Ayrton Oneill
Jayson Tatum is an NBA player who has had a successful career with the Boston Celtics. Tatum has had several signature basketball shoes over the years, most notably with Nike and Jordan Brand. In 2019, Tatum signed a $75 million five-year deal with Jordan Brand, and he has since released multiple iterations of his signature shoe, the Jordan Tatum, with the third version being the latest. Prior to his signature shoe, Tatum wore various other models such as the Air Jordan 34 and the Nike Kyrie line. With his successful career and popular signature shoe line, Tatum has become one of the most prominent athletes endorsed by Jordan Brand.
| Characteristics | Values |
|---|---|
| Shoe Brand | Jordan Brand |
| Shoe Model | Jordan Tatum 3, Jordan JT 1 |
| Shoe Traction | Solid |
| Shoe Durability | Relatively durable |
| Shoe Cushioning | Great |
| Shoe Lockdown | Good |
| Shoe Fit | Good |
| Shoe Materials | Decent and functional |
| Shoe Price | $130 |
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What You'll Learn
Jayson Tatum's signature shoe is the Jordan JT 1
Jayson Tatum, one of the NBA's most versatile players, signed with Jordan Brand in 2019 and became the face of the Air Jordan shoe. Tatum had previously worn Nike shoes for his first two seasons in the NBA, including the Nike Kyrie line and the PG2 colourway. He also wore the Adapt BB in the middle of the 2018-19 season.
Tatum's first signature shoe, the Jordan JT 1, was unveiled in 2023 during the All-Star Weekend in Utah, where he was named the game MVP. The shoe is an ultra-light basketball shoe with a lightweight TPU frame that provides torsional stability and structure, allowing Tatum to execute his signature side-to-side moves with ease. The Jordan JT 1 is the lightest shoe in the Jordan performance basketball line.
Tatum's signature shoe is a testament to his success and impact in the NBA. He has had a stellar career, averaging career-high numbers and leading the Boston Celtics to become one of the top contenders for the NBA title. With his signature shoe, Tatum joins the ranks of other Jordan Brand marquee signature athletes, such as Luka Doncic and Zion Williamson.
The Jordan JT 1 is not just a performance shoe but also a reflection of Tatum's style and influence on the court. It is an odd-looking model, but it packs a ton of performance features that enhance Tatum's gameplay. The shoe's lightweight design and stability enable Tatum to move effortlessly and make those tough shots that have become synonymous with his name.
Jayson Tatum's signature shoe, the Jordan JT 1, is a testament to his talent, hard work, and impact on the game of basketball. It is a shoe that combines style and performance, designed specifically to enhance Tatum's unique playing style and continue to elevate his game to new heights.
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He signed with Jordan Brand in 2019
In the summer of 2019, Jayson Tatum signed a $75 million, five-year deal with Jordan Brand, becoming one of the biggest faces of the Air Jordan shoe. This was a significant move for Tatum, who had previously been a member of the Nike family during his first two seasons in the NBA. With Nike, Tatum showcased a range of styles, including a flashy PG2 colourway and the futuristic Adapt BB. However, the switch to Jordan Brand marked a new chapter in his career.
Before signing with Jordan Brand, Tatum had already shown interest in the brand by wearing the Air Jordan 34 Shoes during a crossover move against the Atlanta Hawks. This may have been a hint at his future partnership with the brand. Indeed, shortly after signing, Tatum became the face of the Jordan 34 launch. He also wore the Air Jordan 36s during the Tokyo Olympics with Team USA and the 2021-22 season with the Celtics, showcasing his commitment to the brand.
The partnership between Tatum and Jordan Brand has been mutually beneficial. Tatum's talent and popularity have helped to promote the brand, and in return, he has received his own signature shoe, the Jordan Tatum, which is now in its third iteration. The Jordan Tatum 3 has received positive reviews for its performance and improvements over previous models. Tatum's signature shoe has also contributed to his success on the court, with its lightweight design and torsional stability enabling his signature side-to-side moves.
The Jordan Tatum 3 has become a sought-after item, with special editions such as the "Zero Days Off" colourway launched after Tatum's Olympic gold medal and NBA championship wins. The shoe has also sparked playful rivalries, with Tatum wearing the "kNOw Pressure" Tatum 3 PE against Paolo Banchero after the latter stated he wouldn't wear Jordan Tatum 3s. This playful competition further fuels the popularity of the Jordan Tatum line.
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He wore Air Jordan 36s at the Tokyo Olympics
Jayson Tatum is one of the most prominent faces of the Air Jordan shoe brand. He signed with Jordan Brand in 2019 and has since been sporting their shoes on and off the court. Notably, Tatum wore the Air Jordan 36s throughout the Tokyo Olympics, where he represented Team USA and brought home the gold medal.
Tatum has had a long history with the Nike family, even before his association with Jordan Brand. During his rookie year in 2017-18, Tatum wore the Nike Kyrie line, even showcasing exclusive colorways. He continued to wear Nike shoes for his first two seasons in the NBA, including the PG2 colorway and the Adapt BB.
In 2019, Tatum made the switch to Jordan Brand, becoming the face of the Jordan 34. He then went on to wear the Air Jordan 36s at the Tokyo Olympics, showcasing his commitment to the brand. After the Olympics, Tatum continued to wear the Air Jordan 36s during the 2021-22 season with the Celtics. His partnership with Jordan Brand led to the release of the Jordan Tatum 3, which received positive reviews for its performance and style.
The success of the Jordan Tatum 3 solidified Tatum's signature shoe deal with Jordan Brand. In 2023, Tatum unveiled his first signature shoe, the Jordan JT 1, which became the lightest basketball shoe in the Jordan performance basketball line. The JT 1 features a TPU frame that provides torsional stability and flexibility, allowing Tatum to execute his signature side-to-side moves effortlessly.
Jayson Tatum's choice of footwear, specifically his preference for the Air Jordan 36s at the Tokyo Olympics, demonstrates his enduring partnership with Jordan Brand and his influence in the world of basketball footwear.
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He wore Nike Kyrie line sneakers before Jordan Brand
During his rookie year in 2017-18, Jayson Tatum wore the Nike Kyrie line of sneakers. He stuck with his then-teammate Kyrie Irving's sneakers, even showcasing exclusive colorways when Irving was injured. Tatum also wore the Nike PG2 and the futuristic Adapt BB during his first two seasons in the NBA.
In the summer of 2019, Tatum signed with Jordan Brand, becoming one of the biggest faces of the Air Jordan shoe line. He wore the Air Jordan 34, followed by the Air Jordan 36 throughout the Tokyo Olympics and the 2021-22 season with the Celtics. After signing a $75 million five-year deal with Jordan Brand, Tatum was awarded his own signature shoe, the Jordan Tatum, which has received positive reviews for its traction, cushioning, lockdown, and fit. The latest iteration, the Jordan Tatum 3, is considered the best Tatum model to date.
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The Jordan Tatum 3 is a popular performance model
The Jordan Tatum 3 is the third iteration of NBA player Jayson Tatum's signature shoe with Jordan Brand. Tatum, who plays for the Boston Celtics, signed with Jordan Brand in 2019 and became one of the biggest faces of the Air Jordan shoe before receiving his own signature shoe.
The Jordan Tatum 3 is available in a variety of colours and sizes, including adult, big kids', and baby/toddler shoes. The shoe features a mid-top height and regular width. The adult version retails for $125 and is available in four colours, while the big kids' version is priced at $90 and comes in five colours. The baby/toddler shoe is the most affordable at $55 and is available in four colours.
Jayson Tatum has been spotted wearing the Jordan Tatum 3 during games, most recently on April 29, 2025, against the Orlando Magic. He has also showcased other Jordan Brand shoes, including the Air Jordan 36s and 37s, and has rocked exclusive colourways.
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Frequently asked questions
Jayson Tatum wears the Jordan Tatum 3, which is the third iteration of his signature shoe with Jordan Brand.
No, Jayson Tatum wore Nike shoes for his first two seasons in the NBA. He signed with Jordan Brand in 2019 and became the face of the Air Jordan 34.
The Jordan JT 1, unveiled in 2023, was Jayson Tatum's first signature shoe.
