Andrew Pace
Victor is a Taiwanese badminton brand founded by Chen Den-li in 1968. The brand began by manufacturing shuttlecocks, which became bestsellers in Taiwan within two years. Since then, Victor has expanded globally, with a presence in over 60 countries and partnerships with numerous national badminton teams and associations, including Korea, Malaysia, Denmark, and the Philippines. The brand is known for its high-quality badminton rackets, shoes, apparel, and equipment, and is used by top athletes worldwide.
| Characteristics | Values |
|---|---|
| Name | Victor Rackets Industrial Corporation |
| Founder | Chen Den-li (DEN LI Chen) |
| Year founded | 1968 |
| Headquarters | Taiwan |
| Manufacturing base | Nanjing, China |
| Markets | Over 60 countries |
| Partners | Badminton World Federation, Korea National Badminton Team, Malaysia National Badminton Team, Badminton Denmark, Chinese Taipei Olympic Committee |
| Sponsored athletes | Tai Tzu Ying, Anders Antonsen, Mohammad Ahsan, Hendra Setiawan, Praveen Jordan, Melati Daeva Oktavianti, Lee Zii Jia |
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What You'll Learn
Victor Rackets Industrial Corporation is a Taiwanese manufacturer
Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese manufacturer of sporting equipment, including badminton and squash rackets, sportswear, shoes, shuttlecocks, and other badminton gear. The company was founded in 1968 by Chen Den-li, who was born in Changhua County in 1935. Initially, the company focused solely on producing shuttlecocks, which quickly became bestsellers in Taiwan. Within two years of its founding, Victor expanded its distribution to Europe through Guido Schmidt, who started the distribution network VICTOR Sport Vertriebs GmbH and became the trademark rights holder for the continent.
In 1978, the company established an apparel production line, introducing badminton outfits under the VICTOR brand. Over the years, Victor has continued to innovate, launching the first carbon-made racket in 1983. The company has also prioritized sustainability, developing textiles made from 100% recycled PET bottles and using innovative REPREVE® yarn.
Victor has become a global brand, partnering with numerous national badminton teams and associations, including in Korea, Malaysia, Denmark, and the Philippines. The brand is also endorsed by top badminton athletes, such as Tai Tzu Ying, Lee Zii Jia, and Anders Antonsen. Victor's products are approved by the Badminton World Federation for international tournaments, contributing to its presence in over 60 countries worldwide.
The company's journey began with a shuttlecock, and through dedication to innovation, reliability, and sustainability, Victor has become a leading manufacturer of indoor racket sports goods, represented in approximately 100 countries.
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The company was founded in 1968 by Chen Den-li
Victor, or Victor Rackets Industrial Corporation, is a Taiwanese manufacturer of sporting equipment with products ranging from badminton and squash rackets, sportswear, shoes, shuttlecocks, and other equipment for sports like badminton and squash. The company was founded in 1968 by Chen Den-li, who was born in Changhua County in 1935. Den-li founded the company with a passion and unique vision for badminton. In its early days, Victor specialised in the production of badminton shuttlecocks, which quickly rose to dominate the domestic market, becoming bestsellers in Taiwan within two years.
Chen Den-li's dedication to the sport and his company was evident in his continuous investment in badminton product research and innovation. Under his leadership, the company expanded its product range to include associated products such as badminton rackets, apparel, and accessories. Victor's first racket factory was opened eight years after its founding in 1968. The company also developed its first carbon racket and apparel line in 1983 and launched its footwear line in 1992.
Victor has become an internationally renowned badminton brand, with a presence in over 60 countries. The company has partnered with the Badminton World Federation and top athletes like Tai Tzu Ying, Anders Antonsen, Lee Zii Jia, Mohammad Ahsan, and Hendra Setiawan. Chen Den-li's contributions to the growth of badminton worldwide have been recognised by the BWF, with President Poul-Erik Høyer hailing his dedication to the sport and the advancement of badminton through his creation of the Victor brand.
Chen Den-li passed away on January 4, 2024, at the age of 89, leaving behind a legacy of dedication to badminton and innovation in the sporting equipment industry. His company, Victor, continues to be a leading brand in the world of badminton, known for its quality and performance.
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Victor is a global badminton brand
Victor, or Victor Rackets Industrial Corporation, is a Taiwanese badminton brand with a global presence. It was founded in 1968 by Chen Den-li, who was born in Changhua County in 1935. Chen Den-li started the company by producing shuttlecocks, which became bestsellers in Taiwan within two years.
Victor has since expanded its product line to include badminton and squash rackets, sportswear, shoes, shuttlecocks, and other badminton equipment. The company has a presence in over 60 countries, with some sources claiming representation in about 100 countries. It has partnered with numerous national badminton teams, including Korea, Malaysia, Denmark, and the Philippines, as well as individual athletes like Tai Tzu Ying, Lee Zii Jia, and Anders Antonsen.
Victor's products are approved by the Badminton World Federation for international tournaments. The company has also sponsored several badminton tournaments, including the Korea Open, Malaysia Open, and Denmark Open.
Innovation has been a key aspect of Victor's success, with the company launching the first carbon-made racket in 1983. Victor has also shown a commitment to sustainability by developing textiles from 100% recycled PET bottles and using innovative REPREVE yarn. The brand has also banned plastic bottles from its offices and is transitioning to electric company cars.
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It has a presence in over 60 countries
Victor Rackets Industrial Corporation (stylized as VICTOR) is a Taiwanese badminton and squash sports equipment manufacturer. It was founded in 1968 by Chen Den-li, initially producing shuttlecocks, which quickly became bestsellers in Taiwan. The company has since expanded its product range to include badminton and squash rackets, sportswear, shoes, shuttlecocks, and other badminton equipment. Victor's products are used in international tournaments and are known for their advanced technologies, such as the Hypereva Midsole, NitroLite Midsole, and Free Core Technology, which enhance player performance.
Victor has a presence in over 60 countries and is a dominant force in the badminton gear market. The company has established itself as a premier provider of badminton equipment in various nations, including China, Indonesia, Malaysia, India, Korea, Taiwan, Japan, Denmark, and Thailand. Victor has also expanded its distribution to Europe and opened a production centre in Nanjing, Jiangsu, in 1992.
The brand has partnered with several badminton associations and top athletes to elevate the sport and inspire players worldwide. They have become the official partner and equipment supplier for the Malaysia National Badminton Team, the BWF Malaysia Open, Badminton Denmark, and the BWF Denmark Open. Victor also teamed up with the Chinese Taipei Olympic Committee to outfit Team Chinese Taipei in international multi-sport events. In 2022, they became the official equipment partner for the BWF Team Champions, which includes prestigious tournaments such as the Thomas, Uber Cup, and Sudirman Cup.
Victor has also forged long-term partnerships with athletes like Ashwini Ponnappa and Tai Tzu Ying, who is ranked World No. 5 in women's singles. The brand has a unique approach to the sports industry, offering a comprehensive range of products, including collaboration items like Spiderman rackets and Hello Kitty Pinterest gear. Victor's commitment to the badminton community extends beyond providing equipment, as they also support major tournaments and grassroots initiatives.
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Victor sponsors top athletes and badminton teams
Victor, or Victor Rackets Industrial Corporation, is a Taiwanese manufacturer of sporting equipment. It was founded in 1968 by Chen Den-li, who was born in Changhua County in 1935. The company started by producing shuttlecocks, which quickly rose to the top of the Taiwanese market. Within a few years, Victor expanded its distribution to Europe and later opened a production centre in Nanjing, Jiangsu, in 1992.
Victor's products include badminton and squash rackets, sportswear, shoes, shuttlecocks, and other badminton equipment. The company's products are approved by the Badminton World Federation for international tournaments. Over the years, Victor has established itself as a world-renowned badminton and racket brand.
As a leading brand in the sport, Victor sponsors top athletes and badminton teams worldwide. The company has sponsored the Danish National Team since 2017 and is the official equipment sponsor of the Denmark Open. Victor has also sponsored Malaysia's national badminton player Lee Zii Jia, who made headlines when his shirt featured an upside-down flag during the 2024 BWF World Tour Finals. Other sponsored athletes include Tai Tzu Ying, Prannoy H. S., Li Chien-chung, and Kao Evelyn.
Victor's sponsorship of top athletes and teams demonstrates its commitment to elevating the sport of badminton and inspiring players worldwide. The company's high-quality equipment and global presence in over 60 countries have made it a trusted choice for badminton players and organisations. Victor's partnership with the Badminton World Federation further underscores its reputation as a leading brand in the sport.
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Frequently asked questions
Victor is a Taiwanese badminton brand founded in 1968 by Chen Den-li.
Victor manufactures badminton and squash rackets, sportswear, shoes, shuttlecocks, and other badminton equipment.
Victor has production bases in Zhuhai, Wuhu, and Nanjing, China.
Victor sponsors athletes like Tai Tzu Ying, Anders Antonsen, Lee Zii Jia, and Mohammad Ahsan/Hendra Setiawan. It also sponsors teams like the Malaysia National Badminton Team, Badminton Denmark, and the Korea National Badminton Team.
