Ayrton Oneill
Slovenian professional basketball player Luka Dončić, who plays for the Los Angeles Lakers, has had a successful career so far, being selected for five NBA All-Star games and five All-NBA First Team selections. He has also been awarded the rare honour of having his own signature shoe, the Jordan Luka 4, with the Jordan Brand. In this article, we will explore the basketball shoes that Dončić wears, including the Jordan 36, the Kobe Protros, and the Nike flagship models.
| Characteristics | Values |
|---|---|
| Shoe Brand | Jordan |
| Shoe Model | Jordan Luka 4, Jordan 36, Air Jordan 36, Jordan Luka .77, Nike |
| Shoe Type | Low-top guard shoes |
| Shoe Features | Full-length air strobel, forefoot Zoom Air unit for cushion, great traction, light-weight high-performance materials |
| Shoe Price | $100 |
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What You'll Learn
Luka Doncic's Jordan Brand deal
Slovenian professional basketball player Luka Dončić, who plays for the Los Angeles Lakers, signed a deal with Jordan Brand in 2019. The deal, which was announced in December 2019, made Dončić the first European-born-and-raised signature athlete for the brand.
Dončić's deal with Jordan Brand, which is an extension of Nike Inc., showcases his commitment to using his platform for positive social change. He has partnered with the brand to gift Jordan Brand products to children at local Dallas hospitals through his Luka Dončić Foundation. Dončić also sees the potential of technology to transform the sports industry and aims to incorporate it into his brand partnerships.
Dončić's signature shoe line with Jordan Brand has been a huge success, with the athlete uniting a global community around a common language—the love of basketball. His leadership, both on and off the court, as well as his commitment to giving back, aligns with Jordan Brand's values. The brand has described him as an "essential part of the roster that will help lead the Jordan Brand into the future".
In August 2023, it was announced that Dončić and Jordan Brand had extended their partnership through 2029. The extension of the deal highlights the positive impact Dončić has had on the brand, with his signature sneakers and apparel available to purchase on the Nike website.
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The Jordan Luka 4
Dončić has always preferred low-top guard shoes, despite his impressive height and weight, and this preference is reflected in the design of the Jordan Luka 4. The shoe is low to the ground and sleek, allowing for quick and agile movements on the court.
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The Jordan Luka .77
The Jordan Brand has introduced the Luka .77, a basketball shoe designed for the Slovenian professional basketball player Luka Dončić, who plays for the Los Angeles Lakers. The shoe was unveiled alongside the Luka 4 in March 2025, with both models being made available globally on 8 April 2025. The Jordan Luka .77 is named after Dončić's jersey number and is designed for outdoor basketball, a testament to the player's roots in Slovenia.
The shoe features full-length rubber and high-abrasion mesh for durability, along with a full-length dual-density foam that combines a firm outer layer and a softer interior. The foam features seven strategically placed heel cutouts, enabling smooth movement. Additionally, the signature IsoPlate technology provides lateral stability, enhancing the shoe's overall performance.
The shoe retails for $100 USD for adults and is also available in kids' sizes. The Jordan Luka .77 is a testament to Dončić's influence both on and off the court, providing players of all levels with a tool to elevate their performance.
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Luka's preference for low-top guard shoes
Despite his large frame, standing at 6'7” and weighing 198 pounds, Luka Dončić is known for his preference for low-top guard shoes. Even as a youth player in Spain's EBA league and junior tournaments, he consistently chose low-top shoes, such as the Kobe, KD, and Hyperdunk Low models. This preference continued as he joined the NBA, with Dončić opting for flashy colourways of Nike's flagship models, including Kyries, PGs, Kobes, and Hyperdunks.
In 2019, Dončić signed a multi-year deal with Jordan Brand, becoming one of the few players in the past 20 years to have a signature Jordan shoe. His first signature shoe, the Luka 1, was released for the 2022-23 season, followed by subsequent models like the Jordan Luka 3 and Jordan Luka 4, which he helped improve with his feedback. The Jordan Luka 4 is described as "low to the ground, shifty, and control-focused," aligning with Dončić's playing style and preference for low-top shoes.
The Jordan 36, another shoe Dončić endorsed, also offered a low version, catering to his favoured style. This variation maintained the performance features of the original Jordan 36 while offering a sleeker and more minimal design. Dončić's preference for low-top shoes has been a consistent theme throughout his career, and it doesn't seem like he'll be switching styles anytime soon.
Dončić's choice in footwear reflects his unique playing style and comfort in lower-cut shoes. His signature shoe with Jordan Brand and the variations he's endorsed demonstrate how his influence extends beyond the court and into the design and functionality of basketball footwear.
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His Nike shoes during his rookie season
During his rookie season with the Dallas Mavericks, Luka Dončić wore a variety of Nike shoes. He was spotted wearing several flashy colourways of Nike's flagship models, including Kyries, PGs, Kobes, and Hyperdunks.
Dončić favoured low-top, versatile guard shoes, despite his height and frame. This preference may have been influenced by his time in Spain's EBA league and junior tournaments, where he consistently opted for Kobes, KDs, and Hyperdunk Lows.
Some of the specific Nike shoe models Dončić wore during his rookie season include the PG 2.5, PG 2, and PG 3, Kobe 4, and the 2018 Hyperdunk X Lows. He showcased his talent in these Nike shoes, averaging 21.2 points, 7.8 rebounds, and 6.0 assists per game. This impressive performance earned him the NBA Rookie of the Year award for the 2018-2019 season.
Dončić's versatility and impact on the court, combined with his flashy footwear, made him a sneaker sensation during his rookie season. His choice of Nike shoes contributed to his dynamic and unpredictable playing style, showcasing his unique talent and fashion sense.
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Frequently asked questions
Luka Doncic has a signature shoe deal with Jordan Brand, for whom he has released the Jordan Luka 1, Jordan Luka 4, and Jordan Luka .77.
Before signing with Jordan Brand, Doncic wore a variety of shoes, including Kobes, KDs, Hyperdunk Lows, Kyries, PGs, and Nike's flagship models.
The Jordan Luka 4 is a low-to-the-ground shoe with improvements in fit, support, and responsiveness compared to the Jordan Luka 3. It is built for Luka Dončić’s style of play, which is low to the ground, shifty, and control-focused.
The Jordan Luka .77 is a great budget option, retailing for $100 for adults. It is also a good outdoor shoe and may even be a better shoe than the Jordan Luka 4.
