
The Don't Rush challenge is a viral social media trend that originated from a video created by 20-year-old business student Toluwalase Asolo and her seven friends. The video, set to the song Don't Rush by U.K. rap duo Young T and Bugsey, features the women changing their looks while passing around a makeup brush. The challenge quickly gained popularity, with participants showcasing their transformations from everyday clothing to sports kits, including basketball players from the International Wheelchair Basketball Federation (IWBF). The Don't Rush challenge has become a way for people to celebrate their diversity and individuality, especially among Black women, who have used it to empower and encourage themselves and others to embrace their beauty both with and without makeup.
| Characteristics | Values |
|---|---|
| Creator | Toluwalase Asolo |
| Age of creator | 20 years old |
| Creator's occupation | Business management student at the University of Hull |
| Date of creation | March 22, 2020 |
| Inspiration | Boredom during self-quarantine |
| Objective | To empower and encourage women to embrace their beauty with and without makeup |
| Song | "Don't Rush" by U.K. rap duo Young T and Bugsey |
| Participants | Asolo and her seven girlfriends |
| Participants' origins | Congolese, Nigerian, Sierra Leonean, Turks and Caicos Islander |
| Video duration | 1 minute and 26 seconds |
| Views | Over 2 million |
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What You'll Learn
- The challenge was created by Toluwalase Asolo and her friends during the coronavirus pandemic
- The challenge was created to empower and encourage women to embrace their natural beauty without makeup
- The original video features the song Don't Rush by hip-hop artists Young T and Bugsey
- The challenge has inspired many athletes, including wheelchair basketball players, to participate
- The challenge showcases the versatility and individuality of women

The challenge was created by Toluwalase Asolo and her friends during the coronavirus pandemic
The Don't Rush Challenge was created by Toluwalase Asolo, a 20-year-old business management student at the University of Hull, and her seven friends during the coronavirus pandemic. Asolo and her friends, who have diverse backgrounds, including Congolese, Nigerian, Sierra Leonean, and Turks and Caicos Islander origins, created a video where they passed around a makeup brush while changing their looks. The video, set to the song "Don't Rush" by the U.K. rap duo Young T and Bugsey, was posted on Twitter with the caption, "The boredom jumped out." The challenge was intended to empower and encourage women to embrace their beauty with and without makeup and to showcase the versatility and individuality of women.
The Don't Rush Challenge quickly went viral, amassing over 2 million views and inspiring countless others to create their own versions. The challenge has been particularly popular on social media platforms like TikTok and Instagram, with people from all walks of life participating, including athletes and sports stars. The International Wheelchair Basketball Federation (IWBF), for example, posted a video featuring their players and officials transforming from their everyday clothing to their team kits.
The challenge has also become a way for people to celebrate their diversity and showcase their unique cultures, professions, and interests. Asolo, in an interview with Teen Vogue, emphasized that the challenge highlights the creativity and online presence of Black women, who are often underrepresented in digital spaces. She also mentioned that the challenge was a way to showcase the "togetherness in isolation" during a period of physical distancing and limited social interaction.
The Don't Rush Challenge has had a significant impact, with Asolo and her friends unintentionally sparking a global trend that brought people together during a challenging time. It is a testament to the power of social media and the ability of a simple idea to unite and inspire people from all backgrounds. The challenge continues to evolve, with new iterations and variations popping up regularly, each with its unique twist on the original concept.
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The challenge was created to empower and encourage women to embrace their natural beauty without makeup
The Don't Rush Challenge was created by Toluwalase Asolo, a 20-year-old business management student at the University of Hull, and her seven friends, who have Congolese, Nigerian, Sierra Leonean, and Turks and Caicos Islander origins. The challenge began with a video Asolo tweeted on March 22, 2020, with the caption, "The boredom jumped out." The video, set to the song "Don't Rush" by U.K. rap duo Young T and Bugsey, features Asolo and her friends passing around a makeup brush as they change their looks. The challenge quickly went viral, with the original video amassing over 2 million views and inspiring countless others to create their own versions.
According to Asolo, the intention behind the Don't Rush Challenge was to "empower and encourage women to embrace their beauty with and without makeup." She wanted to showcase the versatility and individuality of women and celebrate the diversity and pride of the African diaspora. The challenge provided a platform for Black women to showcase their creativity and maintain a presence in a digital space that often erases them.
In the videos, participants usually start by showing their natural look before using a makeup brush or other props to "transform" into a glammed-up look. The challenge has been adapted by many sports stars, who transform from their day-to-day clothing into their sports kits. The International Wheelchair Basketball Federation (IWBF), for example, created a video featuring their players and officials changing from their normal clothing into their team kits, with some players also moving into wheelchairs.
The Don't Rush Challenge has had a significant impact, with Asolo noting that it has highlighted "how much variety comes from Black women and the immense amount of beauty that is all around the world." The challenge has empowered women to embrace what would otherwise be considered 'flaws' as beauty and celebrate their diverse cultures, professions, and interests. It has also brought people together during a time when many felt isolated and distant due to the coronavirus pandemic.
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The original video features the song Don't Rush by hip-hop artists Young T and Bugsey
The Don't Rush Challenge is a viral trend that began on TikTok and later gained traction on other social media platforms. The original video, created by 20-year-old business management student Toluwalase Asolo and her seven friends, features the song "Don't Rush" by hip-hop artists Young T and Bugsey. The challenge showcases individuals transforming from one version of themselves to another. Usually, these videos depict makeup transformations, but they have also included sports stars transitioning from their everyday clothes to sports kits.
Toluwalase Asolo's original video, posted on Twitter with the caption, "The boredom jumped out," has garnered over 2 million views. In the video, Asolo and her friends, who have diverse backgrounds, seamlessly change their looks while passing around a makeup brush as a metaphorical baton. The sequence was carefully planned, and the participants collected and edited their respective footage via WhatsApp.
The intention behind the Don't Rush Challenge, according to Asolo, was to empower and encourage women to embrace their beauty, with or without makeup. It also served as a way to celebrate the diversity and pride of the African diaspora. The challenge has since inspired countless iterations, showcasing the versatility and individuality of women from different cultures, professions, and interests.
The Don't Rush Challenge has had a significant impact, with sports organizations like the International Wheelchair Basketball Federation (IWBF) creating their own versions. The IWBF's video featured players and officials in their normal clothing before changing into their team kits, with some players also transitioning into wheelchairs. The challenge has brought people together during challenging times, fostering a sense of unity and creativity.
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The challenge has inspired many athletes, including wheelchair basketball players, to participate
The Don't Rush Challenge, created by Toluwalase Asolo, has inspired many athletes, including wheelchair basketball players, to participate. The challenge, which began as a way to combat boredom during the COVID-19 lockdown, quickly went viral on social media platforms like TikTok and Instagram. Athletes from various sports, including wheelchair basketball, have joined in, showcase their transformations from everyday clothing to sports kits.
The International Wheelchair Basketball Federation (IWBF) posted a "Don't Rush" video featuring players and officials from around the world. The video showcased the players' and officials' unique transformations, with some moving into their wheelchairs as part of their change from everyday clothing to team kits. This inclusive aspect of the challenge highlighted the adaptability and unity within the wheelchair basketball community.
The challenge has also been a platform for athletes to celebrate their diversity and showcase their individual talents and interests. It has empowered athletes, especially women, to embrace their beauty and fashion sense, both with and without makeup. The challenge has brought athletes together, fostering a sense of community and camaraderie, especially during challenging times when many felt isolated.
The Don't Rush Challenge has transcended its initial focus on makeup transformations and has become a way for athletes to express themselves and their identities. It has inspired athletes to showcase their sports kits, uniforms, and equipment, presenting a unique opportunity to promote their sports and engage with fans and followers. The challenge has united athletes from different sports and backgrounds, creating a global movement that celebrates athleticism, diversity, and creativity.
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The challenge showcases the versatility and individuality of women
The Don't Rush Challenge, created by 20-year-old business student Toluwalase Asolo, showcases the versatility and individuality of women. The challenge, which began as a way to combat boredom during the COVID-19 lockdown, has since become a global phenomenon, with countless iterations showcasing the diverse cultures, professions, and interests of women worldwide.
The original challenge, posted on Twitter and TikTok, featured Asolo and her seven friends, who have Congolese, Nigerian, Sierra Leonean, and Turks and Caicos Islander origins. The women passed around a makeup brush while changing their looks, showcasing their natural beauty and their "gassed-up going-out" looks. The challenge has since been replicated by many, including sports stars who transform from their everyday clothing to their sports kits.
The Don't Rush Challenge has been praised for its ability to empower and encourage women to embrace their beauty, both with and without makeup. It has provided a platform for Black women to celebrate their diversity and showcase their creativity and pride in their respective cultures. The challenge has also highlighted the versatility of women, as it has been adapted by individuals with various interests and professions, including sports and fashion.
Through their participation in the challenge, women have been able to showcase their unique personalities and styles, emphasizing their individuality. The challenge has brought women together, fostering a sense of community and togetherness during a time when many felt isolated and distant. The Don't Rush Challenge has served as a powerful reminder that women are multifaceted and dynamic, embracing their so-called "flaws" as beauty.
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Frequently asked questions
The Don't Rush Challenge is a viral trend that originated on TikTok and was created by Toluwalase Asolo. Participants in the challenge usually transform from one version of themselves to another.
The challenge was created by Toluwalase Asolo, a 20-year-old business management student at the University of Hull, who tweeted a clip with the caption, "The boredom jumped out." The video showed Asolo and her seven friends changing their looks while passing around a makeup brush.
The intention behind the challenge, according to Asolo, was to empower and encourage women to embrace their beauty with and without makeup, and to celebrate their diversity and pride.
The song used in the challenge is "Don't Rush" by the U.K. rap duo Young T and Bugsey.
The Don't Rush Challenge has been participated by many people, including the British women's sprint relay team, wheelchair basketball players, and people from the African diaspora.











































