Kristian Ferrell
Stephen Curry is a 7-time All-Star, a 2-time league MVP, and a 3-time NBA Champion. He is also one of the best shooters in the game and is known for his phenomenal speed and accuracy. Curry's basketball shoes have also left their mark on the sneaker world. In this article, we will take a look at the basketball shoes that Curry wears and has worn in the past.
| Characteristics | Values |
|---|---|
| Shoe brand | Under Armour |
| Shoe model | Curry 1, Curry 2, Curry 4, Curry 5, Curry 6, Curry 7, Curry 8, Curry Flow 9, Curry Flow 10 |
| Shoe type | Low tops, high tops |
| Shoe cushioning | Minimal cushion, Charged Foam, HOVR, Micro G |
| Shoe sole | Rubberless UA Flow midsoles |
| Shoe colours | Blue, pink, white |
| Shoe colours (colourways) | More Magic, Dub Nation, Butter Flow, Sour Patch Kids, Treasure Island, Double Bang, Unicorns and Butterflies |
| Shoe price | 46.97, 150, 160 |
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What You'll Learn
Stephen Curry's switch from Nike to Under Armour
When Stephen Curry entered the NBA, he signed an endorsement deal with Nike. In 2013, his contract with Nike was up for renewal. However, Nike's pitch meeting to Curry was poorly received. Curry's father, Dell, who was present at the meeting, recalled that it began with a Nike official mispronouncing Stephen's name as "Steph-on", the name of Steve Urkel's alter ego in the TV show "Family Matters". The pitch meeting also included slides meant for NBA star Kevin Durant, indicating a lack of preparation and attention to detail.
Despite Nike's missteps, they still had the opportunity to retain Curry due to their matching rights, which allowed them to match any competing offers. However, Under Armour's deliberate approach to courting Curry made him feel valued. They focused on influencing Curry through his teammate, Kent Bazemore, who acted as a brand ambassador. Under Armour offered Curry a $4 million deal, which was $1.5 million more than Nike's initial offer. Nike chose not to match the offer, and Curry made the switch to Under Armour.
Since joining Under Armour, Curry has released multiple signature basketball shoes under the Curry Brand, including the Curry 12s, which feature UA Flow technology for enhanced court feel and performance. The Curry Brand also offers a range of clothing and gear, including golf shoes and apparel.
The partnership with Curry has been highly successful for Under Armour, with sales of his signature basketball shoes increasing by over 350% and outselling all Nike signature shoes except for those of Michael Jordan. Curry's popularity and influence have been valued at $14 billion for the Under Armour brand.
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The Curry 1's and their rising collar design
Stephen Curry, one of the best basketball players, is known for his dedication and discipline, which is reflected in his product choices. Curry's journey with basketball shoes began with Nike, as he was a Nike athlete when he entered the NBA in 2009. However, in 2013, after a less-than-successful pitch meeting with Nike executives, he switched to Under Armour. This transition was facilitated by Kent Bazemore, who introduced Curry to the Under Armour team.
Under Armour's collaboration with Stephen Curry began with the UA Armour Clutchfit Drive 1 and the Anatomix Spawn. This partnership led to the release of Curry's first signature shoe, the Curry 1, in early 2015. The Curry 1s featured a distinctive rising collar design, which continued in the second version of the shoe. The high tops were a prominent feature of the Curry line until the Curry 4, when Under Armour introduced a low-top version.
The Curry 1s with the rising collar design made a bold statement and set the tone for the subsequent models in the Curry line. This design feature contributed to the overall aesthetic and functionality of the shoe. The rising collar provided support and stability to the wearer's ankle, ensuring a secure fit. This design element is particularly important for basketball players, as it helps prevent injuries and provides stability during quick movements and changes in direction.
While the rising collar design offered certain advantages, some wearers of the Curry 1s noted that the collar could use some reinforcement. In reviews of the shoe, some users suggested adding backing around the collar, such as memory foam, to improve the lockdown and overall fit. This feedback is crucial as it helps the brand make informed decisions about future iterations of the shoe, ensuring that performance, comfort, and durability are optimally balanced.
The Curry 1s with their rising collar design marked the beginning of a successful signature shoe line for Stephen Curry. The collaboration between Curry and Under Armour has resulted in a range of basketball shoes that are designed to support the dynamic moves of one of the game's most exceptional players. The Curry line continues to evolve, incorporating innovative technologies and designs to meet the demands of the sport and the player.
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The Curry Flow 10's colourways
Stephen Curry, the Golden State Warriors point guard, has been a brand ambassador for Under Armour since 2013. In 2020, Curry and UA co-created Curry Brand, a brand-within-a-brand. Curry's signature shoe line with Under Armour has released a new shoe every year since 2015. The Curry Flow 10 is the latest addition to the line.
The Curry Flow 10s are the tenth signature basketball shoes of Stephen Curry. These shoes feature Under Armour's newest technology, Flow, offering more bounce and impact protection than previous models. The Curry Flow 10s are available in several colourways, including 'Splash Party', 'Double Bang!', 'Curryfornia', 'More Magic', 'Treasure Island', 'Northern Lights', 'Sour Patch Kids', and 'Unicorn & Butterfly'.
The 'Treasure Island' colourway, released in December 2022, is an earthy tone that represents the physical connection between San Francisco and Oakland. The shoes were priced at $160 and came with a collector's item connectivity bracelet, celebrating sustainability through a "trash vs. treasure" theme. The bracelet and shoe design include intentional details such as recycled laces.
The 'Northern Lights' colourway, released on 17 December 2022, is a modern spin on the original Northern Lights design from the Curry 2 line. This colourway features some of the fade executions that made the original so popular, while also keeping fans on their toes with a fresh look. The 'Northern Lights' colourway was also priced at $160.
The Curry Flow 10s in the 'Double Bang!' colourway were released on 24 February 2023, while the 'Splash Party' colourway was debuted by Curry before his 35th birthday. The 'Curryfornia' colourway was debuted by Curry during his first game back from injury on 10 January 2023. The 'More Magic' colourway also has official images and pricing details available.
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The Curry Brand's expansion into golf gear
Steph Curry is a professional basketball player who began his career as a Nike athlete, wearing Nike Hyperdunk and Hyperfuse models. In 2013, he switched to Under Armour, releasing his signature shoe, the Curry, in 2015. In 2020, Curry and Under Armour created Curry Brand, a brand-within-a-brand that includes a range of basketball gear and clothing.
Curry Brand's expansion into golf gear is an interesting development. The brand has launched a golf collection that includes polos, quarter-zips, pants, joggers, shoes, and hats. The collection aims to bring streetwear trends to the golf course, combining street culture with traditional golf attire. Curry Brand golf gear is designed to be stylish and comfortable while also enhancing performance.
The inspiration for the golf collection comes from Curry's passion for the game and his desire to fuse culture and personality into his on-course attire. The collection features a range of products with unique designs, silhouettes, and patterns that stand out from ordinary golf clothing. The use of buttery-smooth fabrics in the golf shirts, shorts, and pants ensures both style and functionality for golfers.
Curry Brand's expansion into golf gear is part of its broader efforts to improve access to the game in underserved communities. Golf has traditionally had a strict dress code, but the resurgence of the sport during the pandemic has brought a more diverse set of players embracing expressive styles. Curry Brand aims to cater to this new demographic by offering a range of golf clothing that combines fashion and performance.
In conclusion, Curry Brand's expansion into golf gear is a strategic move that combines the athlete's style and performance. By bringing streetwear trends to the golf course, Curry Brand is appealing to a new generation of golfers who embrace expressive and diverse styles. The expansion also aligns with the brand's efforts to improve access to golf in underserved communities, making the sport more inclusive and fashionable.
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The Curry 2 Low 'Chef Curry' shoes and their critical acclaim
Stephen Curry, widely considered one of the best shooters in the NBA, has had a significant impact on the basketball shoe market through his Curry Brand. In 2013, Curry signed with Under Armour, and in 2015, he released his first signature shoe, the Curry 1. Since then, the Curry line has released a new shoe annually, with the Curry 2 arriving in 2016.
The Curry 2 Low Chef Curry shoes were released in April 2023, seven years after the original all-white Chef Curry shoes were criticised online. The new shoes built on the success of the original design, which had become a part of sneaker culture. The Curry 2 Low Chef Curry shoes featured a reimagined look inspired by birthday festivities, including cake, confetti, candles, and sprinkles. This new design was well-received, with fans praising Curry Brand for bringing back fan-favorite colorways.
The performance basketball shoes were priced at $150 for adults and were available for purchase on the Curry Brand website and in select UA Brand Houses. The release of the Curry 2 Low Chef Curry shoes demonstrated Curry's ability to embrace criticism and turn it into a successful product. The shoes' unique design and association with Curry's journey contributed to their popularity among fans.
The Curry 2 Low Chef Curry shoes sold out, proving their critical acclaim and popularity among consumers. This success further solidified the impact of the Curry Brand and its ability to create sought-after footwear. The collaboration between Curry and Under Armour has resulted in a range of innovative and trendy basketball shoes that cater to the needs of players and enthusiasts alike.
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Frequently asked questions
Stephen Curry wears basketball shoes by Under Armour.
Stephen Curry's basketball shoes are called the Curry Flow. The Curry 1's were released in early 2015, and a new shoe has been released every year since.
Stephen Curry's basketball shoes are made by Under Armour. Curry wore Nike sneakers in college and during his first years in the NBA, but he switched to Under Armour in 2013.
Stephen Curry wears a size 13.5 shoe, which is on the smaller side for NBA players.
