Amanda Knapp
Introduced in 2014, the Jordan Future is an innovative shoe that adopts the sole and midsole from the Air Jordan 11 while introducing a new woven upper that offers lightweight comfort. While the Jordan Brand is known for its performance basketball shoes, the Jordan Future is designed as a casual sneaker, marking a potential new direction for the brand. With a unique look and feel, the Jordan Future has received mixed reactions, with some praising its bold departure from traditional Jordan designs, while others are critical of its lack of ankle support and lockdown for basketball use.
| Characteristics | Values |
|---|---|
| Introduction | 2014 |
| Sole and midsole | Adopted from Air Jordan 11 |
| Upper | Woven |
| Price | $600 on eBay |
| Ankle support | Poor |
| Lockdown support | Poor |
| Average customer rating | 4 out of 5 stars |
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What You'll Learn
Jordan Future's design and aesthetics
The Jordan Future is a line of lifestyle sneakers introduced by Nike's Jordan Brand in 2014. The shoe blends athletic performance with fashion-forward aesthetics, targeting a more versatile, off-court sneaker market while retaining the design legacy of the iconic Air Jordan series.
The Jordan Future's design is notable for its minimalistic woven upper, a departure from the traditional leather or synthetic materials typically associated with the brand. This design choice not only offers a modern and sleek appearance but also adds flexibility and breathability for enhanced comfort. The shoe's sole and midsole are borrowed from the Air Jordan 11, providing a nostalgic nod to the brand's past while pushing the design envelope forward.
The unique look and versatile design of the Jordan Future make it suitable for a wide range of casual and semi-formal settings, broadening the appeal of the Jordan Brand beyond the basketball court. The shoe has seen various reinterpretations, including different materials, colourways, and even limited-edition releases, which have kept the model fresh and relevant in the ever-evolving sneaker landscape.
While the Jordan Future adopts the sole and midsole of the Air Jordan 11, it takes no other design cues from that model. The woven upper is an entirely new look for the Jordan brand, offering lightweight comfort similar to Nike's Roshe Run on a basketball sole. This blend of heritage and deconstructed styling makes slipping on and off these shoes easy and comfortable.
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Performance on the basketball court
The Jordan Future, introduced in 2014, is a significant departure from the Jordan Brand's retro designs. While the brand has a substantial market share in the basketball shoe category, many of their shoes are not used for basketball. The Jordan Future, however, is designed for performance on the basketball court.
The shoe features a woven upper, offering a lightweight and comfortable fit. The sole and midsole are adopted from the Air Jordan 11, a model that is not among the favourites for some sneaker enthusiasts. Despite this, the Jordan Future transforms this design into something unique.
The Jordan Future's performance on the basketball court is a matter of debate. Some users have praised the shoe's comfort and aesthetics, while others have criticised its lack of ankle support and lockdown. The sole is considered suitable for basketball, but the upper is seen as inadequate for the sport. The shoe may not provide the necessary support for hard cuts and could potentially lead to ankle injuries.
The Jordan Future's performance characteristics may be more suited to casual use or fashion purposes. The shoe's unique design and brand association might be its primary appeal for some consumers. However, for those seeking basketball shoes, other options like the Kobe, LeBron, or Curry models are recommended for indoor play, while the Hyperdunks are suggested for outdoor use.
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Ankle support and grip
The Jordan Future, introduced in 2014, is a shoe that combines the lightweight comfort of a running sneaker with the traction and cushioning of a high-performance basketball shoe. The shoe features an angled lacing system that stretches from the inside of the foot, over the arch, and up the ankle, which deviates from the usual lacing cage designs. This system alleviates forefoot discomfort and creates the illusion of the material wrapping around the foot.
However, one user has commented that the Jordan Future is "absolutely terrible" for playing basketball in, citing a lack of ankle support and lockdown. They mention that the soles are fine, but the upper is lacking and does not provide the support needed to make hard cuts.
Another user, however, mentions that the Jordan Future is a great shoe and a great direction for the brand, noting that it allows their performance line to excel in performance without concerning itself with casual use.
The Jordan Future's woven upper offers lightweight comfort and is an entirely new look for the Jordan brand. The shoe joins a line of AJ sneakers that blur the line between fashion and sport. While the Jordan Future may not offer the best ankle support for playing basketball, its unique design and performance capabilities have garnered mixed reactions, with some users appreciating its deviation from traditional Jordan designs.
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Jordan Future's sole and midsole
The Jordan Future is a shoe that was introduced in 2014. It is a unique shoe that stands out from the typical Jordan Brand designs. While the Jordan Brand is often associated with performance footwear, the Jordan Future is designed for casual use rather than athletic activities like basketball.
The Jordan Future is notable for its adoption of the sole and midsole from the Air Jordan 11, a popular sneaker model. This feature gives the Jordan Future a recognisable base while distinguishing itself through its woven upper, which offers lightweight comfort. The overall design of the shoe prioritises aesthetics and casual appeal over performance capabilities.
The sole of the Jordan Future has also drawn attention for its subtle branding. The Jordan logo is placed on the sole, which is usually hidden from view when walking, providing a subtle display of the brand. This design choice offers a more understated approach to branding, creating a sleek and sophisticated look.
The midsole of the Jordan Future is borrowed from the Air Jordan XI, contributing to the shoe's overall distinctive appearance. The combination of the Air Jordan XI midsole and the woven upper creates a striking contrast, setting the Jordan Future apart from traditional basketball shoes. This blend of elements from different shoe models results in a unique silhouette that challenges conventional athletic shoe designs.
While the Jordan Future may not be intended for on-court use, it represents a bold step for the Jordan Brand. By prioritising casual appeal and innovative design, the Jordan Future expands the brand's offerings and showcases their ability to create versatile and stylish footwear. The shoe's combination of familiar soles and midsoles with a modern upper demonstrates a thoughtful approach to shoe design, appealing to those seeking both comfort and a departure from traditional athletic shoe aesthetics.
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Jordan Brand's market share
Jordan Future, introduced in 2014, is a significant shoe for the Jordan Brand. It adopted the sole and midsole from the Air Jordan 11 but features a woven upper, offering a new look and lightweight comfort. The Jordan Future is seen as a positive step for the brand, moving away from their retro designs, which had been designed for performance but were not always well-received as casual sneakers. The Jordan Future is a performance shoe that doesn't need to be concerned with casual use.
The Jordan Brand has an impressive market share in the basketball category, although it is acknowledged that many of their shoes are never used for their intended purpose. The brand has maintained a strong reputation due to its limited supply, with shoes selling out instantly. However, in recent years, there has been an oversupply of the Jordan Brand, which has led to a decrease in its market share.
In 2017, Adidas passed the Jordan Brand as the second most popular sneaker brand in the United States, with 11.3% of the market share compared to Jordan's 9.5%. This rise can be attributed to Adidas' original brands, endorsement deals, and the shift in casual footwear trends away from the retro basketball look that Jordan was known for. Nike, which owns the Jordan Brand, also saw a slight dip in its market share, dropping from 39% to 37%.
To counter this loss in market share, Jordan has introduced new footwear models, such as the Fly 89. Despite these efforts, Adidas continues to gain popularity, and there doesn't seem to be an end to its upward trend. The Jordan Brand needs to rebuild its mystique by limiting supply and focusing on its long-term protection to regain its market position.
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Frequently asked questions
No, Jordan Future shoes are not suitable for playing basketball as they do not provide adequate ankle support.
Jordan Future shoes typically cost $600, but prices can vary.
Jordan Future shoes can be purchased from Foot Locker, eBay, or Flight Club.
The Jordan Future comes in a variety of colours, including black, white, blue, orange, grey, and volt.
