Kristian Ferrell
The Jordan Formula 23 is an off-court shoe model for men, inspired by the Air Jordan X. It features an engineered mesh upper, a neoprene collar, and a synthetic mudguard. The midsole is made with injected Phylon foam for lightweight cushioning, and the outsole is made of solid rubber for improved traction and durability. The Jordan Formula 23 was released on January 30, 2017, and retailed for $120. While some reviewers find the design uninspired, others appreciate its comfort and performance features.
| Characteristics | Values |
|---|---|
| Brand | Jordan |
| Model | Formula 23 |
| Type | Off-court |
| Design | Inspired by Air Jordan X |
| Upper | Engineered mesh |
| Collar | Neoprene |
| Midsole | Injected Phylon foam |
| Cushioning | Lightweight |
| Outsole | Solid rubber |
| Lace Accents | Webbing and gore |
| Mudguard | Synthetic leather |
| Price | $120 |
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What You'll Learn
Jordan Formula 23 design and inspiration
The Jordan Formula 23 is an off-court shoe inspired by the classic Air Jordan X. The design embodies the brand's rich heritage while catering to the modern consumer. The shoe features an engineered mesh upper with a neoprene collar, a nod to the Air Jordan 10's design. It also includes an injected Phylon foam midsole, providing lightweight cushioning and a sculpted surface.
The shoe's solid rubber outsole cage enhances traction and durability, while the cored-out sections provide depth and dimension to reduce weight and improve flexibility. The upper webbing and gore lace accents further reference the Air Jordan X, and a synthetic leather mudguard connects to the laces, offering lockdown and lateral support.
The Jordan Formula 23 also incorporates a Nike Dry mesh liner with sweat-wicking technology and a woven taffeta shell, providing lightweight coverage. The shoe is designed to be comfortable and functional, suitable for those on the go.
The design of the Jordan Formula 23 pays homage to the Air Jordan lineage while incorporating modern innovations and performance features. The result is a shoe that combines comfort, style, and functionality, catering to the needs of today's consumers.
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Jordan Formula 23 comfort and cushioning
The Jordan Formula 23 is an off-court shoe inspired by the Air Jordan X. It combines comfort and great design. The shoe features an innovative injected Phylon (IP) unit in the midsole, which provides lightweight cushioning and a sculpted surface. This setup offers exceptional cushioning without adding excess weight, making it perfect for players who need to make quick movements and explosive jumps. The cushioning also provides a supportive ride, making it comfortable for wearers.
The shoe's upper is made of an engineered mesh material that pays homage to the Air Jordan 10, while the neoprene collar adds a touch of nostalgia reminiscent of the original Air Jordan 6. The neoprene collar also adds comfort and durability to the shoe. It provides a comfortable, one-to-one fit and an extra layer of protection against rough surfaces and harsh weather conditions, ensuring the shoe's longevity.
The Jordan Formula 23 also features a solid rubber outsole cage that enhances traction and durability. The cored-out sections of the outsole provide depth and dimension to reduce weight and enhance flexibility. Additionally, the shoe has a synthetic leather mudguard that connects to the laces, providing lockdown and lateral support.
While some reviewers find the Jordan Formula 23 to be a decent shoe, others have expressed that it lacks exciting design elements and that there are better options available in the market with superior cushioning and materials. However, one reviewer mentioned that the cushioning might improve after breaking the shoes in.
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Jordan Brand's marketing and pricing
Jordan Brand, a division of Nike, was created by basketball legend Michael Jordan in 1985. The brand's marketing strategy has played a crucial role in its success, transforming how sports shoes are viewed and elevating them to symbols of style, status, and cultural influence. Here is an overview of Jordan Brand's marketing and pricing strategies:
Marketing Strategies
Jordan Brand's marketing tactics have evolved over time, adapting to the changing landscape of media and consumer behaviour. Here are some key aspects of their marketing approach:
- Celebrity Endorsements and Partnerships: Jordan Brand has leveraged the fame and appeal of Michael Jordan himself, an iconic athlete whose success and popularity helped establish the brand. They have also collaborated with other celebrities, artists, and designers, such as Kobe Bryant and Russell Westbrook, to create signature shoes that attract their fan base and the younger generation.
- Team Endorsements: Jordan Brand has endorsements from 21 active NBA players who endorse the brand, as well as sponsorships for other leagues.
- Limited Releases and Exclusivity: The brand creates excitement and fosters long-term bonds with customers through exclusive releases and collaborations. Limited editions create a sense of exclusivity and fuel desirability.
- Online Presence and Social Media: Jordan Brand has recognized the importance of social media and online presence. They utilize various platforms, including social media channels, to connect with their audience and keep their brand current.
- Advertising Campaigns: Nike invested significant funds into advertising the first Air Jordan model, and the brand continues to utilize various advertising channels such as television commercials, billboards, social media, and Google ads.
- Unique Design and Innovation: Jordan Brand is known for its unique design elements, such as the iconic Jumpman logo, which has become synonymous with excellence and elegance. They also incorporate innovative features like visible Air units, mixing technology and style to make their shoes stand out.
- Global Expansion: By respecting local tastes and cultures, Jordan Brand has successfully expanded globally, tailoring its products to meet the demands of diverse markets.
Pricing Strategies
Jordan Brand's pricing strategy contributes to its premium image. Here are some key aspects of their pricing approach:
- Premium Pricing: Jordan Brand positions itself in the premium segment of the market, with prices that may not be easily accessible to all potential customers. The average resale price for Air Jordans in 2020 was $285, with certain models reaching up to $2,000.
- Collectible Value: The annual release of new Air Jordan models, along with limited editions and collaborations, has created a sense of collectibility, driving demand and allowing the brand to command higher prices.
- Status Symbol: Nike has strategically positioned Jordan Brand as a status symbol, elevating the shoes beyond mere athletic footwear to symbols of style, success, and self-expression. This perception enhances the brand's premium image and justifies higher price points.
- Maintaining Brand Value: Jordan Brand carefully considers its pricing to maintain the value of its branding. While some customers may find the prices high, the brand aims to preserve its premium positioning.
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Jordan Formula 23's performance features
The Jordan Formula 23 is an off-court shoe inspired by the Air Jordan X. It combines comfort and design, featuring an engineered mesh upper with a neoprene inner sleeve and collar for a comfortable, one-to-one fit. The heel pull tab and rope laces make it easy to put on and secure, while the synthetic mudguard provides lockdown and lateral support.
The shoe's midsole is made of injected Phylon foam, providing lightweight cushioning and a sculpted surface. This enhances comfort and flexibility, reducing weight while improving traction and durability. The rubber outsole cage further improves traction and durability, with cored-out sections providing depth and dimension to reduce weight and enhance flex.
The Jordan Formula 23's upper webbing and gore lace accents pay homage to the Air Jordan X, while its overall design offers a sleek and modern look. The shoe is a stylish and comfortable option for those seeking an off-court shoe with excellent traction and flexibility.
Overall, the Jordan Formula 23 offers a combination of performance features that make it a versatile and appealing choice for those seeking a comfortable, stylish, and functional shoe for their off-court activities.
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$197
Jordan Formula 23's traction and responsiveness
The Jordan Formula 23 is a basketball shoe that combines comfort and design. It is crafted with an engineered mesh upper, a neoprene inner sleeve, a heel pull tab, rope laces, a synthetic mudguard, and a solid rubber outsole. The shoe retails for $120 and is inspired by the Air Jordan 10's design.
The Jordan Formula 23's traction and responsiveness are enhanced by its solid rubber outsole cage, which also increases durability. The cored-out sections of the outsole provide depth and dimension, reducing weight and enhancing flexibility. The shoe's lockdown and lateral support are provided by the synthetic leather mudguard, which connects to the laces.
The Jordan Formula 23 also features an injected Phylon (IP) unit in the midsole, which provides lightweight cushioning and a sculpted surface for improved responsiveness. This cushioning setup, combined with the shoe's lightweight design, allows for smooth and quick movements on the court.
In addition, the Jordan Formula 23's neoprene collar provides a comfortable, one-to-one fit, ensuring that the shoe adapts securely to the wearer's foot. This secure fit, combined with the shoe's traction pattern and lightweight materials, contributes to overall responsiveness during play.
Overall, the Jordan Formula 23's traction and responsiveness features make it a suitable shoe for basketball players seeking a combination of comfort, flexibility, and smooth movement on the court.
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Frequently asked questions
Yes, the Jordan Formula 23 is a basketball shoe.
The Jordan Formula 23 is inspired by the classic Air Jordan X.
The Jordan Formula 23 combines an engineered mesh upper with a neoprene collar and an injected Phylon foam midsole.
The Jordan Formula 23 provides lightweight cushioning, improved traction, and enhanced durability.
The Jordan Formula 23 is available on Jordan.com and at select retail stores like Finish Line.
