
The Jordan Proto Max 720 is a hybrid sneaker that combines innovations from two separate Nike collections. Released in 2018, the shoe is named after its Air Max 720 sole unit. The shoe features an adjustable ripstop-like textile and heel strap. The Jordan Proto Max 720 comes in a variety of colours, including Metallic Silver, Club Gold, and Blue Tint. The shoe provides all-day comfort with a future-forward look inspired by outer space flight.
| Characteristics | Values |
|---|---|
| Shoe type | Basketball shoes, sneakers |
| Brand | Jordan, Nike |
| Shoe model | Proto Max 720 |
| Colors | Pure Platinum, Gym Red, Total Orange, Bred, Crimson Tint, Club Gold, Metallic Silver, Aluminum Grey Neon, Black Violet, Blue Tint, Gold Gum, Pale Ivory |
| Key features | Outer shroud, sock-like bootie construction, Nike Air cushioning, 720 Air unit, internal bootie construction, external heel strap, eyelet loops for adjustable lacing |
| Price range | $100 - $750 |
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What You'll Learn

Jordan Proto Max 720 comfort and design
The Jordan Proto Max 720 is a shoe inspired by outer space flight that provides all-day comfort with a futuristic look. The shoe has a distinctive design with an outer shroud that covers the sock-like bootie construction, providing a snug fit. The Nike Air cushioning runs the length of the outsole, offering visible and bouncy cushioning with every step. The internal bootie construction enhances the comfort level, ensuring a cosy and secure feel.
The shoe also features an external heel strap that provides added stability and a secure fit. One unique design element is the eyelet loops that circle the entire ankle, allowing for customisable lacing according to individual preferences. This feature not only adds to the shoe's functionality but also provides a distinct visual element.
The Jordan Proto Max 720 is available in a variety of colourways, including 'Pure Platinum', 'Gym Red', 'Total Orange', 'Bred', 'Crimson Tint', 'Club Gold', 'Metallic Silver', 'Aluminum Grey Neon', 'Black Violet', 'Blue Tint', 'Gold Gum', and 'Pale Ivory'. Each colourway offers a unique style that caters to different tastes and preferences.
The shoe's design combines functionality and aesthetics, making it a versatile option for those seeking both comfort and a future-forward look. The Jordan Proto Max 720's unique features, customisable lacing, and variety of colour options make it a popular choice for those seeking a shoe that combines performance and style.
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Jordan Proto Max 720 colourways
The Jordan Proto Max 720 is a basketball shoe inspired by outer space flight. It features a 720 Air unit that runs the length of the outsole, providing visible, bouncy cushioning. The shoe also has an outer shroud that covers the sock-like bootie construction and an external heel strap for added stability. The Jordan Proto Max 720 comes in a variety of colourways, including:
- Gym Red: This colourway features a dark red hue on the lightweight ripstop upper and the translucent Air Max 720 unit. It also has black "JUMPMAN" and "000 23" branding on the ankle strap and matching laces and pull tabs.
- Pure Platinum: This colourway features a platinum hue on the upper and the Air Max 720 unit.
- Total Orange: This colourway features a bright orange hue on the upper and the Air Max 720 unit.
- Bred: This colourway features a combination of black and red hues on the upper and the Air Max 720 unit.
- Crimson Tint: This colourway features a light crimson hue on the upper and the Air Max 720 unit.
- Club Gold: This colourway features a metallic gold hue on the upper and the Air Max 720 unit.
- Metallic Silver: This colourway features a silver hue on the upper and the Air Max 720 unit.
- Aluminum Grey Neon: This colourway features a combination of grey and neon hues on the upper and the Air Max 720 unit.
- Black Violet: This colourway features a combination of black and violet hues on the upper and the Air Max 720 unit.
- Past, Present, Future: This colourway is a collaboration with Sneakersnstuff and features a unique colour combination.
- Atlanta Nights: This colourway is a collaboration with A Ma Maniere and features a dark colour palette.
- Pale Ivory: This colourway features an ivory hue on the upper and the Air Max 720 unit.
- Blue Tint: This colourway features a blue hue on the upper and the Air Max 720 unit.
- Gold Gum: This colourway features a combination of gold and gum hues on the upper and the Air Max 720 unit.
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Jordan Proto Max 720's Nike Air technology
The Jordan Proto-Max 720 is a shoe inspired by outer space flight. It combines Nike Air technology with Jordan design aesthetics. The shoe features a lightweight, flexible textile upper that sits atop the 720 Air unit, providing visible, bouncy cushioning that runs the length of the outsole. This innovative design not only offers superior comfort but also a unique, future-forward look.
The Nike Air technology in the Jordan Proto-Max 720 provides all-day comfort and support. An outer shroud covers the sock-like bootie construction, ensuring a snug fit. Additionally, an external heel strap provides added stability and a secure fit. The shoe also features eyelet loops that circle the entire ankle, allowing for customizable lacing.
The 720 Air unit is a significant feature of the Jordan Proto-Max 720. This air unit is visible through the outsole and provides responsive cushioning with every step. The large volume of air in the unit allows for a softer, more comfortable ride, making these shoes ideal for everyday wear or athletic activities.
The Jordan Proto-Max 720's combination of Nike Air technology and Jordan design language results in a shoe that delivers both performance and style. The lightweight and flexible construction of the shoe make it suitable for a range of activities, while the unique aesthetic, inspired by outer space flight, gives it a modern and distinctive look.
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Jordan Proto Max 720's upper and heel
The Jordan Proto-Max 720 is a basketball shoe that provides all-day comfort with a futuristic look. An outer shroud covers the shoe's sock-like bootie construction, while the Nike Air cushioning and 720 Air unit along the outsole provide visible, bouncy cushioning with every step.
The shoe's upper is made of a flexible material that conforms to the foot, providing a snug and secure fit. The external heel strap offers added stability and a secure fit, while the eyelet loops circling the ankle allow for custom lacing.
The upper of the Jordan Proto-Max 720 is designed to be breathable and lightweight, while also providing ample support and flexibility for the foot. The outer shroud provides a unique look and feel to the shoe, while also offering some additional protection for the foot.
The heel of the Jordan Proto-Max 720 is designed with a focus on comfort and stability. The Nike Air cushioning provides responsive cushioning with each step, while the 720 Air unit offers maximum impact protection. The heel strap also adds to the stability of the shoe, ensuring a secure fit during wear.
The Jordan Proto-Max 720's upper and heel work together to provide a comfortable, secure, and stable wear experience. The shoe's unique design and construction offer a futuristic look and feel, while also providing the performance and functionality needed for basketball and other athletic activities.
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Jordan Proto Max 720 reviews
The Jordan Proto Max 720 is a basketball shoe inspired by outer space flight. The shoe features an outer shroud that covers the sock-like bootie construction, providing a snug fit and all-day comfort. A 720 Air unit runs the length of the outsole, offering visible, bouncy cushioning with each step. The shoe also includes an external heel strap for added stability and eyelet loops that circle the ankle, allowing for customizable lacing.
Reviews for the Jordan Proto Max 720 are generally positive, with some considering the shoe to be superior to other options on the market. One reviewer on Reddit expressed surprise that the shoe was not receiving more attention, stating that it is aesthetically pleasing and even their favourite design from Nike/Jordan in recent years. They also noted that the shoe was released under the "Jumpman" series, which may have impacted its reception due to potential stigmas associated with the series.
Another reviewer on the same thread echoed similar sentiments, stating that the Jordan Proto Max 720 is being "slept on" and that they personally like the shoe. They mentioned their intention to purchase multiple colourways and their hope that the lack of initial popularity would lead to future sales and discounts.
Some reviewers have commented specifically on the colourways of the shoe. One person expressed their interest in the red Uptempo 720s and their disappointment in Nike's decision to release only one colourway for the Uptempos. They also mentioned the existence of an all-white and championship gold colourway, as well as a limited edition with only 230 pairs made.
While the shoe has received some positive feedback, there are also those who are not particularly fond of its design. One reviewer on WearTesters described it as "one of those prime examples of if you took away the branding, you couldn't identify it," suggesting that the shoe lacks a distinctive style.
Overall, the Jordan Proto Max 720 has received mixed reviews, with some praising its design and comfort, while others find it unremarkable or prefer other options.
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Frequently asked questions
The Jordan Proto Max 720 basketball shoes are inspired by outer space flight.
The shoe features an outer shroud that covers a sock-like bootie construction, providing all-day comfort. It also has an external heel strap for added stability and a 720 Air unit that runs the length of the outsole for visible, bouncy cushioning.
Some of the colour options available include Club Gold, Metallic Silver, Gym Red, Total Orange, Bred, Crimson Tint, Pale Ivory, Blue Tint, Gold Gum, and Black Violet.
The shoes can be purchased from various retailers, including GOAT, Nike, Flight Club, and eBay.









































