Amanda Knapp
Papa John's has a history of sports sponsorships, including NCAA partnerships, and has offered promotions and discounts to customers based on game outcomes. For instance, in 2010, Papa John's sponsored the PapaJohns.com Bowl, a postseason college football bowl game between the South Carolina Gamecocks and the Connecticut Huskies. The company has also been associated with the Louisville Cardinals, with the team's stadium named Papa John's Cardinal Stadium. In certain instances, Papa John's has offered discounts on their pizzas following victories by the UT Men's basketball team.
| Characteristics | Values |
|---|---|
| Occasion | UT Men's basketball wins |
| Deal | 50% off |
| Promo code | Vol50 |
| Day | Sunday |
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What You'll Learn
Papa John's is the official pizza of the NCAA
Papa John's has been the official pizza of the NCAA since 2004. The company offers promotions and advertising campaigns during the NCAA Championships, including local market programs for volleyball, gymnastics, lacrosse, and ice hockey.
In 2004, Papa John's, in partnership with Coca-Cola, CBS, and the NCAA, offered a special promotion to customers in celebration of March Madness. The deal included a large specialty pizza, a Coca-Cola product, and a limited-edition basketball for $16.98. Papa John's has also been recognized for its local market Best Pizza wins in various cities across the country, including Los Angeles, Washington, D.C., Atlanta, Dallas, Indianapolis, Orlando, and Phoenix.
The company has a close association with Louisville, where its headquarters are located, and the Papa John's Cardinal Stadium is named after the company, following a $5 million donation by its founder, John Schnatter, for the naming rights. Schnatter has also been seen celebrating with the Louisville team after a championship win.
In addition to its official partnership with the NCAA, Papa John's has also offered promotions tied to local basketball teams. For example, in 2020, if the UT Men's basketball team won on a Saturday, customers could get 50% off Papa John's pizza on the following Sunday by using the promo code "Vol50."
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Papa John's sponsors the Louisville football stadium
Papa John's, the American pizza chain, has a long history of sports sponsorships. In 2010, it became the Official Pizza Sponsor of the National Football League and Super Bowls XLV, XLVI and XLVII. In 2011, it expanded this sponsorship internationally, becoming the official Pizza Sponsor of the NFL in Canada, Mexico and the United Kingdom.
However, one of its most notable sponsorships is that of the Louisville football stadium, which opened in 1998 as Papa John's Cardinal Stadium. The company's founder, John Schnatter, donated $5 million for the naming rights, and the stadium became affectionately known as "The Oven". Schnatter later donated a further $10 million for the stadium's expansion, extending the naming rights to the year 2040.
The sponsorship provided Papa John's with exclusive pizza provider status at the stadium and during university events. However, in 2018, the University of Louisville removed Papa John's name from the stadium after Schnatter admitted to using racist language during a conference call with marketing executives. The incident caused significant backlash for the company, with Major League Baseball suspending its Papa Slam promotion and several sports teams, including the Miami Marlins and the New York Yankees, severing ties with the brand.
Despite this controversy, Papa John's has continued to sponsor sporting events, including becoming the main sponsor of the EFL Trophy, a football competition for lower-league and under-23 clubs in England, in 2020. The company has also shown support for local sports teams, offering discounts on pizzas when the UT Men's basketball team wins.
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Papa John's has been the title sponsor of a bowl game
Papa John's has been a title sponsor for several sporting events, including a bowl game. The pizza chain has shown enthusiasm for sports and has leveraged its sponsorship deals to market its products.
In 2006, PapaJohns.com was the title sponsor of the Birmingham Bowl, then known as the PapaJohns.com Bowl. The inaugural game was played on December 23, 2006, between the South Florida Bulls and the East Carolina Pirates, with the Bulls claiming victory. Papa John's renewed its sponsorship contract in 2008, keeping its name on the bowl games for 2008 and 2009. However, in 2010, Papa John's decided not to renew its sponsorship for the college bowl game, opting to focus on a large NFL marketing contract. The game was then rebranded as the Birmingham Bowl, and ESPN sought a new title sponsor.
Papa John's has also been closely associated with the city of Louisville. In 1998, the company's founder and CEO, John Schnatter, donated $5 million to name the city's stadium Papa John's Cardinal Stadium, which is affectionately known as "The Oven." Schnatter, a Louisville native, was spotted celebrating a Louisville championship win in 2017, appearing to be inebriated in his post-game bliss.
In addition to its title sponsorship of the Birmingham Bowl, Papa John's has also invested in other sports partnerships. In 2010, the company signed a multi-million-dollar deal to become the official sponsor of the NFL and the Super Bowl, allowing it to use NFL logos and trademarks in its advertising and marketing. Papa John's has also offered promotions tied to Super Bowl Sunday, such as a 50% discount on food the day after a UT Men's basketball win.
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Papa John's offers UT basketball fans discounts after wins
Papa John's has a history of sports sponsorships and promotions, including its role as the Official Delivery Pizza of the NCAA and its previous sponsorship of the PapaJohns.com Bowl. In line with this, the pizza company has been known to offer discounts to University of Tennessee (UT) basketball fans when their team wins.
On one occasion, UT men's basketball fans were offered a 50% discount on Papa John's pizza the day after a win, which happened to be Super Bowl Sunday. This promotion required the use of the promo code "Vol50." The offer was advertised on Reddit, with the post receiving 110 votes and generating 19 comments.
Papa John's has also leveraged its partnerships with sports organizations to offer promotions to its customers. For example, in 2004, in conjunction with Coca-Cola, CBS, and the NCAA, the company offered a large specialty pizza and a 2-liter Coca-Cola product for a discounted price. This promotion was part of Papa John's "Official Delivery Pizza of the NCAA" status and aimed to provide value to customers during March Madness.
The company has also sponsored sporting events and teams, such as the PapaJohns.com Bowl and Louisville's home field, Papa John's Cardinal Stadium. Papa John's founder and CEO, John Schnatter, is known for his close ties to Louisville, and the company has a history of supporting sports in the community.
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$35.64 $46.99
Papa John's offers limited-edition basketballs with Coca-Cola
Papa Johns is offering a special promotion in celebration of March Madness. Customers can purchase a large specialty pizza, a 2-liter Coca-Cola product, and a limited-edition NCAA Final Four basketball for a discounted price. This promotion is a collaboration between Papa Johns, Coca-Cola, CBS, and the NCAA, and it showcases Papa Johns' status as the
The specialty pizzas included in this promotion are The Works, Garden Fresh, Barbeque Chicken and Bacon, Hawaiian Barbeque Chicken, Spinach Alfredo, and Grilled Chicken Alfredo. The limited-edition basketball is a collectible item, adding value to the offer. Papa Johns' Chief Marketing Officer, Gary Langstaff, expressed excitement about this opportunity to satisfy customers with a winning combination of pizza, Coca-Cola, and the collectible basketball.
The promotion includes dedicated national television, print, and local market radio spots to reach a wider audience. The national television flight featuring the limited-edition basketball offer started on March 10 and continued through March 21, with local market television airing in select markets.
Papa Johns has a history of sports sponsorships, including the PapaJohns.com Bowl and the Louisville stadium named Papa John's Cardinal Stadium. The company has also been recognized for its pizza quality, receiving local market Best Pizza wins in various cities and high ratings in customer satisfaction surveys.
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Frequently asked questions
When UT Men's basketball wins, Papa John's offers a 50% discount on pizzas the next day.
Use the promo code Vol50 to avail the discount.
The promo code can be applied by signing into your Papa John's account and entering the code in the promo code box.
UT Men's basketball team won on Saturday, which was also Super Bowl Sunday.
