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The Nike Air Max 720 is a lifestyle sneaker that debuted in 2019. It features the tallest Air unit ever at 38mm, offering a combination of bounce, cushioning, and comfort. The shoe's design draws inspiration from the natural world, with organic, wavelike designs, and glimpses of Nike's nostalgic silhouettes from the past. The Air Max 720 is available in a variety of men's, women's, and kids' sizes and has been released in various colorways, from vibrant neons to neutral earth tones. While the shoe is primarily a lifestyle sneaker, it is also suitable for running and other athletic activities.
| Characteristics | Values |
|---|---|
| Brand | Nike |
| Name | Air Max 720 |
| Year of Debut | 2019 |
| Features | Tallest-ever Air unit at 38 mm, Full-length lifestyle Air unit, 360-degree visibility, More than 75% recycled materials |
| Design | Futuristic, Wavelike designs, Unique, Bulky |
| Colours | Vibrant neons, Neutral earth tones, Inspired by the Northern Lights, Sunsets, Milky Way |
| Target Audience | Urban millennials |
| Variants | Men's, Women's, Kids' |
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What You'll Learn
The Air Max 720's design and colourways
The Nike Air Max 720 is known for its distinctive aesthetics, boasting the tallest Air unit yet. The shoe features a full-length, 38-millimetre cushioning system that extends from the heel to the forefoot, providing superior comfort and a futuristic look. The Air unit is visible at 360 degrees, both horizontally and vertically, giving the shoe its name – 360 + 360 = 720. The upper part of the shoe features engineered mesh and moulded lines that create a wave-like appearance, enhancing breathability and style. The Air Max 720 is designed for all-day wear, with a blend of comfort, sustainability and avant-garde design.
The Air Max 720 debuted in 2019 with a range of cosmic colourways, inspired by nature. The first two colourways were based on the Northern Lights, with hues reflecting the blues and purples of the Aurora Borealis. Other colourways include "Sunrise", "Triple Black", "Desert Gold", "Green Carbon" and "Pink Sea".
The Air Max 720 has since released special variations and different versions, including the Air Max 720 Horizon, a more weather-resistant version with a higher cut, boot-like design, and water-resistant materials. The Nike Air Max 720 ISPA has a futuristic vibe with extra overlays, a rugged outsole, and a deconstructed look, designed for urban exploration. The Nike Air Max 720 OBJ is a lifestyle sneaker with a streetwear aesthetic, created in collaboration with American NFL player Odell Beckham Junior.
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The Air Max 720's place in basketball
The Nike Air Max 720 is a lifestyle sneaker that features the tallest Air unit ever at 38 millimetres. It offers a combination of bounce, cushioning and comfort. The shoe's design draws inspiration from the natural world, with the upper's moulded lines creating an organic, wavelike design. The Air Max 720 is available in a variety of colours, from vibrant neons to neutral earth tones, and in men's, women's and kids' sizes.
While the Air Max 720 is primarily a lifestyle shoe, it can also be used for athletic activities. Its maximalist design and unique, bulky look make it stand out, and it has been described as a reaction to societal unrest and increased activism, particularly among urban millennials. The shoe's tall Air unit provides the cushioning needed for lasting comfort, making it suitable for basketball players who require support and impact protection.
The Air Max line has a history in basketball, with the Air Force 1 shoe being worn by NBA players since 1982. The Air unit became instrumental in helping Nike dominate professional basketball and capture its fan base. The Air Max 720 builds on this legacy, offering a full-length Air unit that provides enhanced cushioning and comfort for basketball players.
The shoe's 360-degree visibility of the full-length Air unit is a key design feature, allowing players to see the Air unit from any angle. This not only adds to the shoe's aesthetic appeal but also provides a sense of reassurance that the technology is working. The Air Max 720's combination of bounce, cushioning and comfort can help basketball players improve their performance, providing a responsive feel and reducing the impact on their feet and joints.
Overall, the Air Max 720 occupies a unique place in basketball. While it may not be a dedicated basketball shoe, its comfort, cushioning and bounce make it a viable option for players seeking a stylish and innovative shoe that can provide support and impact protection on the court. Its design, inspired by societal trends and the natural world, also adds to its appeal, making it a popular choice for those looking to elevate their wardrobe and their game.
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The Air Max 720's innovation
The Nike Air Max 720 is an innovative shoe that combines technology with a unique, bulky look. The shoe features the tallest Air unit of any shoe in Nike's line, providing the cushioning needed for lasting comfort from heel to toe. The Air Max 720 takes on a new aesthetic with a massive Air Sole underfoot, while also paying homage to past Nike silhouettes. The shoe's design was inspired by the inside-out aesthetics of the Pompidou Centre, with its clear plastic window displaying the Air unit on the sides.
The Nike Air Max 720 is a result of Nike's strategy to expand its dominance beyond the basketball court and onto the streets. The shoe is engineered for life in motion, meeting the demands of both athletic performance and everyday activities. With its full-length 360-degree air unit, the Air Max 720 provides comfort and style for those who favour a shoe that serves their diverse lifestyle needs.
The Air Max 720 is a reaction to the unrest in society and the increased sense of activism, particularly among urban millennials, who are a key demographic for Nike. The shoe's maximalist design reflects a brighter and more aspirational outlook during challenging times. The unique hand-dipped swirl pattern on the Nike House of Innovation Air Max 720s further showcases Nike's commitment to innovation and unique designs.
The Air unit has played a significant role in Nike's success, especially in professional basketball. The Air Force 1, introduced in 1982, and the Air Jordan, introduced in 1984, contributed to Nike's dominance in the basketball shoe market and captured a dedicated fan base. The Air Max 720 continues this legacy of innovation, pushing the boundaries of Air technology with its foot-sized, uncaged loop of air.
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The Air Max 720's sustainability
The Nike Air Max 720 is a maximalist shoe design inspired by nature, with an OG colourway based on the Northern Lights, or Aurora Borealis. The "720" in its name refers to the 360-degree visibility of the Air Max cushioning, both horizontally and vertically.
The Air Max 720 is also notable for its sustainability. The shoe is designed to tick a lot of sustainable boxes, and for a product that is mostly synthetic, its environmental impact has been significantly mitigated. Nike claims that the Air Max 720 is made from more than 70% recycled manufactured waste, and that in the production of its Air shoes, 95% of waste is recycled. The company also stated that all facilities producing them in the US would be powered only by renewable energy by 2019.
The Air Max 720 is part of Nike's strategy to expand its dominance beyond the basketball court and onto the street. The shoe has been a staple of the Nike lineup for over 30 years, with more than 70 distinct iterations of Air Max, each with an increasingly visible air bubble. The Air Max 720 takes influence from the past with glimpses of Nike’s nostalgic silhouettes, such as the Air Max 95 and Air Max 97, which can be seen in the shoe’s upper.
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The Air Max 720's target audience
The Nike Air Max 720 is a shoe that seems to target a youthful audience, particularly in China. The shoe's marketing campaign targeted 17- to 25-year-olds in China who were independent, innovative, bold, and looking for fresh styles. The shoe's design and marketing aimed to inspire creativity among Chinese youth, encouraging them to Go Bigger and express their wildest creative dreams.
The Air Max 720 also seems to target urban millennials, a key demographic for Nike. The shoe's maximalist design and bright, aspirational colourways appeal to this demographic's desire for unique and eye-catching styles. The shoe's tall Air unit, with its distinctive bulkiness, sets it apart from other sneakers and makes it a statement piece.
The Air Max 720 is also likely to attract those who value comfort and durability. The shoe's large heel volume displacement provides superior cushioning, ensuring lasting comfort from heel to toe. Its weather and stain-proof features further enhance its durability and practicality for everyday use.
While the Air Max 720 may not be specifically designed for athletic activities, its unique style and comfort features make it versatile for various casual occasions, from running errands to social outings. Its wide range of colourways, including iridescent and nature-inspired options, allows wearers to express their personal style and make a statement.
Overall, the Air Max 720 targets a youthful, fashion-conscious audience seeking creativity, individuality, and comfort in their footwear choices.
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Frequently asked questions
No, the Air Max 720 is a lifestyle sneaker. However, Nike does make basketball shoes, and the Air Force 1 was worn by NBA players in the 1980s.
The Air Max 720 is the first shoe to feature a full-length lifestyle Air unit, which is 38mm tall. It is the tallest Air unit of any shoe.
The Air Max 720's design draws inspiration from the natural world, with colours inspired by the northern lights, sunsets, and the Milky Way. The shoe's upper features moulded lines that create an organic, wavelike design.
The Air Max 720 is targeted towards urban millennials. The shoe's maximalist design is a reaction to societal unrest and increased activism.
