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The basketball shoe market is huge, with a global revenue of $5.29 billion in 2022 and an expected rise to $6.91 billion by 2032. The most popular basketball shoes are often endorsed by famous players, with Kobe Bryant's signature shoes being the most popular on the court, with 66 players using them. In the 2022-23 NBA season, the Nike Kobe 6 Protro was the most-worn shoe, with players logging 40,884 minutes in them. The Nike Air Zoom G.T. Cut was the third most popular shoe model, with 30,575 minutes of in-game time. Nike dominated the market in the 2022-23 season, with almost 70% of the league wearing their shoes.
| Characteristics | Values |
|---|---|
| Name of the Shoe | Nike Kobe 6 Protro |
| Number of minutes played | 40,884 |
| Rebounds | 7,707 |
| Assists | 4,480 |
| Steels | 1,316 |
| Blocks | 624 |
| Weight | 13.3 oz (377g) |
| Shoe type | High tops |
| Market share | 35.4% |
| Average outsole thickness | 3 mm |
| Best outdoor basketball shoe | Cosmic Unity 3 from Nike |
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What You'll Learn
Most popular basketball shoes of the 2022-23 NBA season
The 2022-23 NBA season saw a range of exciting new and retro sneakers. While there was competition between brands, Nike dominated the market, with Adidas coming in second place. Here is a list of the most popular basketball shoes of the 2022-23 NBA season:
Nike Kobe 6 Protro
The Nike Kobe 6 Protro was the most worn basketball shoe of the 2022-23 NBA season, with players logging 40,884 minutes in this iconic model. The shoe also topped the charts in rebounds, assists, and steals, while ranking second in blocks. Stars like Jalen Brunson and Anthony Davis were seen sporting this shoe on the court.
Nike PG 6
The Nike PG 6 was the second most popular shoe, worn by players like Paul George and Desmond Bane. This shoe ranked third in ball retrieves and was also among the top models in performed scored-basket passes, steals, and blocks.
Nike LeBron XX
The Nike LeBron XX was the third most popular shoe, with remarkable stats of 7,235 rebounds, 3,105 assists, 998 steals, and 827 blocks. Off the court, LeBron James's signature sneakers also performed well, with sales jumping 50% in 2012.
Nike Kobe V
The Nike Kobe V was another popular model, ranking among the top shoes in rebounds, assists, steals, and blocks.
Nike KD 15
The Nike KD 15 was the fifth most worn shoe, with players logging 24,960 minutes. This shoe is also available in several colorways on the Nike website.
Adidas Dame 8
While Adidas came in second place overall, the Adidas Dame 8 was the 10th most popular shoe, with 16,084 minutes played.
New Balance Two WXY 3
The New Balance Two WXY 3 gained traction during the 2022-23 NBA season, with 11,347 minutes played.
The 2022-23 NBA season showcased a diverse range of basketball shoes, with Nike maintaining its dominant position in the market.
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Top-selling basketball shoes by brand
Nike is the most popular basketball shoe brand in the NBA, with 65.1% of players wearing the brand in the 2022-23 season. The Nike Kobe 6 Protro was the most popular shoe model that season, with 29 players choosing it. The Nike PG 6, worn by Paul George, was the second most popular shoe model. Other popular Nike shoes include the Air Zoom GT Cut, the Kyrie 7, and the KD 15. Nike's dominance in the basketball shoe market is undisputed, with 254 players sporting the brand's footwear in the 2022-23 season.
Adidas is the second most popular basketball shoe brand in the NBA, with 10.8% of players choosing the brand in the 2022-23 season. The Adidas Dame 8 has made it into the top 10 most popular shoes in the NBA. The average price of Adidas basketball shoes is around $120, making them more affordable than Nike and Jordan shoes.
Jordan is the third most popular basketball shoe brand in the NBA, with 6.8% of guards, 8.4% of forwards, and 9% of centers choosing to wear the brand. Jordan shoes have the highest average price among basketball shoe brands, at approximately $161. This makes them 20.6% more expensive than the average basketball shoe.
Under Armour is another popular basketball shoe brand, with 2.8% of NBA players choosing to wear their shoes. The average price of Under Armour basketball shoes is $110.8, making them one of the more affordable options on the market.
Puma is also among the top 5 basketball shoe brands in the NBA, with their shoes averaging around $120.
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Signature shoes with the most users in the NBA
While it is difficult to pinpoint the number one selling basketball shoe, there are certainly signature shoes that are more popular among NBA players.
Kobe Bryant's signature shoes are the most popular on the court, with 66 players using them. This makes Kobe Bryant's signature shoes the ones with the most users in the NBA. Kyrie Irving and Paul George's signature shoes are the second and third most popular in the NBA, with 45 and 36 players respectively.
LeBron James is another NBA player with popular signature shoes. In 2012, sales of his shoes jumped 50%, and in 2013, they totalled $300 million. James is paid $19 million a year to wear Nike, and it took him 10 years to sell enough shoes to cover this cost.
Other NBA players with signature shoes include Michael Jordan, Kevin Durant, Carmelo Anthony, Chris Paul, Dwyane Wade, Kevin Garnett, Rajon Rondo, Derrick Rose, and LaMelo Ball.
Nike continues to dominate the signature basketball shoe market, but Under Armour and Adidas have been signing promising young NBA stars.
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Best basketball shoes for outdoor use
Basketball is primarily an indoor sport, with official games taking place on well-maintained hardwood courts. Therefore, most basketball shoes are designed for indoor use. However, the sport is also widely played outdoors, on rougher surfaces such as concrete and asphalt, which are harsher on the shoes. When looking for a basketball shoe to use outdoors, it is recommended to look for a stiff upper construction with plenty of added ankle coverage. The type of rubber used in the shoe's outsole is also critical; harder rubber tends to last longer, but a softer rubber outsole can provide better grip. The thickness of the outsole is another important factor, with at least 3mm recommended for outdoor use.
One of the best basketball shoes for outdoor use is the Nike Cosmic Unity 3. This shoe has been praised for its outdoor playability, with an above-average outsole hardness that makes it suitable for outdoor usage. The rubber sole provides unrelenting firmness, and the shoe also offers impressive durability and traction.
Another option for outdoor basketball shoes is the New Balance BB V2. New Balance is known for offering a wide range of options, and their BB V2 model has been specifically recommended for outdoor use.
If you are looking for a shoe with excellent support and stability, genuine leather or suede uppers may be a good choice. While these options can be more expensive and may need to be replaced more often, they can withstand rough use.
When choosing a basketball shoe for outdoor use, it is important to consider the type of court you will be playing on, as well as your personal preferences for cushioning, traction, and other features.
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Top-selling basketball shoes by player
The Nike Kobe 6 Protro was the most popular basketball shoe model among NBA players during the 2022-23 season. Stars like Jalen Brunson and Anthony Davis wore them, and they were on the court for 40,884 minutes, scoring 18,772 points. The Nike Kobe 6 was also the leading model in the 2021-22 season.
Kobe Bryant's signature shoe line remains a fan favourite, with 66 players wearing them in the NBA, making them the most popular signature shoe. Nike is the most popular basketball shoe brand in the NBA, with 65.1% of players wearing them during the 2022-23 season. Adidas was a distant second with 10.8% of players, followed by Jordan with 7.4%.
Some of the top-selling basketball shoes by player include:
- Nike Kobe 6 Protro: Worn by 29 players in the 2022-23 season, this shoe had the highest logged time and score.
- Nike PG 6: Worn by 28 players in the 2022-23 season, this shoe was the second most popular model.
- Nike Kobe 4 Protro: This shoe was chosen by NBA players 1,149 times in the 2023-24 season.
- Nike KD 16: This shoe was selected by players 1,566 times in the 2023-24 season.
- Adidas D.O.N. Issue 7: Worn by Donovan Mitchell of the Cleveland Cavaliers.
- Nike Zoom LeBron NXXT Gen Blue Tint: Worn by Alperen Sengun of the Houston Rockets.
- Li-Ning Buckets: Worn by Jimmy Butler of the Golden State Warriors.
- Under Armour Curry 4 FloTro: Worn by Stephen Curry of the Golden State Warriors.
Kyrie Irving's signature line is the second most popular, while Paul George's Nike PG 6 and PG 5 shoes are the third most popular.
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Frequently asked questions
The Nike Kobe 6 Protro was the most-worn basketball shoe of the 2022-23 NBA season, with players logging 40,884 minutes in the iconic model.
LeBron James has been selling enough shoes to cover his $19 million-a-year Nike endorsement contract. In 2012 and 2013, his sales were $300 million.
Nike is the most popular basketball shoe brand, with Nike athletes making up almost 70% of the league in the 2022-23 NBA season.
The Cosmic Unity 3 from Nike is the best basketball shoe for outdoor playability due to its outsole hardness and dust resistance.
