Ayrton Oneill
The Cavinder twins, Haley and Hanna, are American social media influencers and college basketball players for the Miami Hurricanes. They are among the most prominent college athletes in the name, image, and likeness (NIL) era of college athletics and have a large social media following, with 4.5 million followers on TikTok. In 2023, the twins announced their retirement from basketball, stating that they would not return to the University of Miami for their fifth season of eligibility. However, in April 2024, they decided to return to the University of Miami women's basketball team for their final season after a one-year hiatus. Haley had initially planned to transfer to TCU but changed her mind to play alongside her sister again.
| Characteristics | Values |
|---|---|
| Decision to quit basketball | Driven by Hanna |
| Date of decision | February 2023 |
| Reasoning | To pursue other opportunities |
| Future plans | WWE |
| Social media presence | 4 million followers on TikTok as of April 2022 |
| Return to basketball | Announced return to University of Miami in April 2024 |
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What You'll Learn
The Cavinder twins' future with WWE
The Cavinder twins, Haley and Hanna, have had a successful basketball career. They have played for Fresno State Bulldogs and the Miami Hurricanes of the Atlantic Coast Conference. They have also been named to the Forbes 30 Under 30 list for their social media leadership and have a large following on TikTok, with millions of followers.
In April 2022, the twins announced that they would transfer to the University of Miami for their final season. However, in February 2023, they decided to end their college basketball careers and not take advantage of their extra year of eligibility. They cited the desire to optimize other opportunities outside of basketball as the reason for their decision.
Despite quitting basketball, the twins have expressed excitement about a future with WWE. They had signed a Name, Image, and Likeness (NIL) deal with WWE in December 2021 and have been a part of the "Next In Line" program, which prepares athletes for careers in the ring. With their popularity on social media and their success in college sports endorsements, the Cavinder twins are well-positioned to continue shaping their brand and growing their portfolio of marketing partnerships, even as they step away from basketball.
While it is unclear what specific plans the twins have with WWE, their involvement in the "Next In Line" program indicates that they are being groomed for potential careers as wrestlers. Their social media presence and influence will undoubtedly be an asset as they transition into this new chapter of their lives, exploring their passions outside of basketball while still maintaining their brand and entrepreneurial pursuits.
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The twins' large social media following
The Cavinder twins, Haley and Hanna, have a large social media following. They started out as TikTok creators during the COVID-19 pandemic in 2020, when they were freshmen at Fresno State. Their videos featured synchronised dances, dribbling, and lip-syncing side by side. By April 2022, they had amassed four million followers on TikTok. They have continued to grow their following and now have 4.5 million followers on the platform.
The twins have been at the forefront of the NIL (Name, Image and Likeness) movement in college sports. In July 2021, the NCAA began allowing student-athletes to monetise their names, images, and likenesses. The Cavinder twins were quick to take advantage of this opportunity, signing deals with companies such as Boost Mobile and WWE. They have also co-founded a clothing company called Baseline Team. In December 2024, they were named to the Forbes 30 Under 30 list for their social media leadership.
The Cavinder twins have leveraged their social media presence to become successful entrepreneurs. They have progressed from securing five-figure deals for social media posts to commanding seven-figure partnerships and acquiring equity stakes in leading brands. They have their own app, TWOgether, where they promote nutrition and fitness and have partnerships with sports and nutrition companies. The twins have also capitalised on their influence and marketability to secure lucrative endorsement deals. They arrived at the University of Miami in 2022 with $1 million in endorsements.
The twins' social media presence has not been without its challenges. They have experienced the negative side of online criticism and nastiness. However, their constant exposure and large following have brought them numerous opportunities and financial rewards. The Cavinder twins have successfully built a strong personal brand and continue to shape and grow their influence beyond basketball.
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Their success with college sports endorsements
The Cavinder twins, Haley and Hanna, are two of the most prominent college athletes in the field of sports endorsements. They are basketball stars for Fresno State University, and their success in the field of endorsements can be largely attributed to their significant social media presence. As of April 2022, the twins had amassed four million followers on TikTok, with additional followers on Instagram, YouTube, and Twitter. Their engaging content, including videos of them performing synchronised dances, dribbling, and lip-syncing, has garnered millions of views. This has attracted the attention of numerous brands seeking to leverage the twins' influence among a key youth demographic.
The Cavinder twins' success in college sports endorsements can be quantified by the number and scale of their sponsorship deals. They have signed deals with well-known companies such as Boost Mobile, WWE, and various apparel lines. Additionally, they co-founded the clothing company Baseline Team, where they hold 25% co-ownership and a board seat. Half of their endorsement deals are long-term or multi-year, and their earning potential is significant. According to estimates, the twins could earn up to $1 million by the summer of 2022, just a year after the NCAA policy change allowing student-athletes to profit from endorsements.
The twins' success in endorsements has drawn attention, with some referring to them as the "'queens' of college sports endorsements". Their influence has even extended beyond the sports industry, as they were named to the Forbes 30 Under 30 list for their social media leadership in December 2024. The Cavinder twins have effectively leveraged their athletic careers and social media presence to establish themselves as accomplished entrepreneurs, creating a powerful brand that continues to grow and attract new opportunities.
The twins' success in college sports endorsements has also been influenced by their status as fraternal twins and teammates. They are often treated as a package deal, and their unique bond has been a selling point for sponsors and endorsements. However, in 2023, the twins announced their decision to forego their final year of eligibility and end their college basketball careers. This decision was primarily driven by Hanna, who expressed a desire to explore ambitions outside of basketball. Despite this, the twins have continued to pursue their entrepreneurial endeavours and remain influential figures in the world of college sports endorsements.
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The twins' return to the Miami Hurricanes
The Cavinder twins, Hanna and Haley, are set to return to the Miami Hurricanes for the 2024-25 season, after a one-year hiatus. The twins had previously announced that they would end their college basketball careers and not take advantage of their extra year of eligibility. However, in April 2024, Hanna announced her decision to return to the University of Miami for one more season, and the next day, her sister Haley followed suit, decommitting from TCU and announcing her return to Miami.
The twins, who transferred to Miami ahead of the 2022-23 season, have become highly marketable and have a large social media following, with millions of followers on TikTok. They have signed numerous name, image and likeness (NIL) deals and endorsements, and have their own app, TWOgether, where they promote nutrition and fitness. They have also co-founded a clothing company, Baseline Team.
During their previous season with the Hurricanes, the twins helped the team reach its first Elite Eight at the 2023 NCAA tournament. Hanna averaged 3.8 points per game, while Haley averaged 12.2 points and 4.9 rebounds, shooting a career-best 40.4% from three-point range.
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Their decision to end their college basketball careers
The Cavinder twins, Haley and Hanna, announced their decision to end their college basketball careers in 2023. At the time, they had just finished their fourth season playing together at Fresno State and the University of Miami, and had one year of eligibility remaining.
The twins had transferred to Miami ahead of the 2022-23 season, and helped the Hurricanes reach their first Elite Eight. However, they decided to forgo their final year of eligibility and not return to Miami for a fifth season. Haley initially planned to transfer to TCU for her final year, but ultimately decided to join her sister in retiring from college basketball.
In an interview, the twins cited their desire to pursue opportunities beyond basketball as the main reason for their decision. They also mentioned their interest in exploring their brand and growing their portfolio of marketing partnerships. Additionally, Hanna expressed her loss of passion for the sport, stating that she had different ambitions outside of basketball.
Despite their decision to retire from college basketball, the Cavinder twins remain highly involved in the sports world. They have a large social media following, with millions of followers on TikTok, and have signed numerous name, image, and likeness (NIL) deals. They have also co-founded a clothing company and released their own app, showcasing their entrepreneurial spirit and business acumen.
While the twins have stepped away from playing basketball full-time, they have expressed excitement about a potential future in professional wrestling with the WWE. They signed a deal with WWE's "'Next in Line' program" in 2021, indicating their interest in exploring a new chapter in their athletic careers.
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Frequently asked questions
Yes, the Cavinder twins retired from basketball in 2023. They have since pursued other passions and a future with WWE.
Yes, the Cavinder twins transferred from Fresno State to the University of Miami in 2022. They helped lead the Miami Hurricanes to their first Elite Eight.
Yes, in 2024, the Cavinder twins returned to the University of Miami women's basketball team for a final season after a one-year hiatus.
The Cavinder twins have a large social media following, with over 4 million followers on TikTok as of April 2022. They have also expanded their brand to other platforms and ventures, such as their own app, TWOgether.
The Cavinder twins are named Haley and Hanna Cavinder.
