Amanda Knapp
New Balance's We Got Now commercial features several prominent basketball players, including Cameron Brink, the first female basketball player to be recruited by the brand. Brink is joined by NBA stars such as Kawhi Leonard, Zach LaVine, Jamal Murray, Tyrese Maxey, and Dejounte Murray. The commercial marks a significant milestone for New Balance, showcasing their commitment to excellence and empowerment in sports. It signifies a breakthrough for gender equality in sports endorsements, with Brink's talent and dedication making her the perfect spokesperson for the brand.
| Characteristics | Values |
|---|---|
| Name of the Commercial | We Got Now |
| Year | 2023 |
| Athletes in the Commercial | Cameron Brink, Kawhi Leonard, Tyrese Maxey, Jamal Murray, Zach LaVine, Dejounte Murray, Aaron Nesmith, Darius Bazley, Coco Gauff, Jaden Smith, Jack Harlow |
| Athlete's Sport | Basketball |
| Athlete's Team | 76ers, Nuggets |
| Athlete's Achievements | Cameron Brink: Stanford Star, McDonald's All-American, Stanford Cardinals' NCAA Champion, WBCA Defensive Player of the Year (2023), First female basketball player to be recruited by New Balance, Two-time NBA Champion, Five-time NBA All-Star |
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What You'll Learn
Cameron Brink is the first female basketball player in a New Balance ad
Cameron Brink, a Stanford star, has become the first female basketball player to join the New Balance roster. Brink, a 4x NCAA All-American, WBCA Defensive Player of the Year, and FIBA 3X3 World Cup MVP, has signed a NIL deal with the brand. The deal was announced in August 2023, and she will be featured in various campaigns, from lifestyle to performance. Brink is one of the top college basketball players and has earned the New Balance NIL deal for her outstanding play at Stanford.
Brink's New Balance ad, titled "We Got Now", takes place on a private basketball court. The commercial features NBA players Leonard, LaVine, Jamal Murray, Dejounte Murray, Tyrese Maxey, Aaron Nesmith, and Darius Bazley playing alongside Brink. She is the only female player in the commercial and the only collegiate player as well. Brink's versatility and defensive skills set her apart, and she is seen in the ad playing defence against an alley-oop and later scoring a layup.
Brink's addition to the New Balance team is significant as it showcases the brand's commitment to empowering athletes and promoting gender equality in sports endorsements. Naveen Lokesh, Head of Basketball Sports Marketing at New Balance, expressed his excitement about welcoming Brink to the team, highlighting her exceptional skill on the court and her desire to give back. Brink herself shared her honour and excitement about joining forces with New Balance, praising their ability to empower athletes.
The New Balance commercial featuring Cameron Brink is not just a promotion but a historic milestone. It marks a significant step forward in promoting gender equality in sports endorsements and showcases the brand's support for the visibility and success of women in sports. Brink's journey from college to the WNBA demonstrates dedication and talent, making her a perfect fit for New Balance's vision.
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Kawhi Leonard stars in the New Balance commercial
New Balance's 2023 We Got Now commercial features basketball stars like Tyrese Maxey from the 76ers and Jamal Murray from the Nuggets. The star-powered 30-second clip also includes two-time NBA Champion and five-time NBA All-Star Kawhi Leonard. Leonard is joined by Cameron Brink, the first female basketball player to be recruited by New Balance. Brink is one of the top college basketball players and has earned a New Balance NIL deal for her play at Stanford. She is the only woman in the commercial and the only collegiate player.
In the commercial, Kawhi Leonard arrives with Cameron Brink, the only person in the pickup game who isn't in the NBA. However, Brink quickly demonstrates her skills on the court, playing defence against an alley-oop and later scoring a layup. Brink expressed her excitement about the opportunity to work with Leonard and the other players, calling the experience "a twelve out of ten".
The commercial is significant not only because it features a female basketball player in a prominent role but also because it showcases New Balance's expanding presence in the basketball sector. The brand, known for its high-quality running shoes, is now emerging as a formidable player in the sports apparel market, with innovative designs and compelling marketing strategies. New Balance's commitment to excellence and empowerment through sports is reflected in its choice of ambassadors, who embody the brand's values and aspirations.
Kawhi Leonard is a well-known and respected NBA star, and his appearance in the New Balance commercial is sure to bring attention to the brand. Leonard's involvement underscores the brand's commitment to excellence and its desire to work with individuals who embody their values. By featuring Leonard and Brink in the same commercial, New Balance is making a powerful statement about inclusivity and the breaking down of barriers in sports.
In addition to Kawhi Leonard and Cameron Brink, the New Balance commercial also includes other notable figures such as Jack Harlow, Jaden Smith, and Coco Gauff, further emphasising the brand's commitment to innovation and its ability to attract top talent.
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Jack Harlow joins NBA star Kawhi Leonard in the ad
Jack Harlow, the ""First Class" rapper, has joined forces with NBA star Kawhi Leonard in a brand new commercial for New Balance. The ad, which Harlow debuted on Instagram, shows the pair playing a game of 1-on-1 on a hilltop basketball court. Harlow, who stands at 6 feet 3 inches tall, shows off his handles and even dunks on the NBA champion. This isn't the first time the two have linked up, as Leonard previously helped launch New Balance's "We Got Now" campaign in 2020.
The commercial opens with Harlow dribbling a basketball and taking a few shots before passing to Leonard, who accepts the impromptu challenge. The game begins with both men showcasing their skills, with Leonard making a fancy dribble and Harlow showing off his "skyhook" shot. Before long, both are dunking and taking mid-range jumpers.
The New Balance ad has sparked some debate on social media, with users questioning whether the regulation height rim was used during filming. Some Twitter users expressed disbelief at Harlow's ability to dunk, with one commenting, "There's absolutely no way in hell Jack Harlow can dunk."
The ad also features other notable athletes, including Cameron Brink, the first female basketball player to be recruited by New Balance. Brink, a collegiate athlete and NCAA champion, showcases her skills alongside NBA players like Tyrese Maxey, Jamal Murray, and Dejounte Murray. With so many stars in the 30-second clip, it's a star-powered commercial that ends with the New Balance slogan: "We Got Now."
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Other NBA players include Jamal Murray, Zach LaVine, and Dejounte Murray
The New Balance 'We Got Now' commercial features several prominent basketball players, including Jamal Murray, Zach LaVine, and Dejounte Murray. The star-powered 30-second clip showcases a range of talented athletes, with Jamal Murray representing the Nuggets and Zach LaVine showcasing their skills. The ad also includes Dejounte Murray, who has established himself as a notable player in the NBA.
Jamal Murray, a member of the Nuggets, is a standout athlete who has proven his skills on the court. With a strong presence in the commercial, he embodies the spirit of the game. Zach LaVine, known for his impressive performances, adds to the star-studded lineup. Their inclusion in the New Balance campaign underscores the brand's commitment to excellence and empowerment through sports.
Dejounte Murray, another talented player, has made his mark in the NBA. His involvement in the commercial underscores his influence and impact on the sport. The New Balance ad is not just a showcase of their skills but also a symbolic welcome for Cameron Brink, the first female basketball player to be featured by New Balance, into the elite circle of basketball's finest.
The commercial, titled 'We Got Now,' is more than just a promotion for New Balance's basketball line. It represents a significant step forward in promoting gender equality in sports endorsements. Brink's presence as the only female player in the commercial sends a powerful message, and her talent and dedication have earned her a place alongside these renowned NBA players.
The New Balance basketball commercial is a testament to the brand's evolving presence in the basketball industry. By featuring prominent figures like Jamal Murray, Zach LaVine, and Dejounte Murray, as well as breaking boundaries with Cameron Brink, New Balance is making a bold statement about their commitment to excellence and their support for empowering athletes.
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Brink is a top collegiate athlete and future WNBA player
Cameron Brink is a top collegiate athlete and future WNBA player. She is the first female basketball player to be recruited by New Balance, signing a deal with the brand in 2023. Brink is a 6'4" senior forward who played for the Stanford Cardinals in college. She helped the Cardinals win an NCAA championship in 2021, her freshman year, and became the school's all-time leader in blocks. Brink was also named the WBCA Defensive Player of the Year in 2023.
Brink's talent, dedication, and influence make her an ideal ambassador for New Balance. She is featured in the brand's We Got Now campaign alongside NBA stars such as Kawhi Leonard, Zach LaVine, Jamal Murray, Tyrese Maxey, and Dejounte Murray. In the commercial, Brink is the only female player and the only collegiate athlete. She showcases her skills on the court, playing defence against an alley-oop and scoring a layup.
Brink's presence in the commercial is significant, as it represents a step forward in promoting gender equality in sports endorsements. New Balance's Head of Basketball Sports Marketing, Naveen Lokesh, emphasised that Brink's exceptional skill and desire to give back align with the brand's values and commitment to empowering athletes. Brink also expressed her excitement about joining New Balance, stating that she hopes to inspire athletes worldwide to pursue their dreams.
Brink's journey from college to the WNBA exemplifies the dedication and talent that New Balance wants to showcase. Her success at the collegiate level, including her championship win and defensive accolades, has paved the way for her burgeoning professional career. Brink's influence and status as a top collegiate athlete make her a perfect spokesperson for New Balance, and her future in the WNBA looks bright.
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Frequently asked questions
The New Balance commercial features Cameron Brink, the first female basketball player to be recruited by the brand. Brink is joined by NBA stars such as Kawhi Leonard, Zach LaVine, Jamal Murray, Tyrese Maxey, and Dejounte Murray.
Cameron Brink is a top collegiate basketball player who played for the Stanford Cardinals. She is the only woman and collegiate player in the commercial. Brink is entering the WNBA draft following her standout career at Stanford.
The commercial, titled “We Got Now”, showcases a pickup basketball game with Brink as the only non-NBA player. It highlights Brink's skills and serves as a symbolic welcome into the elite circle of basketball's finest, promoting gender equality in sports endorsements.
