
94Fifty is a smart basketball with internal sensors that track and measure data such as shooting arc, shot release and speed, shot backspin, and dribbling power and speed. The ball connects to a mobile app via Bluetooth, allowing users to analyze their performance and identify areas for improvement. Despite being the first smart basketball on the market and receiving positive reviews, 94Fifty faced financial challenges and filed for bankruptcy in 2016. Russell Brands LLC made a $1.5 million offer to acquire the company, intending to reduce the ball's price and enhance its features. The 94Fifty basketball is known for its innovative technology, durability, and ability to provide detailed performance insights for basketball enthusiasts.
| Characteristics | Values |
|---|---|
| Company | InfoMotion Sports Technologies |
| Year | Filed for bankruptcy in 2016 |
| Offer | $1.5 million from Russell Brands LLC |
| Price | $200 |
| Features | Bluetooth, app, audio analysis, video links, internal sensors, MakeMiss technology |
| Warranty | 1 year |
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What You'll Learn

94Fifty's smart basketball sensor technology
The 94Fifty smart basketball is unique in that it is the world's first updatable basketball, with InfoMotion Sports Technologies providing updates to the basketball's sensors and software to ensure that users have access to the latest advancements and improvements. This feature sets it apart from other smart basketballs on the market, such as the Wilson X Connected Basketball, which lacks the same level of technological sophistication.
The 94Fifty smart basketball and app offer a comprehensive training experience. The app includes links to videos from renowned coaches, providing users with visual demonstrations of perfect technique. Additionally, the app allows for customisation, with options to create multiple accounts for different players, enabling friendly competition and skill comparisons.
The 94Fifty smart basketball is designed to withstand rigorous use, with electronics tested to endure at least half a million bounces, ensuring a significant lifespan. The product also comes with a limited one-year warranty from InfoMotion Sports Technologies, providing customers with added peace of mind.
Overall, 94Fifty's smart basketball sensor technology offers a unique and innovative approach to basketball training, utilising data analysis and personalised feedback to help players improve their skills and technique. By combining technology with sports, 94Fifty has created a training tool that enhances performance and makes the learning process more engaging and effective.
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$39.99

The 94Fifty app
One unique feature of the 94Fifty app is its ability to compare a user's skill improvement to their friends, providing a social and competitive element to the training experience. Additionally, the app offers audio analysis, allowing players to receive tips and instructions without having to look at their phone after each shot. The app also includes links to videos from renowned coaches, offering users access to expert guidance and techniques to perfect their game.
While the 94Fifty app offers a range of features, one reported downside is the manual entry of shot accuracy. However, this issue can be resolved by using the 94Fifty smart sensor basketball in conjunction with the SmartNet system. The SmartNet technology detects the ball passing through the hoop and automatically transmits shot success or failure to the app, eliminating the need for manual input.
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The 94Fifty ball's data analysis capabilities
The 94Fifty smart basketball sensor can measure and collect data on a wide range of metrics. The ball connects wirelessly to a mobile app that displays and helps the user analyse this data. The ball has a 30-metre Bluetooth range, enabling connection from anywhere on the court, with data transmitted in less than 100 milliseconds.
The four key aspects of the game that are tracked by the 94Fifty ball and app are:
- Shooting arc: The app can analyse the shooting arc over a session and determine whether the player has too low an arc degree.
- Shot release and speed: The ball can measure the speed of the shot release.
- Shot backspin: The app can analyse the backspin of the ball.
- Dribbling power and speed: The app can analyse the power and speed of dribbling.
In addition, the app can track how many shots a player has made and from which area of the court. The 94Fifty ball can also be used with the SmartNet, which has sensors embedded within the fabric of the net to detect whether a shot has been successful or missed. This data is then transmitted to the app, removing the need for manual input. The app can be customised with up to four separate player accounts and a fifth guest account.
The 94Fifty ball is designed for use in training rather than game situations. The ball's data analysis capabilities are best utilised through individual training, allowing players to focus on specific areas for improvement. The app also provides links to videos from famous coaches, offering tips on technique and allowing for further fine-tuning of skills. The ball's sensors and software are also constantly updated by InfoMotion.
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The 94Fifty ball's high cost
The 94Fifty smart basketball is a sensor-embedded ball that, when paired with a mobile app, helps players improve their technique. The ball tracks and analyses four key aspects of a player's game: shooting arc, shot release and speed, shot backspin, and dribbling power and speed. The app can be customised with up to four separate accounts for players and a fifth guest account. The ball uses Bluetooth to connect to the app, with a range of 30 metres, and data is transmitted in less than 100 milliseconds. The ball's internal sensors are constantly being updated by InfoMotion, the maker of the 94Fifty Smart Basketball Sensor.
The 94Fifty basketball is available for $295 in Australia, which is around a six-fold increase in cost compared to most standard basketballs. While this price may seem high, reviews have suggested that the benefits of the ball make it well worth the cost. The electronics within the ball, for example, are tested to withstand at least half a million bounces, resulting in a significant lifespan. The improvements in technique facilitated by the ball are also said to be equivalent to those achieved with a frequent private coach, the costs of which would far outweigh those of the 94Fifty.
However, the high cost of the 94Fifty ball has also been cited as a potential issue. In 2016, Russell Brands LLC made a $1.5 million offer to acquire 94Fifty, which had filed for bankruptcy. One of the priorities for Russell upon acquiring 94Fifty was to reduce the price of the $200 smart basketball and improve the overall product. While the 94Fifty ball had a number of committed customers as the first smart basketball on the market, the emergence of competitors like the Wilson X Connected Basketball highlighted the need for a big-name brand partnership to improve the product's viability.
The high cost of the 94Fifty ball can be attributed to its advanced technology and features. As the world's first updatable basketball, the 94Fifty offers a unique combination of hardware and software that justifies its premium price point. The ball's long-lasting electronics and data analysis capabilities provide significant value to players looking to improve their technique and performance.
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Russell's acquisition of 94Fifty
In 2016, Russell Brands LLC made a $1.5 million offer to acquire 94Fifty, the maker of the 94Fifty Smart Basketball Sensor. This came after Info Motion Sports Technologies, the company behind the product, filed for bankruptcy earlier that year. The acquisition would add an interesting dynamic to Russell's subsidiary, Spalding, which had already established itself as the official basketball of the NBA and had a long history of manufacturing quality basketballs.
The 94Fifty smart basketball was the first of its kind on the market and had gained a dedicated customer base. However, the entry of competitors like Wilson X Connected Basketball highlighted the need for a strong brand association. Russell, a well-known sports brand, could provide that and enhance 94Fifty's market viability.
One of the key priorities for Russell upon acquiring 94Fifty was to reduce the product's price from $200 and improve it overall. The 94Fifty smart basketball was equipped with sensors that measured various metrics, such as shooting arc, shot release speed, shot backspin, and dribbling intensity. The ball connected wirelessly to a mobile app, allowing users to visualise and analyse their performance.
The technology within the 94Fifty basketball was designed to help players improve their technique, particularly in ball-handling and shooting. The product's sensors were also upgradeable via Bluetooth, ensuring users could stay up to date with the latest features without having to purchase a new ball.
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Frequently asked questions
94Fifty is a smart basketball with sensors that track and measure data such as shooting arc, shot release and speed, shot backspin, and dribbling power and speed. The ball connects to a mobile app that helps users visualise and analyse their performance.
Info Motion Sports Technologies, the maker of 94Fifty, filed for bankruptcy in 2016 and was subsequently acquired by Russell Brands LLC for $1.5 million.
Yes, the 94Fifty basketball is still available for purchase. It retails for around $200 and comes with a limited 1-year warranty.












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