thomas basketball team
Following his graduation from St. Thomas with a business degree in 2013, DeBerg went on to play professional basketball in Limoges, France. This opportunity allowed him to not only continue his basketball career but also to immerse himself in a new culture and interact with people from diverse backgrounds. During his time in France, he honed his French language skills and became proficient, standing out as the only American player on the team.
DeBerg's entrepreneurial spirit led him to establish a successful summer basketball camp in Edina, Minnesota. This camp has become the largest of its kind in the area, catering to over 1,200 boys and girls since its inception. DeBerg's camp stands out due to its unique approach, utilizing current and former college basketball players as mentors to build personal relationships with the campers. This personalized approach has resulted in significant improvements in the campers' skills and overall experience.
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DeBerg's career in France
Will DeBerg is a basketball player and coach from Edina, Minnesota. DeBerg played basketball at the University of St. Thomas, where he also studied Business. After graduating in 2013, DeBerg went on to play basketball professionally in Limoges, France.
DeBerg's time in France was marked by his dedication to the sport and his willingness to immerse himself in a new culture. As the only American player on the team, he perfected his French language skills and embraced the opportunity to travel and experience a different culture. DeBerg's time in France allowed him to gain valuable international experience, both on and off the court.
During his time in France, DeBerg played an active role in promoting his team. He identified and acquired new sponsors, including ExpressU, InterMarcher, and Kyriad. He also marketed the team through various channels, including web blogs, print media, and radio interviews. These efforts contributed to increasing the visibility and support for his team.
In addition to his playing career, DeBerg has also established himself as a successful basketball camp director and entrepreneur. He founded a summer basketball camp for boys ages 7-18 in his hometown of Edina, Minnesota. Through his expertise and passion for the sport, DeBerg has created a unique and innovative training environment. The camp has become the largest in Edina, serving over 1,500 boys and girls since its inception in 2009.
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PlayOn! Sports
Will DeBerg is a Strategic Account Manager at PlayOn! Sports. DeBerg has been involved in basketball in various capacities, including as a player, coach, and entrepreneur. He has leveraged his expertise in the sport to establish a successful summer basketball camp in Edina, Minnesota, which has become the largest in the area with over 1,200 participants. DeBerg's camp offers a unique opportunity for boys aged 7-18 to develop their basketball skills under the guidance of experienced coaches.
The NFHS Network also offers the School Broadcast Program (SBP), which equips member high schools with educational tools to develop their broadcast programs and produce regular season games. This program empowers students to gain hands-on production and broadcast experience while promoting their schools and generating revenue for programs. Additionally, PlayOn! Sports utilizes innovative technologies such as VidSwap and AI-automated cameras to revolutionize sports coaching and broadcasting, creating equity across high school sports programs.
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Frequently asked questions
Will DeBerg is a basketball player and coach. He played basketball for St. Thomas and was a member of the 2011 Division III National Champion Men's Basketball Team. He also played basketball professionally in Limoges, France. DeBerg also founded a summer basketball camp for boys aged 7-18 in Edina, Minnesota, which is now the largest basketball camp in the city.
Will DeBerg has experience coaching in Professional, NCAA Division 1, and High School Basketball. He was an assistant coach at the University of St. Thomas for the 2020-21 season, which was his fifth season on the coaching staff.
Will DeBerg is a graduate of the University of St. Thomas, where he majored in Business and was named to the Dean's List in Fall 2011.
Will DeBerg is a Strategic Account Manager at PlayOn! Sports. He is also the founder of a summer basketball camp in Edina, Minnesota, which has had over 1,500 boys and girls attend since 2009.











































