
The UNC Tar Heels basketball team has been in the spotlight for their choice of footwear, with players wearing pink Jordan Luka 1 shoes in support of cancer awareness. This unique shoe choice is part of the team's participation in the Shoes4Hope program, which aims to raise funds for cancer research. The Tar Heels' social media account teased an unreleased pink and white colorway of the Jordan Luka 1, designed for players who prioritize speed and support. With the shoes retailing at $110, they have been a popular choice for both college and professional basketball players. UNC players have also been known to wear other notable shoes, such as the CP3.XI and Air Jordan XXXIII in a special pink colorway, showcasing their support for important causes and adding a touch of style to their gameplay.
| Characteristics | Values |
|---|---|
| Shoe Colour | Pink |
| Shoe Model | Jordan Luka 1 |
| Shoe Brand | Jordan Brand |
| Shoe Type | Performance Basketball Shoes |
| Shoe Features | Speed and Support |
| Shoe Price | $110 |
| Shoe Release Date | September 2022 |
| Shoe Wearers | UNC Tar Heels Basketball Team |
| Shoe Cause | Raising Awareness for Cancer Research |
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What You'll Learn

UNC Tar Heels wear pink Jordan Luka 1 shoes
The UNC Tar Heels basketball team wore pink Jordan Luka 1 shoes during their game against the Syracuse Orange on January 24, 2023. The game was part of the Coaches vs. Cancer series, with the shoes designed to help raise awareness in the fight against cancer.
The UNC Tar Heels are sponsored by Jordan Brand, which is fitting given that the school's most famous alum is Michael Jordan, widely considered the greatest basketball player of all time. In return for the sponsorship, the Tar Heels always use their platform for a good cause. Before the game, the Tar Heels' social media account shared pictures of the unreleased pink and white Jordan Luka 1 colorway.
The Jordan Luka 1 is the first shoe with full-length "Formula 23" foam cushioning. It also features "Flight Wire" cables that offer support and lockdown, as well as a rubber wrap for added ankle support and a compliant traction system designed with step-back jumpers in mind. The shoe launched in September 2022 for $110 and has been released in several colorways, including the "Legend of 7" colourway, which quickly sold out.
The UNC Tar Heels' decision to wear pink Jordan Luka 1 shoes during their game against the Syracuse Orange is a testament to the team's commitment to using their platform for a good cause and their support for cancer awareness and research.
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UNC basketball players wear Air Jordan XXXIII
The UNC Tar Heels basketball team has been spotted wearing the Air Jordan XXXIII, also known as the AJ 33. This shoe was released in 2018 and sticks with the laceless theme of its predecessor.
The Air Jordan XXXIII features upgraded FlightSpeed technology and a FastFit tightening system, providing new levels of performance and a secure fit for wearers. While the shoe's design and functionality are impressive, its weight is slightly heavier than expected due to the intricate lacing system.
UNC basketball players benefit from the Air Jordan XXXIII's traction, cushioning, support, and stability on the court. The shoe's lacing system, while unnecessary, is cleverly designed and ensures a comfortable fit. The red strap next to the tongue is particularly noteworthy, as it securely pulls the ankle back and down, enhancing stability.
The Air Jordan XXXIII is more than just a high-performance basketball shoe; it also carries a meaningful message. The shoe's black, white, and dark grey colorway, with its stealth theme, pays homage to Michael Jordan's game-winning shot that brought championship glory to North Carolina. Jordan's legendary moment in 1985, when he wore the original Air Jordan I, continues to inspire basketball enthusiasts worldwide.
Overall, the Air Jordan XXXIII is a testament to the Jordan Brand's innovation and commitment to empowering athletes with cutting-edge footwear. The shoe's performance, stability, and homage to Jordan's historic moment make it a popular choice for the UNC Tar Heels basketball team.
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Jordan Brand signed Luka Doncic to a signature sneaker deal
The UNC Tar Heels basketball team wore pink Jordan Luka 1 shoes in a game against Syracuse Orange on January 24, 2023. This was the first shoe to hit the shelves as part of the signature sneaker deal between Jordan Brand and Dallas Mavericks guard Luka Doncic.
Doncic, who joined Jordan Brand in December 2019, is the brand's first European-born-and-raised signature athlete. He is also one of the current faces of the Jordan Brand, the NBA, and the game of basketball. Doncic's deal with Jordan Brand showcases his commitment to using his platform for positive social change. He has expressed his intention to work with his brand partners to inspire, motivate, and make a difference. Notably, he has partnered with Jordan Brand to donate Jordan Brand products to children at local Dallas hospitals through his Luka Dončić Foundation.
In addition to his philanthropic efforts, Doncic has been pivotal in accelerating Jordan Brand's evolution as a leader in the signature sneaker sphere. His signature shoe debut in 2022, the Jordan Luka 1, received a warm reception from hoopers and has taken over college and professional basketball. The performance basketball shoe, designed for players craving speed and support, has been released in several colourways and is available at retail price on Nike's website.
Doncic's second signature shoe, the Jordan Luka 2, was released in the summer of 2023. This release also introduced the Luk.AI colourway, featuring an AI embodiment of Doncic himself. With this extended partnership, Doncic and Jordan Brand continue to work together to reach new heights across sport and culture. Doncic's leadership, excellence, and commitment to giving back align with Jordan Brand's values, making him an essential part of the roster that will lead the brand into the future.
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UNC players wore unreleased pink and white Jordan Luka 1
The UNC Tar Heels basketball team wore an unreleased pink and white colorway of the Jordan Luka 1 shoe during their game against the Syracuse Orange on January 24, 2023. This was part of the Coaches vs. Cancer series, with the shoes designed to help raise awareness in the fight against cancer.
The Jordan Luka 1 is the first signature shoe of Dallas Mavericks guard Luka Dončić, who signed a deal with Jordan Brand. The shoe launched in September 2022 for $110 and has been released in several colorways, including a white and blue colorway. The performance basketball shoe is designed for players craving speed and support.
The Tar Heels' social media account shared pictures of the unreleased pink and white Jordan Luka 1 before the game, generating excitement from fans. It is unusual for a player's first signature shoe to be so well-received, but the Jordan Luka 1 has taken over college and professional basketball.
The UNC Tar Heels basketball team's choice to wear the pink and white Jordan Luka 1 shoes during their game against Syracuse Orange was not only a stylish decision but also a meaningful one, as it helped raise cancer awareness and showed their support for a worthy cause.
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UNC players wore shoes to support cancer research
The University of North Carolina (UNC) Tar Heels basketball team wore pink Jordan Luka 1 shoes during a game against Syracuse Orange on January 24, 2023. The shoes were designed to help raise awareness in the fight against cancer. The UNC Tar Heels are sponsored by Jordan Brand, and the shoes worn by the team were a special colorway of the Jordan Luka 1.
The Tar Heels' social media account shared pictures of the unreleased pink and white Jordan Luka 1 colorway before the game, which was part of the Coaches vs. Cancer series. The Jordan Luka 1 launched in September 2022 for $110 and has been released in several colorways. It is designed for players craving speed and support.
UNC players wore either the CP3.XI or Air Jordan XXXIII in a special pink colorway that stood out on the court. The shoes were a PE for the Tar Heels during the 2019 season, and the players weren't the only ones wearing special shoes. The coaches also wore sneakers on the bench during the game to show their support for the National Association of Basketball Coaches (NABC) and the American Cancer Society.
Following the game, each pair of shoes was auctioned off to benefit cancer research. The Coaches vs. Cancer initiative is a national collaboration between the American Cancer Society and the NABC. Since 1993, coaches nationwide have raised more than $167 million for the American Cancer Society through this program. The aim is to increase cancer awareness and promote healthy living by highlighting the personal stories of cancer patients and community leadership.
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Frequently asked questions
UNC Tar Heels basketball players wore pink Jordan Luka 1 shoes.
The shoes are from Michael Jordan's legendary sneaker line. They are the first shoe with full-length "Formula 23" foam cushioning and feature Flight Wire cables for support and lockdown.
The Jordan Luka 1 shoes are available at the retail price on Nike's website.
The players wore the pink shoes to raise awareness in the fight against cancer.
Yes, the University of North Carolina at Chapel Hill is sponsored by Jordan Brand.









































