Ayrton Oneill
Cheez-It® has been the sponsor of the Cheez-It Bowl, a college football tournament, for six consecutive years. The tournament takes place at the Camping World Stadium in Orlando, Florida. Cheez-It® has also partnered with Pacers Sports & Entertainment, making Cheez-It® the first official snack of the Indiana Fever. As part of this partnership, Cheez-It® branding is featured on the Fever practice jerseys, in the stadium, and during the game.
| Characteristics | Values |
|---|---|
| Date | Tuesday, December 31, 2024 |
| Time | 3 p.m. ET |
| Location | Camping World Stadium, Orlando, FL |
| Channel | ABC |
| Participants | Indiana Fever |
Explore related products
$4.86
What You'll Learn
Cheez-It and Pacers Sports & Entertainment
Cheez-It® has scored a sponsorship deal with Pacers Sports & Entertainment, becoming the first official snack of the Indiana Fever. Pacers Sports & Entertainment is an integrated sports and entertainment company that includes the Indiana Pacers, Indiana Fever, the Mad Ants of the G League, Pacers Gaming, Pacers Foundation, Inc., and operations of Gainbridge Fieldhouse.
Cheez-It's partnership with Pacers Sports & Entertainment began on May 16, 2024, with the first home game of the season. As part of this deal, the Cheez-It® branding will be featured on the Fever practice jerseys, in the stadium, including on the free throw line, and during the game with new snacking antics. The brand is also introducing the Cheez-It® Threez-It Challenge, where fans can win free Cheez-It® crackers if an Indiana Fever player scores three-pointers during any home game.
This sponsorship marks Cheez-It's first professional basketball sponsorship and deepens the brand's roots in sports. Cara Tragseiler, Senior Brand Director for Cheez-It, expressed excitement about joining the Fever fandom and celebrating the talented athletes. Cheez-It® has also been the sponsor of college football with 6 consecutive years of Cheez-It® bowl games.
Cheez-It® is committed to celebrating what its fans celebrate, and with this partnership, the brand is thrilled to build on its role as a go-to sports snack within college football fanfare and expand its presence in the world of basketball, starting with the Indiana Fever.
Basketball Uniform Numbers: Single or Double Digits?
You may want to see also
Explore related products
Indiana Fever
The Indiana Fever is a professional women's basketball team based in Indiana, US, and plays in the Women's National Basketball Association (WNBA). The team represents the city of Indianapolis and plays its home games at the Gainbridge Fieldhouse.
The Indiana Fever has a strong following and is known for its exciting brand of basketball. The team has a passionate fan base, not just in Indiana but throughout the country, and has established itself as one of the most competitive teams in the WNBA.
The Fever has a rich history in the WNBA, having joined the league in 2000 as one of its first expansion franchises. The team quickly became a force to be reckoned with, reaching the playoffs in their inaugural season and going on to appear in the postseason a total of 13 times as of the 2022 season. The Indiana Fever won their first and only WNBA championship in 2012, defeating the Minnesota Lynx in a thrilling series.
In recent years, the Indiana Fever has continued to be a strong contender in the WNBA. The team has featured talented players such as Candice Dupree, Erica Wheeler, and Teaira McCowan, who have led the team to success on the court. The Fever is also known for its commitment to community engagement and has developed various initiatives to inspire and empower young athletes in Indiana.
In a unique partnership, the Indiana Fever and Cheez-It® joined forces, making Cheez-It® the first official snack of the team. This collaboration brings the fun and excitement of Cheez-It® to the Fever's games, with branding featured on practice jerseys and throughout the Gainbridge Fieldhouse stadium. The partnership also introduces the Cheez-It® Threez-It Challenge, an interactive in-game feature where fans can win free Cheez-It® crackers if a Fever player scores an impressive number of three-pointers during home games.
The Ideal Bounce: Neverflat Basketball's Height Guide
You may want to see also
Explore related products
Cheez-It Bowl
Cheez-It® has been the cheeziest sponsor of college football for six consecutive years with its Cheez-It Bowl games. On 31 December 2024, the Cheez-It Bowl took place at Camping World Stadium in Orlando, Florida.
Cheez-It has also partnered with Pacers Sports & Entertainment, becoming the first official snack of the Indiana Fever. The partnership includes Cheez-It's iconic branding on the Fever practice jerseys, in the stadium, and during gametime. To celebrate the squad's scoring prowess, Cheez-It introduced the Cheez-It Threez-It Challenge, where fans can win free Cheez-It crackers if an Indiana Fever player scores an impressive number of three-pointers during home games.
Cheez-It has also teamed up with Fever to celebrate women's professional basketball. As part of this collaboration, Cheez-It will be featured during Fever's fast breaks and snack breaks, offering fans delicious snacking experiences while they enjoy the game.
The Cheez-It Bowl, previously known as the Cheez-It Citrus Bowl, is an annual college football game held in Orlando, Florida. The game has been sponsored by Cheez-It for six consecutive years and is known for its fun and cheesy atmosphere. The bowl game features teams from different conferences and has become a popular event for college football fans and Cheez-It enthusiasts alike.
The Origin of the 11-Man Break Basketball Drill
You may want to see also
Explore related products
$4.86 $14.98
Cheez-It Citrus Bowl
Cheez-It, the official snack of the Indiana Fever, is a well-known sponsor of college football and basketball games. They have sponsored the Cheez-It Citrus Bowl for six consecutive years. The Cheez-It Citrus Bowl is an annual college football game held at Camping World Stadium in Orlando, Florida. The 2024 Cheez-It Citrus Bowl will take place on December 31 at 3 p.m. ET and will be broadcast on ABC.
Cheez-It has also partnered with Pacers Sports & Entertainment, making it the first official snack of the Indiana Fever. As part of this partnership, Cheez-It branding is featured on the team's practice jerseys and throughout the Gainbridge Fieldhouse stadium, including during games. Cheez-It has also introduced the Cheez-It Threez-It Challenge, an in-game promotion where fans can win free Cheez-It crackers if an Indiana Fever player scores a certain number of three-pointers during any home game.
The Cheez-It Citrus Bowl is a highly anticipated event, with fans tuning in to catch the absurdly cheezy action. Cheez-It encourages fans to follow them on social media to stay up-to-date with the latest news and promotions surrounding the bowl game. The company also offers exclusive coupons and discounts to its followers, providing an extra layer of engagement and excitement.
The Cheez-It Citrus Bowl is a testament to the brand's commitment to celebrating what its fans celebrate. By partnering with college football and basketball teams, Cheez-It aligns itself with the excitement and passion of sports fans across the country. Through these sponsorships, Cheez-It has successfully integrated its brand into the world of sports, creating a unique and memorable experience for both fans and players alike.
Mastering the Art of 10,000 Basketball Shots
You may want to see also
Explore related products
Cheez-It's partnership with women's basketball
Cheez-It® has been actively partnering with women's basketball teams and players to strengthen its association with the sport. In May 2024, the brand announced a multi-year agreement with the Indiana Fever, becoming the first official snack of the team. As part of the partnership, the Cheez-It logo will be featured on the Fever practice jerseys, in the Gainbridge Fieldhouse stadium, and during the game. The brand also introduced the Cheez-It Threez-It Challenge, where fans can win free Cheez-It crackers if an Indiana Fever player scores a certain number of three-pointers during home games.
Cheez-It has expressed its excitement to celebrate what its fans celebrate, including their enthusiasm for women's professional basketball. The brand strategically chose basketball to double down on the sports-and-snacking connection and celebrate the talented athletes. The partnership with the Indiana Fever is Cheez-It's first professional basketball sponsorship, deepening its roots in sports after its previous involvement with college football and college basketball.
In 2023, Cheez-It partnered with five college basketball players to promote the brand during the NCAA Men's and Women's Basketball Tournaments. The athletes showcased their party-snack trick shots and used social media to give fans a glimpse of the Cheez-It suite, decorated with Cheez-It-themed décor. These partnerships aim to increase brand awareness and reach a wider audience through the influence of student-athletes and the use of school intellectual property in marketing campaigns.
Through its sponsorships and partnerships, Cheez-It is bringing its unique, "absurdly cheezy" spirit to women's basketball, infusing it into every crunch-time moment and celebrating the talent and excitement of the game. The brand's colourful and playful presence is sure to enhance the fan experience, creating delightful memories beyond the game itself.
Basketball Sizing for Fourth Graders: What's the Right Fit?
You may want to see also
