
Nike By You, formerly known as NIKEiD, allows customers to design their own basketball shoes. The program initially offered customization for football and basketball shoes, but has since expanded to include bags, accessories, and sneakers. Customers can customize the Nike Dunk Low by choosing the base, upper heel area, mudguard, swooshes, lining, laces, eyelets, midsole, outsole, and text/logo. Nike By You shoes typically cost 20-40 euros more than the normal model and have a delivery time of around 4 weeks. Nike offers a 30-day free return policy for these custom sneakers, and customers can also send in sneakers that are up to two years old if they break or the material fails. While it is unclear what happens to returned Nike By You shoes, some people have reported seeing them at clearance stores and factory outlets.
| Characteristics | Values |
|---|---|
| Customisation options | Base, Upper Heel area, Mudguard, Swooshes, Lining, Laces, eyelets, Midsole, Outsole, Text/Logo |
| Delivery time | 4 weeks |
| Returns | 30 days to return free of charge |
| Reselling | Returned custom shoes cannot be resold by factory stores |
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What You'll Learn

Returning Nike By You custom shoes
Nike allows customers to return their custom "Nike By You" shoes within 30 days of purchase, free of charge. This is quite surprising, considering that these trainers are made to a customer's unique specifications. Nike provides a free return label, and the shoes can be sent back by mail.
It is important to note that Nike factory stores cannot resell custom shoes after they have been returned. The returned shoes may be confiscated or sent to clearance stores.
The "Nike By You" service, formerly known as NIKEiD, offers a wide range of customisation options for sneakers, football and basketball shoes, bags, and accessories. Customers can personalise various aspects of their shoes, such as the base, upper heel area, mudguard, swooshes, lining, laces, eyelets, midsole, outsole, and text/logo. However, Nike has guidelines regarding the text, prohibiting insults, discrimination, glorification of violence, brand names, celebrity names, sports club names, and the name of a rival brand.
The delivery time for custom shoes is usually around four weeks, and each sneaker has an individual price, typically 20 to 40 euros more than the standard model.
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Nike's return policy
It's worth noting that Nike factory outlet stores can sell returned custom sneakers, although normal stores cannot. These returned sneakers are often found at clearance stores and factory outlets, sometimes at discounted prices.
When designing your own Nike sneakers, it's important to be careful with the texts and designs you choose. Nike has the right to reject certain texts or designs, especially those containing negative content, insults, discrimination, glorification of violence, brand names, celebrity names, or sports club names.
The delivery time for custom sneakers is usually around four weeks, and each sneaker has an individual price. Custom sneakers typically cost around 20 to 40 euros more than the normal model.
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Customisation options for basketball shoes
Designing your own basketball shoes can be an exciting experience, allowing you to showcase your individual style and elevate your game. Several customisation options are available to help you create your ideal pair of basketball shoes.
Firstly, it is essential to understand the different parts of a shoe, such as the sole, upper, and laces, which contribute to both the shoe's aesthetics and functionality. The sole, which comes in contact with the ground, usually consists of three layers: the insole, the midsole, and the outsole. The midsole provides cushioning and support, while the outsole is a durable layer. The upper is the part of the shoe that covers and protects your foot, and the laces help secure the shoe to your foot.
When customising basketball shoes, you can choose the materials for each of these parts. Soles are commonly made from rubber, EVA (ethylene vinyl acetate), or polyurethane. The upper can be crafted from materials like leather, mesh, synthetic fabrics, or knit textiles. As for laces, you typically have options such as cotton, polyester, or nylon. Each material option offers unique advantages; for instance, cotton laces provide a traditional soft feel, while polyester and nylon laces are more durable and moisture-resistant.
In addition to materials, you can select the style of your basketball shoes. Low-tops provide greater ankle mobility and ease of movement, whereas high-tops offer more coverage and support for your ankles.
Customisation options also extend to the colour scheme, patterns, and overall design of your basketball shoes. You can add personal touches, such as text, images, or logos, to make your shoes truly unique and reflective of your style.
Some companies, like Nike, offer a co-creation service called "Nike By You," allowing members to customise shoes with curated colour palettes and premium material options in a 3D builder. Other platforms, such as Freaky Shoes and Shoe Zero, also provide similar customisation experiences, ensuring that your basketball shoes meet your exact preferences for style, fit, and performance.
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Delivery time for custom shoes
Unfortunately, I could not find specific information about the delivery time for custom Nike shoes. However, I discovered some details regarding the return of custom Nike shoes, which I have included below.
Nike does not appear to accept returns of custom shoes in its factory stores. It is unclear whether they can be returned to regular stores or only by mail. Returned custom shoes are not typically resold in stores, and their ultimate fate is uncertain. Some people have reported seeing returned custom shoes with and without custom text at clearance stores.
It is essential to check the return terms for your specific country, as these may vary. Nike customer service can provide assistance with returns and can be reached by phone or through your online account.
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Nike By You pricing
Nike By You is Nike's co-creation service for members, allowing them to customize their shoes. The journey to creating a unique shoe starts with choosing a base shoe, which can be a classic or a new release. Nike By You offers a 3D builder to experiment with curated color palettes and premium material options. Users can also add a Personal I.D. in the form of a letter-number combination.
The pricing of the Nike By You shoes varies depending on the model and the number of customizations. The Nike Blazer Low By You, for example, is priced at $110 for the customizable men's version. The customizable Nike Dunk Low, on the other hand, is priced at $160. The prices for these custom shoes range from $100 to over $150.
It is worth noting that Nike By You shoes may not be eligible for return or resale in stores, as mentioned in a discussion on a Reddit thread. The user mentions that custom shoes with text may be confiscated upon return and that they have seen such shoes at clearance stores. The return policies may vary based on the country, so it is advisable to check the specific country's return terms.
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Frequently asked questions
Yes, you can return custom-designed Nike shoes, but the return policy may vary depending on your country and the platform through which you purchased the shoes. For example, some countries only accept returns by mail.
It seems that factory stores cannot resell custom shoes after they are returned, so it may be necessary to return your shoes by mail. However, some users have reported seeing custom shoes in clearance stores.
It is unclear what happens to returned custom Nike shoes. They may be confiscated or sold at clearance stores.











































