Best Platforms For Private Boat Sales Revealed

If you're looking to sell your boat privately, there are a number of online platforms that can help you find a buyer. While it's true that you only need one buyer, it's a good idea to advertise your boat on platforms that have a wide reach. In the past, newspaper and magazine classifieds were the best way to sell a boat, but nowadays, online boating marketplaces like Boat Trader, boats.com, and YachtWorld are the most effective way to sell your boat quickly, safely, and for the best price. These sites attract millions of visitors each month and feature thousands of boat models in popular categories such as bowriders, center consoles, and ski and wakeboats.

Online vs. offline selling

Selling a boat online is the best way to reach a wide range of potential buyers, both locally and internationally. Online platforms such as Boat Trader, boats.com, and YachtWorld are specifically designed for buying and selling boats, attracting millions of visitors who are actively shopping for boats. These sites offer a one-stop shop for boat buyers, with extensive listings, reviews, and informational content.

Boat Trader, for example, provides an easy and straightforward process for sellers, allowing them to build their listing, choose a package, and add photos and videos. The site also offers a range of packages to suit different budgets and needs, with no hidden fees. Additionally, online advertising allows for quick updates to listings, giving sellers a competitive edge.

However, offline selling should not be completely overlooked. Spreading the word through offline methods such as posting flyers at marinas and coffee shops, or even through word-of-mouth, can still be effective. Combining these methods with online advertising can add value to your listing.

While online boating marketplaces are ideal for reaching a large number of potential buyers, other general online marketplaces such as Facebook Marketplace, Craigslist, and OfferUp are also worth considering. These sites may attract window shoppers, but they can still generate potential buyers without requiring any payment for listings.

When deciding between online and offline selling, it is important to consider the benefits of each approach. Online selling provides a wider reach and convenience, while offline selling can offer more personalized interactions and networking opportunities. Ultimately, a combination of both strategies may be the most effective approach to selling your boat.

Selling via a broker vs. selling privately

Selling a boat is a big decision, and there are several factors to consider when deciding between selling privately or using a broker.

Selling via a Broker

Using a broker to sell your boat can save you time and effort. A broker will handle the advertising, sea or river trials, liaising with surveyors, and dealing with all the necessary paperwork. They will also assist with negotiations and can provide valuable insight into the current sales market, helping you to price your boat correctly. Brokers often have access to a pre-qualified list of potential buyers and can save you money on cleaning and maintenance by using their approved teams.

However, one of the main drawbacks of using a broker is the cost. Brokers usually work on a commission basis, typically around 10%, or for a fixed price, and there may be additional fees for advertising, storage, cleaning, etc. It is important to negotiate and agree on all costs upfront.

Selling Privately

Selling your boat privately can save you money as you won't have to pay broker fees. However, it requires a lot more organisation and time investment. You will need to create an effective advertising campaign with high-quality photos, deal with all buyer enquiries, and be flexible with viewings and trials.

Another challenge of selling privately is finding qualified buyers. Without a broker, you may spend significant time communicating with potential buyers who are not serious or do not have the financial means to purchase your boat.

Additionally, you will need to handle all the paperwork yourself, which can be complex and time-consuming. This includes title deeds, safety standards, sales contracts, tax office requirements, and other legal documents.

In conclusion, both options have their advantages and disadvantages. If you are looking for a quick and relatively stress-free sale, using a broker is a good choice, even if it means sacrificing some of your eventual sale price in commission. On the other hand, if you have the time and willingness to put in the effort, selling privately can be a great way to save money and have more control over the process. Ultimately, the decision depends on your individual circumstances and preferences.

Pricing your boat

Research Comparable Boats:

Start by checking resources such as NADA Guides, which provide information on the suggested list price, current low retail value, and current average retail value for different boat models. Additionally, look at internet boat sales listings and local boat sales listings to get a sense of the market value for similar boats. This will give you a baseline understanding of the price range for your boat.

Consider the Boat's Condition:

The condition of your boat will significantly impact its value. If the boat requires mechanical repairs or has cosmetic issues, it will likely need to be priced lower. On the other hand, a well-maintained boat that looks attractive and functions properly can command a higher price. Consider investing in repairs or improvements to increase the value of your boat before listing it for sale.

Evaluate the Boat's Location:

Location plays a significant role in boat pricing. Boats in areas with high population density and a larger pool of buyers may be priced higher. Conversely, in regions with low population density and fewer potential buyers, the value of the boat could be lower. Additionally, consider the general availability of boats in the area. If there is high competition among sellers in your region, it may drive prices down.

Assess the Electronics and Accessories:

The value of your boat can be influenced by the quality and modernity of its electronics. If your boat has modern electronics and accessories, it may be priced higher. However, keep in mind that marine electronics become obsolete quickly, so older electronics may not add much value. Accessories and upgrades can also increase the price, but only expect to recoup a small percentage of their original cost.

Be Strategic with Pricing:

When setting the price for your boat, it's important to strike a balance. Asking for too much may deter potential buyers, while setting the price too low might raise suspicions. Consider starting with a competitive price based on your research and the condition of your boat. If you don't receive much interest, you can always adjust the price incrementally until you find the sweet spot that attracts buyers.

Remember, pricing your boat is an art and a science. Take the time to research and consider all the relevant factors to increase your chances of a successful sale.

Preparing your boat for sale

Research the Market

Before putting your boat up for sale, it's essential to research similar boat listings to determine its market value. This step will help you set a realistic and competitive price. You can also consider hiring a professional yacht broker to assist you in setting the right price and navigating the sales process.

Fix Mechanical Issues

Ensure that all mechanical, electrical, and navigation systems are in proper working order. Test all functions and check wiring to make sure the boat runs optimally. Pay attention to details such as lights, handrails, and engine health. A well-maintained boat will be more appealing to potential buyers.

De-clutter and Deep Clean

Remove all personal items and clutter from the boat to maximise space and help potential buyers visualise themselves on the boat. Pay attention to both the interior and exterior of the boat. Wash, compound, and wax the exterior surfaces. Polish all stainless steel and aluminium fixtures. Clean the decks, removing any unused lines and deck equipment. Don't forget to clean the engine room, removing any rust or corrosion, and addressing any mould issues.

Address Upholstery and Carpets

Clean or replace carpets and upholstery, including curtain covers. Wash or polish glass surfaces until they are spotless. Make sure there are no unpleasant odours on the boat—use disinfectants or air fresheners if needed.

Check Electronics and Displays

Ensure that all electronics and displays are functional. Check the engine and make sure it is clean and free of rust. Replace engine oil and filters if needed. Grease fittings and replace any cracked hoses. Wipe away any excess grease or soot to keep things tidy.

Prepare Paperwork

Gather all the necessary paperwork to prove ownership and provide potential buyers with confidence. This includes maintenance records, surveys, title documents, registration, and loan information. A complete paper trail will make the sales process smoother and give buyers peace of mind.

Marketing and Advertising

Prepare marketing materials, including high-resolution photos, videos, descriptions, and specifications of your boat. Highlight its best features and any recent upgrades or improvements. Utilise online boating marketplaces, such as Boat Trader, boats.com, and YachtWorld, to reach a wide audience of potential buyers. Additionally, spread the word through social media, flyers at marinas, and word-of-mouth within your network.

Choosing a selling platform

Selling a boat can be a tricky business, and there are many factors to consider when choosing a selling platform. The first thing to keep in mind is that, in this day and age, it is best to sell your boat online. This is because the majority of people now consume media online, and print media is becoming less and less popular. Therefore, you are more likely to find a buyer online than in a newspaper or magazine.

The next thing to consider is whether to sell your boat on a boat-specific platform or a general marketplace. While boat-specific platforms such as Boat Trader, boats.com, and YachtWorld attract a high volume of boat shoppers, they also require an upfront listing fee. On the other hand, general marketplaces like Craigslist, eBay, and Facebook Marketplace are free to list on, but they attract a lot of window shoppers, and it can be hard for potential buyers to find boats among all the other items for sale.

If you decide to go with a boat-specific platform, you will need to research the different options and choose the one that best suits your needs. For example, YachtWorld only allows listings from yacht brokers, so if you are a private seller, this platform is not for you. Boat Trader, on the other hand, is aimed at private sellers and has a simple listing process. It also has millions of potential buyers and offers a straightforward process with no hidden fees.

If you decide to go with a general marketplace, be prepared for a lot of contacts from people who may not be serious buyers. It is also important to make sure your listing is correctly categorized and spelled correctly so that potential buyers can find it easily.

In addition to online listings, don't forget to spread the word offline as well. Posting flyers at your marina and coffee shop and telling your friends on social media can also help to get the word out about your boat.

Frequently asked questions