Andrew Pace
The James Madison Dukes are the intercollegiate athletics teams that represent James Madison University (JMU), in Harrisonburg, Virginia. The JMU men's and women's basketball teams compete in the Sun Belt Conference (SBC) at the NCAA Division I level. The Dukes officially left the Colonial Athletic Association (CAA) and joined the SBC in 2022. In the 2024-25 season, the JMU men's basketball team earned the No. 2 seed in the Sun Belt Conference Championship, while the women's basketball team finished the season with an 18-0 conference record and advanced to the Sun Belt Conference Championship as well.
| Characteristics | Values |
|---|---|
| Name of the basketball team | James Madison Dukes |
| University | James Madison University (JMU) |
| Location | Harrisonburg, Virginia |
| University Colors | Royal purple and gold |
| University Mascot | Duke Dog |
| Conference | Sun Belt Conference (SBC) |
| Division | NCAA Division I |
| Football | Football Bowl Subdivision (FBS) of Division I |
| Basketball Team's Head Coach | Sean O'Regan |
| Basketball Team's Assistant Coach | Neil Harrow |
| Director of Basketball Operations | Alex Danas |
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What You'll Learn
James Madison University Dukes
The James Madison University Dukes are the intercollegiate athletics teams that represent James Madison University (JMU), in Harrisonburg, Virginia. The name "Dukes" comes from Samuel Page Duke, the university's second president. The university mascot, Duke Dog, is frequently seen at many sporting events, and the school colours are royal purple and gold.
JMU sponsors an 18-sport intercollegiate athletics program. The university has men's athletics programs in baseball, basketball, football, golf, soccer, and tennis. For women, the university offers programs in basketball, cross country, field hockey, golf, lacrosse, soccer, softball, swimming and diving, tennis, track and field (indoor and outdoor), and volleyball.
The James Madison Dukes basketball team plays as members of the Sun Belt Conference (SBC), which sponsors sports at the NCAA Division I level. The Dukes have appeared in the NCAA tournament five times, most recently in the 2013 tournament. Their combined record is 4-5. They have also been selected to compete in the NIT five times, most recently at the end of the 1993 season.
In 2025, the JMU men's basketball team secured the No. 2 seed for the Sun Belt Conference Championship. The Dukes were seeking their second consecutive conference tournament crown and an automatic bid to the NCAA Men's Basketball Championship. The JMU women's basketball team, meanwhile, were ranked No. 31 in the AP Poll and were heading to their third consecutive Sun Belt Championship.
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Sun Belt Conference
The Sun Belt Conference (SBC) is a collegiate athletic conference that has been affiliated with the NCAA's Division I since 1976. The conference initially did not include football, but it began sponsoring the sport in 2001. The Sun Belt Conference's football teams participate in the Division I Football Bowl Subdivision (FBS).
The 14 member institutions of the Sun Belt Conference are distributed across the Southern United States. The conference was founded on August 4, 1976, by the University of New Orleans, the University of South Alabama, Georgia State University, Jacksonville University, the University of North Carolina at Charlotte, and the University of South Florida. Over the next decade, the conference expanded to include Western Kentucky University, Old Dominion University, the University of Alabama at Birmingham, and Virginia Commonwealth University.
In 1991, the Sun Belt Conference began exploring the idea of sponsoring football. The conference continued to evolve, with various universities joining and departing over the years. In 2004, Troy University became a football-only member before joining for all sports in the 2005-06 academic year.
James Madison University's (JMU) men's basketball team competes in the Sun Belt Conference. In 2025, JMU secured the No. 2 seed for the Sun Belt Conference Championship, reflecting their strong performance in the regular season.
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NCAA Division I level
James Madison University (JMU) in Harrisonburg, Virginia, has an 18-sport intercollegiate athletics program. The university's teams are known as the James Madison Dukes, derived from the university's second president, Samuel Page Duke.
The JMU men's and women's basketball teams compete in the Sun Belt Conference (SBC) at the NCAA Division I level. The Dukes joined the SBC in 2022 after leaving the Colonial Athletic Association (CAA), now known as the Coastal Athletic Association.
The men's basketball team has had success in the Sun Belt Conference, earning a share of the regular-season title and the No. 2 seed in the 2025 Hercules Tires Sun Belt Men's Basketball Championship. The team has appeared in the NCAA tournament five times, most recently in 2013, and has a combined record of 4-5.
The women's basketball team has also excelled, achieving an all-time record of 779-447-5 as of 2010 and becoming the third NCAA women's basketball team to reach 1000 wins in 2015. The women's team moved to the Sun Belt Conference in 2022 and has since earned an undefeated 18-0 conference record in the 2024-25 season. They have made the NCAA Tournament nine times, most recently in 2008.
In addition to basketball, JMU fields teams in a variety of other sports, including baseball, football, soccer, and lacrosse. The university has won five NCAA national championships across these sports, demonstrating a strong presence at the NCAA Division I level.
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Postseason play
The James Madison Dukes are the intercollegiate athletics teams that represent James Madison University (JMU), in Harrisonburg, Virginia. The men's basketball team plays in the Sun Belt Conference (SBC) and the women's basketball team competes in the NCAA Division I.
The Dukes have enjoyed several successes in postseason play. The men's basketball team has made the NCAA tournament five times, most recently in 2013. They have also competed in the NIT five times, last appearing in 1993. In 2009, they were selected for the CollegeInsider.com Postseason tournament, making it to the semifinals.
The women's basketball team has had even more success, reaching the NCAA tournament eleven times, most recently in 2013-14. They have also gone to the WNIT six times. In 2008, they became only the third NCAA women's basketball team to reach 1000 wins.
In 2025, the men's basketball team earned the No. 2 seed in the Sun Belt Conference Championship, receiving a quad-bye into the semifinals. The women's team, meanwhile, was ranked No. 31 in the AP Poll and was seeking an at-large bid to the NCAA Tournament. Both teams have enjoyed strong seasons, with the men's team winning 20 games and the women's team on a 20-game win streak.
The Dukes have a proud history of postseason achievements, with the university having won five NCAA national championships across various sports.
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Conference tournament crown
The James Madison Dukes are the intercollegiate athletics teams that represent James Madison University (JMU), in Harrisonburg, Virginia. The men's and women's basketball teams compete in the Sun Belt Conference (SBC).
In March 2025, the JMU men's basketball team secured the No. 2 seed for the Sun Belt Conference Championship. They had completed the 2024-25 regular season with an overall record of 20-11 and 13-5 in league games, winning 10 of their last 11 conference games. This was their third-straight 20-win season, and they shared the Sun Belt Conference regular-season title with South Alabama. The Dukes were seeking their second consecutive conference tournament crown and an automatic bid to the NCAA Men's Basketball Championship.
The JMU women's basketball team has also enjoyed success, heading to their third consecutive Sun Belt Championship in 2025. They finished the conference play undefeated, with an 18-0 Sun Belt record. However, they missed out on an automatic bid to the NCAA Tournament, falling to Arkansas State in overtime during the Sun Belt Conference Championship.
The Dukes have a rich history in basketball, with the men's team appearing in the NCAA tournament five times, most recently in 2013. They have also been selected for the NIT five times and competed in the inaugural CollegeInsider.com Postseason tournament in 2009. The women's team has made the NCAA tournament eleven times, most recently in 2013-14, and have gone to the WNIT six times.
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Frequently asked questions
James Madison University (JMU) basketball teams play in the Sun Belt Conference (SBC).
JMU joined the SBC in 2022, leaving the Colonial Athletic Association (CAA) to participate in Division I FBS football and other sports sponsored by the conference.
The JMU men's basketball team is known as the Dukes.
The JMU women's basketball team is also known as the Dukes.
The primary colours of the JMU basketball team, and the university's athletic teams in general, are royal purple and gold.
